Ads, Fads, and Consumer Culture PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Ads, Fads, and Consumer Culture PDF full book. Access full book title Ads, Fads, and Consumer Culture by Arthur Asa Berger. Download full books in PDF and EPUB format.

Ads, Fads, and Consumer Culture

Ads, Fads, and Consumer Culture PDF Author: Arthur Asa Berger
Publisher: Rowman & Littlefield
ISBN: 1442241268
Category : Social Science
Languages : en
Pages : 277

Get Book Here

Book Description
The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.