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Advanced Marketing Strategy

Advanced Marketing Strategy PDF Author: Glen L. Urban
Publisher:
ISBN: 9780138519407
Category : Business & Economics
Languages : en
Pages : 563

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Book Description
This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. There is also software support demonstrating the level of analysis, and an annual marketing plan.