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Author: Mary Kalantzis
Publisher: Cambridge University Press
ISBN: 1108857213
Category : Language Arts & Disciplines
Languages : en
Pages : 401
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Book Description
In recent years, with the rise of new media, the phenomenon of 'multimodality' (communication via a number of modes simultaneously) has become central to our everyday interaction. This has given rise to a new kind of literacy that is rapidly gaining ground as an area of research. A companion to Making Sense, which explored the functions of reference, agency and structure in meaning, Adding Sense extends this analysis with two more surrounding functions. It addresses the ways in which 'context' and 'interest' add necessary sense to immediate objects of meaning, proposing a 'transpositional grammar' to account for movement across these different forms of meaning. Adding Sense weaves its way through philosophy, semiotics, social theory and the history of ideas. Its examples cross a range of social contexts, from the meaning universes of the First Peoples, to the new forms of meaning that have emerged in the era of digitally-mediated communication.
Author: Mary Kalantzis
Publisher: Cambridge University Press
ISBN: 1108857213
Category : Language Arts & Disciplines
Languages : en
Pages : 401
Get Book Here
Book Description
In recent years, with the rise of new media, the phenomenon of 'multimodality' (communication via a number of modes simultaneously) has become central to our everyday interaction. This has given rise to a new kind of literacy that is rapidly gaining ground as an area of research. A companion to Making Sense, which explored the functions of reference, agency and structure in meaning, Adding Sense extends this analysis with two more surrounding functions. It addresses the ways in which 'context' and 'interest' add necessary sense to immediate objects of meaning, proposing a 'transpositional grammar' to account for movement across these different forms of meaning. Adding Sense weaves its way through philosophy, semiotics, social theory and the history of ideas. Its examples cross a range of social contexts, from the meaning universes of the First Peoples, to the new forms of meaning that have emerged in the era of digitally-mediated communication.
Author: Jeff Gothelf
Publisher: Harvard Business Review Press
ISBN: 1633691896
Category : Business & Economics
Languages : en
Pages : 283
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Book Description
The End of Assembly Line Management We’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders. This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn’t merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have. Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage them—and to continuously innovate within them. In illuminating and instructive business examples, you’ll see organizations with distinctively new operating principles: shifting from managing outputs to what the authors call “outcome-focused management”; forming self-guided teams that can read and react to a fast-changing environment; creating a learning-all-the-time culture that can understand and respond to new customer behaviors and the data they generate; and finally, developing in everyone at the company the new universal skills of customer listening, assessment, and response. This engaging and practical book provides the crucial new operational and management model to help you and your organization win in a world of continuous change.
Author: Steve Krug
Publisher: Pearson Education
ISBN: 0321648781
Category : Computers
Languages : en
Pages : 325
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Book Description
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
Author: Tomie Hahn
Publisher: University of Illinois Press
ISBN: 0252053109
Category : Education
Languages : en
Pages : 156
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Book Description
Engaging with sensory experience provides a gateway to the contemplation and cultivation of creativity and ideas. Tomie Hahn's workshopping recipes encourage us to incorporate sensory-rich experiences into our research, creative processes, and understanding of people. The exercises recognize that playfulness allows for a loosening of self while increasing empathy and vulnerability. Their ability to spark sensory endeavors that reach into our deepest core offers potentially profound impacts on art making, research, ethnographic fieldwork, contemplation, philosophical or personal introspections, and many other activities. Designed to be flexible, these living recipes provide an avenue for performative adventures that invite us to improvise in ways suited to our own purposes or settings. Leaders and practitioners enjoy limitless arenas for using the senses for explorations that range from personally transformative to professionally productive to profoundly moving. User-friendly and practical, Arousing Sense is a guide to how teaching through sensory experience can lead to positive, transformative impact in the classroom and everyday life.
Author: Bill Cope
Publisher: Cambridge University Press
ISBN: 1107133300
Category : Language Arts & Disciplines
Languages : en
Pages : 381
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Book Description
Explains the multimodal connections of text, image, space, body, sound and speech, in both old and new computer-mediated communication systems.
Author: Ashita Aggarwal
Publisher: Taylor & Francis
ISBN: 1000991687
Category : Business & Economics
Languages : en
Pages : 251
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Book Description
This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation. Branding requires vision to foresee, logic to understand the market, and the art of understanding consumers. This book is a guide for readers and professionals who are interested in all aspects of branding and brand building. It will also be useful for scholars and students of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations, and for marketing professionals. It will help them understand fundamentals and practical application of brand management.
