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Author: Claire Carmichael
Publisher: Random House Australia
ISBN: 1741660475
Category : Young Adult Fiction
Languages : en
Pages : 274
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Book Description
ADS R US is set in a modern industrialised city in the near future, where advertising is a constant stream of inescapable information, and corporations sponsor everything from music to schools. Barrett Trent has been raised outside the mainstream society in a Luddite cult called Simplicity, but following the death of his uncle, he goes to live in the city with his Aunt Cara, Uncle Adrian and cousin, Taylor. But his aunt and uncle have a hidden agenda - they work for a company called Ads for Life, which promotes advertising and uses it covertly for political gain. They see Barrett as the perfect guinea pig for their experiments into the effect of advertising on an untouched mind. But Barrett may prove harder to crack than they think...
Author: Claire Carmichael
Publisher: Random House Australia
ISBN: 1741660475
Category : Young Adult Fiction
Languages : en
Pages : 274
Get Book
Book Description
ADS R US is set in a modern industrialised city in the near future, where advertising is a constant stream of inescapable information, and corporations sponsor everything from music to schools. Barrett Trent has been raised outside the mainstream society in a Luddite cult called Simplicity, but following the death of his uncle, he goes to live in the city with his Aunt Cara, Uncle Adrian and cousin, Taylor. But his aunt and uncle have a hidden agenda - they work for a company called Ads for Life, which promotes advertising and uses it covertly for political gain. They see Barrett as the perfect guinea pig for their experiments into the effect of advertising on an untouched mind. But Barrett may prove harder to crack than they think...
Author: Nancy R. Tag
Publisher: SAGE
ISBN: 1412980534
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
This volume teaches advertising, marketing and management students how to effectively judge and critique creativity in advertising.
Author: Erika Franklin Fowler
Publisher: Routledge
ISBN: 1000468097
Category : Political Science
Languages : en
Pages : 199
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Book Description
Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition • Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. • Addresses the interference of foreign actors in elections and their connection to political advertising. • Expands the discussion of digital political advertising and incorporates this topic into every chapter. • Adds a new chapter specifically addressing digital ad content and spending. • Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. • Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.
Author: Robert Goldman
Publisher: Routledge
ISBN: 1134938381
Category : Social Science
Languages : en
Pages : 261
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Book Description
This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written with great clarity, it will be essential reading for anyone interested in ad culture.
Author: John G. Geer
Publisher: University of Chicago Press
ISBN: 0226285006
Category : Political Science
Languages : en
Pages : 221
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Book Description
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.
Author: Nancy Tillman
Publisher: Feiwel & Friends
ISBN: 9781429995535
Category : Juvenile Fiction
Languages : en
Pages : 32
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Book Description
. . . I wanted you more than you'll ever know, so I sent love to follow wherever you go. . . . Love is the greatest gift we have to give our children. It's the one thing they can carry with them each and every day. If love could take shape it might look something like these heartfelt words and images from the inimitable Nancy Tillman. Wherever You Are is a book to share with your loved ones, no matter how near or far, young or old, they are.
Author: Sally Rooney
Publisher: Farrar, Straus and Giroux
ISBN: 0374602611
Category : Fiction
Languages : en
Pages : 232
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Book Description
AN INSTANT #1 NEW YORK TIMES BESTSELLER Beautiful World, Where Are You is a new novel by Sally Rooney, the bestselling author of Normal People and Conversations with Friends. Alice, a novelist, meets Felix, who works in a warehouse, and asks him if he’d like to travel to Rome with her. In Dublin, her best friend, Eileen, is getting over a break-up, and slips back into flirting with Simon, a man she has known since childhood. Alice, Felix, Eileen, and Simon are still young—but life is catching up with them. They desire each other, they delude each other, they get together, they break apart. They have sex, they worry about sex, they worry about their friendships and the world they live in. Are they standing in the last lighted room before the darkness, bearing witness to something? Will they find a way to believe in a beautiful world?
Author: James Twitchell
Publisher: Crown
ISBN: 0609807234
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.
Author: Carlos Alberto Ceballos Castillo
Publisher: IOS Press
ISBN: 9781586037208
Category : Technology & Engineering
Languages : en
Pages : 148
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Book Description
The energy consumption in the world is directly related to the economical growth. Nuclear energy is an air pollution free technology with the potential to satisfy our demands for many centuries. This book deals with concerns such as the use of nuclear energy for weapons, the risk of accidents with radioactivity release and the waste management.
Author: William R. Forstchen
Publisher: St. Martin's Press
ISBN: 9780765356864
Category : Fiction
Languages : en
Pages : 532
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Book Description
Book 1 in the "John Matherson" trilogy.
