Adoption and Implementation of AI in Customer Relationship Management PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Adoption and Implementation of AI in Customer Relationship Management PDF full book. Access full book title Adoption and Implementation of AI in Customer Relationship Management by Singh, Surabhi. Download full books in PDF and EPUB format.
Author: Singh, Surabhi
Publisher: IGI Global
ISBN: 1799879615
Category : Business & Economics
Languages : en
Pages : 289
Get Book Here
Book Description
Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.
Author: Singh, Surabhi
Publisher: IGI Global
ISBN: 1799879615
Category : Business & Economics
Languages : en
Pages : 289
Get Book Here
Book Description
Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.
Author: Park Thaichon
Publisher: Taylor & Francis
ISBN: 1000780309
Category : Business & Economics
Languages : en
Pages : 213
Get Book Here
Book Description
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management. This book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals.
Author: Ammari, Nedra Bahri
Publisher: IGI Global
ISBN: 1799895556
Category : Business & Economics
Languages : en
Pages : 317
Get Book Here
Book Description
The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Author: Santos, José Duarte
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 634
Get Book Here
Book Description
Todays businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and competitive online space. Traditional marketing tactics are no longer sufficient to capture the attention and loyalty of modern consumers who demand personalized experiences and sustainable practices from the brands they support. This shifting paradigm necessitates innovative solutions that leverage cutting-edge technologies to enhance customer engagement and foster meaningful connections. Leveraging AI for Effective Digital Relationship Marketing addresses this critical dilemma by exploring the transformative potential of artificial intelligence (AI) in revolutionizing customer relationships. By harnessing the power of AI-driven strategies, businesses can gain deeper insights into individual customer behaviors and preferences, enabling them to deliver personalized interactions and anticipate customer needs with unparalleled accuracy. Through the implementation of AI-powered solutions, companies can navigate the complexities of digital marketing with confidence, positioning themselves as leaders in building sustainable and mutually beneficial relationships with their customers.
Author: Omar Hasan Salah
Publisher: Springer Nature
ISBN: 9819983215
Category :
Languages : en
Pages : 137
Get Book Here
Book Description
Author: Tunio, Muhammad Nawaz
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 388
Get Book Here
Book Description
In the contemporary business landscape, the intersection of artificial intelligence (AI), corporate social responsibility (CSR), and marketing is reshaping how organizations engage with consumers and promote their values. AI technologies are enabling companies to analyze consumer behavior, tailor marketing strategies, and measure the impact of their CSR initiatives. This integration allows businesses to enhance their brand image while demonstrating commitment to social and environmental issues, building deeper connections with customers who prioritize ethical practices. As organizations navigate this evolving terrain, leveraging AI to drive CSR efforts becomes essential for building trust, enhancing reputation, and achieving sustainable growth in a socially conscious market. AI, Corporate Social Responsibility, and Marketing in Modern Organizations explores the integration of intelligent technology, CSR, and marketing in today’s organizations and businesses. The effects of these practices are examined, along with solutions for improved consumer marketing, communication across sectors, and internal management. This book covers topics such as automation technology, hotel management, and market intelligence, and is a useful resource for computer engineers, business owners, entrepreneurs, marketers, academicians, and researchers.
Author: Malik, Reena
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 538
Get Book Here
Book Description
The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians.
Author: Prof. Rashmi Pant , Dr. Vibha Pandey & Dr. Pradeep Pandey
Publisher: Laxmi Book Publication
ISBN: 1300973056
Category : Art
Languages : en
Pages : 382
Get Book Here
Book Description
While highlighting the advantages of Artificial intelligence (AI) in enhancing human memory, creativity, and decision-making in daily life, the review paper also notes the difficulties and vulnerabilities involved in implementing AI. The encoding, storing, and retrieval of our experiences are powered by human memory. AI has the ability to both facilitate and impede memory encoding and retrieval, as well as aid in our knowledge of the problems facing memory research. An artist’s own creative abilities may be compromised if they depend too much on AI-generated features. When AI systems offer ready-to-eat concepts people could become unduly dependent on them rather than making their own independent creative thought processes.
Author: Irfan, Mohammad
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 426
Get Book Here
Book Description
In the evolving landscape of finance, traditional institutions grapple with challenges ranging from outdated processes to limited accessibility, hindering the industry's ability to meet the diverse needs of a modern, digital-first society. Moreover, as the world embraces Decentralized Finance (DeFi) and Artificial Intelligence (AI) technologies, there becomes a need to bridge the gap between innovation and traditional financial systems. This disconnect not only impedes progress but also limits the potential for financial inclusion and sustainable growth. AI-Driven Decentralized Finance and the Future of Finance addresses the complexities and challenges currently facing the financial industry. By exploring the transformative potential of AI in decentralized finance, this book offers a roadmap for navigating the convergence of technology and finance. From optimizing smart contracts to enhancing security and personalizing financial experiences, the book provides practical insights and real-world examples that empower professionals to leverage AI-driven strategies effectively.
Author: Mayank Singh
Publisher: Springer Nature
ISBN: 3031709063
Category :
Languages : en
Pages : 361
Get Book Here
Book Description