Author: Melissa Conklin
Publisher: Math Solutions
ISBN: 1935099108
Category : Education
Languages : en
Pages : 302
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Book Description
"Ten-frames are a model to help students efficiently gain and develop an understanding of addition and subtraction. The classroom-tested routines, games, and problem-solving lessons in this book use ten-frames to develop students' natural strategies for adding numbers and fit into any set of state standards or curriculum"--Provided by publisher.
Author: John Bradshaw
Publisher: Basic Books (AZ)
ISBN: 0465031013
Category : Pets
Languages : en
Pages : 337
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Book Description
Cats have been popular household pets for thousands of years, and their numbers only continue to rise. Today there are three cats for every dog on the planet, and yet cats remain more mysterious, even to their most adoring owners. Unlike dogs, cats evolved as solitary hunters, and, while many have learned to live alongside humans and even feel affection for us, they still don’t quite “get us” the way dogs do, and perhaps they never will. But cats have rich emotional lives that we need to respect and understand if they are to thrive in our company. In Cat Sense, renowned anthrozoologist John Bradshaw takes us further into the mind of the domestic cat than ever before, using cutting-edge scientific research to dispel the myths and explain the true nature of our feline friends. Tracing the cat’s evolution from lone predator to domesticated companion, Bradshaw shows that although cats and humans have been living together for at least eight thousand years, cats remain independent, predatory, and wary of contact with their own kind, qualities that often clash with our modern lifestyles. Cats still have three out of four paws firmly planted in the wild, and within only a few generations can easily revert back to the independent way of life that was the exclusive preserve of their predecessors some 10,000 years ago. Cats are astonishingly flexible, and given the right environment they can adapt to a life of domesticity with their owners—but to continue do so, they will increasingly need our help. If we’re to live in harmony with our cats, Bradshaw explains, we first need to understand their inherited quirks: understanding their body language, keeping their environments—however small—sufficiently interesting, and becoming more proactive in managing both their natural hunting instincts and their relationships with other cats. A must-read for any cat lover, Cat Sense offers humane, penetrating insights about the domestic cat that challenge our most basic assumptions and promise to dramatically improve our pets’ lives—and ours.
Author: Gilad James, PhD
Publisher: Gilad James Mystery School
ISBN: 9576563747
Category : Fiction
Languages : en
Pages : 96
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Book Description
Introduction to 65 is a 2021 Indian film by director Nikhil Nagesh Bhat. The movie is set in the year 1965, a significant period in the history of India when the country was fighting a war with Pakistan. It follows the story of Subedar Joginder Singh and his battalion of soldiers, who are posted at the border to protect their country. This film attempts to bring to light the courage and bravery of the Indian soldiers who fought in this war. The movie stars Gippy Grewal in the lead role of Subedar Joginder Singh, and he is supported by a talented ensemble cast. The film is a tribute to the sacrifices made by Indian soldiers during the 1965 Indo-Pak war. With stunning visuals and heartfelt performances, Introduction to 65 is a tale of patriotism and heroism, which will leave a lasting impact on its audience.
Author: John Haugeland
Publisher: MIT Press
ISBN: 0262546574
Category : Philosophy
Languages : en
Pages : 551
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Book Description
The essential reader on the philosophical foundations and implications of artificial intelligence, now comprehensively updated for the twenty-first century. In the quarter century since the publication of John Haugeland’s Mind Design II, computer scientists have hit many of their objectives for successful artificial intelligence. Computers beat chess grandmasters, driverless cars navigate streets, autonomous robots vacuum our homes, and ChatGPT answers existential queries in iambic pentameter on command. Engineering has made incredible strides. But have we made progress in understanding and building minds? Comprehensively updated by Carl Craver and Colin Klein to reflect the astonishing ubiquity of machine learning in modern life, Mind Design III offers an essential collection of classic and contemporary essays on the philosophical foundations and implications of artificial intelligence. Contributions from a diverse range of philosophers and computer scientists address the nature of computation, the nature of thought, and the question of whether computers can be made to think. With extensive new material reflecting the explosive growth and diversification of AI approaches, this classic reader equips students to assess the possibility of, and progress toward, building minds out of computers. New edition highlights: New chapters on advances in deep neural networks, reinforcement learning, and causal learning New material on the complementary intersection of neuroscience and AI Organized thematically rather than chronologically Brand new introductions to each section that include suggestions for coursework and further reading
