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Author: Dholakia, Utpal
Publisher: Edward Elgar Publishing
ISBN: 1803921064
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.
Author: Dholakia, Utpal
Publisher: Edward Elgar Publishing
ISBN: 1803921064
Category : Business & Economics
Languages : en
Pages : 185
Get Book Here
Book Description
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.
Author: De Pelsmacker, Patrick
Publisher: Edward Elgar Publishing
ISBN: 1802200894
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?
Author: Robin Mansell
Publisher: Edward Elgar Publishing
ISBN: 1789900611
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
Artificial intelligence-enabled digital platforms collect and process data from and about users. These companies are largely self-regulating in Western countries. How do economic theories explain the rise of a very few dominant platforms? Mansell and Steinmueller compare and contrast neoclassical, institutional and critical political economy explanations. They show how these perspectives can lead to contrasting claims about platform benefits and harms. Uneven power relationships between platform operators and their users are treated differently in these economic traditions. Sometimes leading to advocacy for regulation or for public provision of digital services. Sometimes indicating restraint and precaution. The authors challenge the reader to think beyond the inevitability of platform dominance to create new visions of how platforms might operate in the future.
Author: Mrigendra Bharti
Publisher: Sellbrochure Vymish Entertainment
ISBN:
Category : Business & Economics
Languages : en
Pages : 80
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Book Description
"Mastering Digital Marketing: Advanced Strategies for Success" takes you on a journey through the intricate world of digital marketing, delving deep into advanced techniques and tactics that are essential for staying ahead in today's competitive landscape. From cutting-edge SEO strategies to advanced PPC techniques, this book provides comprehensive insights into every aspect of digital marketing. You'll learn how to leverage the power of segmentation, automation, and personalization to deliver targeted and engaging email campaigns. Discover the secrets of crafting compelling ad copy, optimizing landing pages, and analyzing performance metrics to drive maximum ROI. Whether you're a seasoned marketer looking to elevate your skills or a beginner eager to dive into the world of digital marketing, this book equips you with the knowledge and tools you need to succeed. Packed with practical tips, real-world examples, and actionable advice, "Mastering Digital Marketing" is your ultimate guide to achieving digital marketing mastery and unlocking the full potential of your online presence.
Author: Cecilia Figueroa
Publisher: BPB Publications
ISBN: 9389328187
Category : Business & Economics
Languages : en
Pages : 528
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Book Description
Skyrocket your business goals with this hands on guide DESCRIPTION Social media marketing has stemmed from peopleÕs communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand the changes and transformations the field of marketing has undergone until now, it is important to know its origin. This complete guide will help you start selling and marketing your business by teaching you both SEO/SEM and web usability. You will learn the analytical part of Google Analytics and online advertising through Google AdWords. This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing! Ê _Ê Ê Ê Have you ever wondered how you can work smart with products that offer a range of essential applications for businesses? _Ê Ê Ê What are the prerequisites for a successful business?Ê _Ê Ê Ê What will happen if your company does not use digital marketing for your business? _Ê Ê Ê Do you know what are the newest and best technologies, applications, web tools, and virtual customer relationship management products that your competitors are using right now to work smarter and more efficiently?Ê KEY FEATURES _Ê Ê Ê Online advertising _Ê Ê Ê Online marketing campaigns _Ê Ê Ê Mail marketing _Ê Ê Ê Website marketing _Ê Ê Ê Opt-in email _Ê Ê Ê Mobile marketing _Ê Ê Ê Marketing data _Ê Ê Ê Digital strategy _Ê Ê Ê Consumer marketing ÊWHAT WILL YOU LEARN _Ê Ê Ê Design, organize, and monitor strategies. _Ê Ê Ê Optimize your website SEO. _Ê Ê Ê Create, manage, and evaluate Google Ads campaigns, and display advertising and payment campaigns. _Ê Ê Ê Integrate mobile marketing and mail marketing campaigns. _Ê Ê Ê Use Google Analytics. _Ê Ê Ê Improve the accessibility and usability of a website and UX. _Ê Ê Ê Stand out on LinkedIn. _Ê Ê Ê Apply Big data and machine learning to digital marketing. WHO THIS BOOK IS FOR Anyone who, for personal, academic, and/or professional reasons, wants to learn the basics of digital marketing. It is also a good start for marketers who would like to know their audiences and define strategies that best suit them. ÊTable of Contents 1. Define your audience: Marketing plan & value proposition. 2. Content strategy: Key process to improve content creation. 3. Use social media for your business. 4. Social ads: Make people think and talk. 5. SEO for beginners: Title, URL, & CTR 6. Search engine marketing (SEM): Position your brand in the market (PPC & paid search) 7. Display advertising to target your audience: Facebook, target audience, keywords, & search terms. 8. Create a campaign with email marketing: Segmentation, email automatization, split test, A/B testing, & optimization. 9. Analyze what people do in your website: Google Analytics & Big data. 10. Launch your career in digital marketing: Digital Marketing jobs, LinkedIn, networking, Big data, machine learning, & elevator pitch
Author: Hans Landström
Publisher: Edward Elgar Publishing
ISBN: 1800371659
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
Fully revised and updated, this Advanced Introduction provides a comprehensive understanding of entrepreneurial finance of new and growing ventures. With a unique research-based focus, Hans Landström synthesizes contemporary knowledge and presents diverse theoretical approaches to explain financial decision-making in entrepreneurial ventures.
Author: Joe Tidd
Publisher: Edward Elgar Publishing
ISBN: 1803922869
Category : Business & Economics
Languages : en
Pages : 141
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Book Description
Focussing on radical and breakthrough innovation, Joe Tidd provides a crucial insight into over 50 years of research and experience, and illustrates how the pioneering work on innovation dynamics can offer a deeper understanding of radical innovation to inform future research, policy and practice, in contrast to conventional incremental business and management approaches.
Author: Rob White
Publisher: Edward Elgar Publishing
ISBN: 1803922982
Category : Social Science
Languages : en
Pages : 190
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Book Description
The Advanced Introduction to Applied Green Criminology provides a comprehensive overview of interventions and practices that contribute to environmental protection. Topics include crime prevention, environmental regulation and law enforcement, environmental forensics, greening of criminal justice institutions, and social activism. Underpinning these topics is the notion of eco-justice, which focuses on environmental justice (humans), ecological justice (ecosystems) and species justice (non-human animals and plants).
Author: Neal D. Fortin
Publisher: Edward Elgar Publishing
ISBN: 1802208275
Category : Law
Languages : en
Pages : 157
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Book Description
This Advanced Introduction provides a succinct overview of the principles and rules that guide international food law. Neal D. Fortin explores how the globalisation of food supply chains has impacted international food law, making it a pressing concern for contemporary lawmakers. Exploring the maintenance of standards, rules, and laws, alongside issues in relation to economics, trade agreements, and free-trade, this comprehensive book provides insight into the future of international food law.
Author: Nigel D. White
Publisher: Edward Elgar Publishing
ISBN: 1800889046
Category : Law
Languages : en
Pages : 191
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Book Description
This updated and revised second edition of Advanced Introduction to International Conflict and Security Law provides a concise and insightful guide to the key principles of international law governing peacetime security, arms control, the use of force, armed conflict and post-conflict situations. Nigel D. White explores the complex legal regimes that have been created to control levels of armaments, to limit the occasions when governments can use military force, to mitigate the conduct of warfare and to build peace.
