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Author: Ambi Parameswaran
Publisher: Pan Macmillan
ISBN: 150984063X
Category : Social Science
Languages : en
Pages : 312
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Book Description
This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.
Author: Ambi Parameswaran
Publisher: Pan Macmillan
ISBN: 150984063X
Category : Social Science
Languages : en
Pages : 312
Get Book Here
Book Description
This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.
Author: Ramya Ramamurthy
Publisher: Hachette India
ISBN: 938832269X
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country? Lux soaps, Jabakusum hair oil, Woodward's Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles - these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux. Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands - both home-grown and foreign - were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy. From consumer goods to consumables, household utilities to toiletries, and heavy industries to medical supplies, this book explores the reasons behind the successes and failures of the earliest brands in the subcontinent, and presents valuable and relevant marketing lessons from an era gone by.
Author: Salar Jung Museum
Publisher:
ISBN:
Category : Museum techniques
Languages : en
Pages : 180
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Book Description
Author: M. M. Ninan
Publisher: Madathil Mammen Ninan
ISBN: 1438228201
Category :
Languages : en
Pages : 433
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Book Description
This book is a study of development of Hinduism from the ashes of Vedic religion under various influences of local and foreign religions and philosophies. Under the strangle of atheistic sciences of Buddhism and Jainism the reeling Vedics found new resources from the monotheistic religion of Christianity brought in by St.Thomas along with other local religions, cults, hero worship and occult practices. It deals extensivly on the formation of Vaisnavism of today and the real philosophy and purport of Krishna cults.
Author: Prof.M.M. Ninan
Publisher: Lulu.com
ISBN: 0359081886
Category : Religion
Languages : en
Pages : 362
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Book Description
This is the story of Apostle Thomas - the doubting Thomas - who dared to ask the evidence for the resurrection to believe. Jesus was only glad to provide that. Once satisfied, he became the first to proclaim that Jesus indeed was God, by shouting ""My Lord, and My God"" In the fullest sense, Thomas was the first Christian. His ministry was essentially in Parthia (including Yemen), China and India. He was martyred in Mylapore, Chennai. He came to Kerala in AD 52. This is his story which was handed down to us from our fore fathers for over 2000 years. Come and touch Jesus and believe.
Author: Ted Themelis
Publisher: Ted Themelis
ISBN:
Category : History
Languages : en
Pages : 280
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Book Description
Author:
Publisher:
ISBN:
Category : Geology
Languages : en
Pages : 224
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Book Description
Author: Ramjee Singh
Publisher:
ISBN:
Category : Hindu philosophy
Languages : en
Pages : 360
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Book Description
Author: P. K. Kaul
Publisher:
ISBN:
Category : Hindu temples
Languages : en
Pages : 358
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Book Description
With reference to Jammu District, India; a study.
Author: Bhaswati Bhattacharya
Publisher: Routledge
ISBN: 0429603517
Category : Social Science
Languages : en
Pages : 259
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Book Description
This book brings together historical and ethnographic perspectives on Indian consumer identities. Through an in-depth analysis of local, regional, and national histories of marketing, regulatory bodies, public and domestic practices, this interdisciplinary volume charts the emergence of Indian consumer society and discusses commodity consumption as a main feature of Indian modernity. Nationalist discourse was shaped by moral struggles over consumption patterns that became a hallmark of middle-class identity. But a number of chapters demonstrate how a wide range of social strata were targeted as markets for everyday commodities associated with global lifestyles early on. A section of the book illustrates how a new group of professionals engaged in advertising trying to create a market shaped tastes and discourses and how campaigns provided a range of consumers with guidance on ‘modern lifestyles’. Chapters discussing advertisements for consumables like coffee and cooking oil, show these to be part of new public cultures. The ethnographic chapters focus on contemporary practices and consumption as a main marker of class, caste and community. Throughout the book consumption is shown to determine communal identities, but some chapters also highlight how it reshapes intimate relationships. The chapters explore the middle-class family, microcredit schemes, and metropolitan youth cultures as sites in which consumer citizenship is realised. The book will be of interest to readers from a range of disciplines, including anthropology, history, geography, sociology, South Asian studies, and visual cultures.
