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Author: Paul Rutherford
Publisher: University of Toronto Press
ISBN: 1487519036
Category : Social Science
Languages : en
Pages : 467
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Book Description
The Adman’s Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman’s influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman’s Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.
Author: Paul Rutherford
Publisher: University of Toronto Press
ISBN: 1487519036
Category : Social Science
Languages : en
Pages : 467
Get Book Here
Book Description
The Adman’s Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman’s influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman’s Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.
Author: Gary Hicks
Publisher: Victorian Secrets
ISBN: 1906469423
Category : Biography & Autobiography
Languages : en
Pages : 262
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Book Description
The First Adman reveals the untold story of how modern advertising was pioneered 200 years ago by the entrepreneur, self-publicist and dodgy Member of Parliament, Thomas Bish. Royalty and politicians courted this early media star and society figure, who was one of the best-known men in the land and allegedly more famous than the prime minister himself. Bish’s promotional creativity helped the old state lottery raise the equivalent of £2 billion for good causes, also bringing him great wealth. Hiring the essayist Charles Lamb as a copywriter and George Cruikshank to illustrate his advertisements, Bish professionalised ad campaigns. Techniques he pioneered include spin-doctoring, graphic design, modern typography, direct marketing, and even early market research. Unfortunately, his talents did not prevent him from being expelled from both the Stock Exchange and the House of Commons. Drawing on previously inaccessible contemporary sources, Gary Hicks resurrects the Bish brand, as famous in its day as Coca-Cola is today, and explains how it started a publicity revolution. This is an entertaining and rollicking tale of an eccentric marketing genius whose extraordinary legacy survives in modern mass media. Includes illustrations by political cartoonist Simon Groves
Author: Ellen Gruber Garvey
Publisher: Oxford University Press, USA
ISBN: 0195108221
Category : Literary Criticism
Languages : en
Pages : 241
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Book Description
Reading the turn-of-the-century magazine, this book resituates the writing of Chopin, Cather, Howells, and numerous unknown writers in relation to commercial as well as literary culture. It investigates readers' responses to the magazines and the reading practices that develop around them.
Author: Bob Burriesci
Publisher: Strategic Book Publishing & Rights Agency
ISBN: 1628576510
Category : Business & Economics
Languages : en
Pages : 163
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Book Description
The Education of an Adman provides industry insights by including about 50 anecdotes spanning a period of 35 years of the author?s career as an account executive with New York advertising agencies. It is a true story of the quirky, unconventional nature of all aspects of the business, from strategic planning, research, creative, media planning and buying, to production and legal aspects of the job. Spanning the period 1969 to 2003, the book includes a myriad of characters, some of whom were among the greats and some who weren?t so good. It evaluates fellow workers for their idiosyncratic, ?strange,? and sometimes shameful behavior. It brings credence to the adage ?expect the unexpected,? and emphasizes the need to ?figure it out for yourself.? There is a saying that if you give someone a fish, that person has a meal. But if you teach someone how to fish, that person has meals for a lifetime. ?I feel this way about teaching, says Bob Burriesci. ?We give students the tools with which to make a living for their lifetimes.? In a constantly changing and evolving world, these tools are most often about developing the critical thinking process of problem solving. The author adds, ?By showing just how unpredictable and erratic the business can be, I hope to give students a basis for the realization that if they acquire these tools, they?ll be ready to make a living for a lifetime.?
Author: Gary Hicks
Publisher: Victorian Secrets
ISBN: 1906469393
Category : Biography & Autobiography
Languages : en
Pages : 218
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Book Description
The First Adman reveals the untold story of how modern advertising was pioneered 200 years ago by the entrepreneur, self-publicist and dodgy Member of Parliament, Thomas Bish. Royalty and politicians courted this early media star and society figure, who was one of the best-known men in the land and allegedly more famous than the prime minister himself. Drawing on previously inaccessible contemporary sources, Gary Hicks resurrects the Bish brand, as famous in its day as Coca-Cola is today, and explains how it started a publicity revolution. This is an entertaining and rollicking tale of an eccentric marketing genius whose extraordinary legacy survives in modern mass media.
Author:
Publisher:
ISBN:
Category : Dry-goods
Languages : en
Pages : 1070
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Book Description
Author: Rhidian Brook
Publisher: HarperCollins
ISBN:
Category : Fiction
Languages : en
Pages : 216
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Author:
Publisher:
ISBN:
Category : Photography, Artistic
Languages : en
Pages : 254
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Author: International Typographical Union
Publisher:
ISBN:
Category : Printing industry
Languages : en
Pages : 1026
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Book Description
Author: International Typographical Union
Publisher:
ISBN:
Category : Printers
Languages : en
Pages : 140
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Book Description
