Advanced Introduction to the Experience Economy PDF Download

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Advanced Introduction to the Experience Economy

Advanced Introduction to the Experience Economy PDF Author: Sundbo, Jon
Publisher: Edward Elgar Publishing
ISBN: 1839103841
Category : Business & Economics
Languages : en
Pages : 176

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Book Description
Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.