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Advanced Introduction to Service Innovation

Advanced Introduction to Service Innovation PDF Author: Faïz Gallouj
Publisher: Edward Elgar Publishing
ISBN: 1803925205
Category : Business & Economics
Languages : en
Pages : 199

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Book Description
This Advanced Introduction to Service Innovation explores a key driver of the service economy, addressing in particular the definition and conceptualization of innovation in services, and its measurements using both traditional and new measures. The authors address pertinent questions such as: What is innovation in services and how is it conceptualized? How is it measured? How is it organized and managed within both service and non-service firms?