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Author: David Karlins
Publisher: John Wiley & Sons
ISBN: 1119446082
Category : Business & Economics
Languages : en
Pages : 407
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Book Description
Use Adobe Analytics as a marketer —not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaigns Explore implementation fundamentals and report architecture Apply Adobe Analytics to multiple sources Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.
Author: David Karlins
Publisher: John Wiley & Sons
ISBN: 1119446082
Category : Business & Economics
Languages : en
Pages : 407
Get Book Here
Book Description
Use Adobe Analytics as a marketer —not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaigns Explore implementation fundamentals and report architecture Apply Adobe Analytics to multiple sources Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.
Author: Ryan D. Lunka
Publisher: Pearson Education
ISBN: 0321928636
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
Adobe Experience Manager with CQ: Classroom in a Book is the definitive guide for marketing students who want to understand and learn to use CQ. It explains the business value, paradigms, and philosophy of the product and is a must-read before sitting down to work with developers. Marketing students will understand why CQ is constructed as it is so they can alter business processes and participate in successful implementation. They'll get insight into how to accomplish fundamental tasks to more effectively create and manage content. They'll also learn about common mistakes and how to avoid them. After reading this book, marketing students will understand: · The basics of content management in CQ · How to integrate CQ with other Adobe Marketing Cloud products · How to manage content that is targeted to specific audiences · The fundamental concepts that will help to create a smooth implementation Adobe CQ is an industry leading web content management system aimed at digital marketers. It is the foundation of the Adobe Experience Manager Solution and provides web-based applications for creating, managing, and delivering personalized online experiences.
Author: Brie Gyncild
Publisher: Adobe Press
ISBN: 0136412041
Category : Computers
Languages : en
Pages : 575
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Book Description
Adobe After Effects Classroom in a Book (2020 release) is the best-selling guide to Adobe's powerful motion graphics program. The 15 project-based lessons in this book teach students step-by-step the key techniques for working efficiently in After Effects and delivering in the widest possible range of media types. In addition to the key elements of the After Effects interface, this revised edition covers new features and techniques. Learn how to create, manipulate, and optimize motion graphics for film, video, DVD, the web, and mobile devices. Gain hands-on experience animating text and images, customizing a wide range of effects, tracking and syncing content, rotoscoping, removing unwanted objects, and correcting color. Learn to create 3D content with both After Effects and Maxon Cinema 4D Lite (included with the software). The online companion files include all the necessary assets for readers to complete the projects featured in each chapter. All buyers of the book get full access to the Web Edition: A Web-based version of the complete ebook enhanced with video and multiple-choice quizzes.
Author: David Karlins
Publisher: Pearson Education
ISBN: 013211805X
Category : Computers
Languages : en
Pages : 363
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Book Description
Adobe Creative Suite CS5 Web Premium How-Tos: Essential Techniques is a concise, economical, current, and informed guide to the key techniques for creating inviting and accessible Web sites using Adobe Creative Suite CS5. Readers choose the How-Tos guide when they want immediate access to just what they need to know to get results. This book shows readers the Dreamweaver CS5 features they need to manage Web sites; design page layout with CSS styles; and generate menu bars, tabbed panels, tooltips, datasets, and forms with validation scripts. It gives readers the Photoshop CS5 skills to prepare photos and thumbnails for the Web. It teaches Illustrator CS5 techniques to create Web banners, navigations icons, and scalable graphic elements. It shows how to create scrollbars and buttons in Flash Catalyst CS5. Readers can learn to generate animation in Flash Professional CS5, and they can discover ways to integrate Dreamweaver, Photoshop, Illustrator, and Flash to create cutting-edge Web sites with custom video players, animation, and interactivity. Note from the publisher: FREE Adobe Creative Suite 5.5 updates are available for this title. Simply register your product at www.peachpit.com/register and you will receive the updates when they become available.
Author: Thomas H. Davenport
Publisher: Pearson Education
ISBN: 0133039439
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
"International Institute for Analytics"--Dust jacket.
Author: Eric T. Peterson
Publisher: Bookrenter
ISBN: 9780974358420
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Author: Brent Dykes
Publisher: Adobe Press
ISBN: 0132837943
Category : Business & Economics
Languages : en
Pages : 476
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Book Description
Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies. Defines the type of environment in which action heroes thrive–not just survive–as well as how to defeat the villains of web analytics that stand in the way Arms web professionals with a strategic framework for executing online analysis, as well as an arsenal of analysis techniques Reveals how companies need to be both data-driven and action-agile to drive business value from web analytics For more action hero resources and information, check out the book’s companion site at www.Analyticshero.com. "The ideas in this book will take you days (or even weeks) to work your way through, and they fly in the face of the emotional approach to marketing. The question is: would you rather have your competition lead the way with data and science when it comes to reaching your market, or are you going to go first? That's how it is with action heroes--no guts, no glory." - Seth Godin Author We Are All Weird "Don't let the jaunty, breezy style of this book throw you off. Brent successfully - and entertainingly - packs years of experience into these pages along with case studies and insightful help on getting the most out of web analytics, adding value to your company and boosting your career trajectory." - Jim Sterne Founder of eMetrics Marketing Optimization Summit, author of "Social Media Metrics" and Chairman of the Digital Analytics Association
Author: Brian Wood (Adobe instructor)
Publisher:
ISBN: 9780135649183
Category : Adobe XD.
Languages : en
Pages :
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Book Description
Author: David Karlins
Publisher: John Wiley & Sons
ISBN: 1119446015
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Use Adobe Analytics as a marketer —not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaigns Explore implementation fundamentals and report architecture Apply Adobe Analytics to multiple sources Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.
Author: Fred Geyer
Publisher: Frederick Geyer
ISBN: 1734296925
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
This book guides B2B leaders along a step by step path to uncommon growth through three transformative shifts: The Digital Selling Shift to digital demand generation, The Digital Customer Experience Makeover to digital customer engagement, The Digital Proposition Pivot to data-powered, digital solutions. The Definitive Guide is informed by the work of Fred Geyer at Prophet, a leading digital transformation consultancy, and Joerg Niessing at INSEAD, a global standard-bearer for business education. Rich case studies from Maersk, Michelin, Adobe, and Air Liquide with best practices from IBM, Salesforce.com, Thyssenkrupp, and scores of leading B2B companies illustrate how putting customers at the heart of digital transformation drives uncommon growth. Fred and Joerg map the route from customer insight to in-market implementation for each transformational shift in four steps: Where to Play - Identify top customer growth opportunities, How to Win - Build the strategy to win customer preference, What to Do - Effectively deliver the strategy, Who is Needed - Assemble the team to make it happen. The two biggest barriers to successful digital transformation, effectively using customer data and enabling employees, are addressed by outlining a clear path to navigate forward based on best practices from other leading companies. The guide has won rave reviews from B2B leaders: "This book illuminates the secret sauce of digital transformation in the B2B space" – David Aaker, renowned brand strategist and bestselling author. "A thought-provoking exploration of three crucial transformational shifts for B2B companies" – Vincent Clerc, CEO, Maersk Ocean & Logistics "This is a great guide to applying best practices to the formidable challenge of digital transformation in complex markets and supply chains." – Dr. Lars Brzoska, Chairman of the Board of Management, Jungheinrich AG. "By providing case examples and step by step assistance in determining where to play, how to win, what to do and who to win, this book fulfilled my need for inspiring and pragmatic transformation guidance" – Lindy Hood, Chief Customer Experience Officer, Zurich Financial North America
