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Author: Annalee Newitz
Publisher: Anchor
ISBN: 0385535929
Category : Science
Languages : en
Pages : 333
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Book Description
In its 4.5 billion–year history, life on Earth has been almost erased at least half a dozen times: shattered by asteroid impacts, entombed in ice, smothered by methane, and torn apart by unfathomably powerful megavolcanoes. And we know that another global disaster is eventually headed our way. Can we survive it? How? As a species, Homo sapiens is at a crossroads. Study of our planet’s turbulent past suggests that we are overdue for a catastrophic disaster, whether caused by nature or by human interference. It’s a frightening prospect, as each of the Earth’s past major disasters—from meteor strikes to bombardment by cosmic radiation—resulted in a mass extinction, where more than 75 percent of the planet’s species died out. But in Scatter, Adapt, and Remember, Annalee Newitz, science journalist and editor of the science Web site io9.com explains that although global disaster is all but inevitable, our chances of long-term species survival are better than ever. Life on Earth has come close to annihilation—humans have, more than once, narrowly avoided extinction just during the last million years—but every single time a few creatures survived, evolving to adapt to the harshest of conditions. This brilliantly speculative work of popular science focuses on humanity’s long history of dodging the bullet, as well as on new threats that we may face in years to come. Most important, it explores how scientific breakthroughs today will help us avoid disasters tomorrow. From simulating tsunamis to studying central Turkey’s ancient underground cities; from cultivating cyanobacteria for “living cities” to designing space elevators to make space colonies cost-effective; from using math to stop pandemics to studying the remarkable survival strategies of gray whales, scientists and researchers the world over are discovering the keys to long-term resilience and learning how humans can choose life over death. Newitz’s remarkable and fascinating journey through the science of mass extinctions is a powerful argument about human ingenuity and our ability to change. In a world populated by doomsday preppers and media commentators obsessively forecasting our demise, Scatter, Adapt, and Remember is a compelling voice of hope. It leads us away from apocalyptic thinking into a future where we live to build a better world—on this planet and perhaps on others. Readers of this book will be equipped scientifically, intellectually, and emotionally to face whatever the future holds.
Author: Annalee Newitz
Publisher: Anchor
ISBN: 0385535929
Category : Science
Languages : en
Pages : 333
Get Book Here
Book Description
In its 4.5 billion–year history, life on Earth has been almost erased at least half a dozen times: shattered by asteroid impacts, entombed in ice, smothered by methane, and torn apart by unfathomably powerful megavolcanoes. And we know that another global disaster is eventually headed our way. Can we survive it? How? As a species, Homo sapiens is at a crossroads. Study of our planet’s turbulent past suggests that we are overdue for a catastrophic disaster, whether caused by nature or by human interference. It’s a frightening prospect, as each of the Earth’s past major disasters—from meteor strikes to bombardment by cosmic radiation—resulted in a mass extinction, where more than 75 percent of the planet’s species died out. But in Scatter, Adapt, and Remember, Annalee Newitz, science journalist and editor of the science Web site io9.com explains that although global disaster is all but inevitable, our chances of long-term species survival are better than ever. Life on Earth has come close to annihilation—humans have, more than once, narrowly avoided extinction just during the last million years—but every single time a few creatures survived, evolving to adapt to the harshest of conditions. This brilliantly speculative work of popular science focuses on humanity’s long history of dodging the bullet, as well as on new threats that we may face in years to come. Most important, it explores how scientific breakthroughs today will help us avoid disasters tomorrow. From simulating tsunamis to studying central Turkey’s ancient underground cities; from cultivating cyanobacteria for “living cities” to designing space elevators to make space colonies cost-effective; from using math to stop pandemics to studying the remarkable survival strategies of gray whales, scientists and researchers the world over are discovering the keys to long-term resilience and learning how humans can choose life over death. Newitz’s remarkable and fascinating journey through the science of mass extinctions is a powerful argument about human ingenuity and our ability to change. In a world populated by doomsday preppers and media commentators obsessively forecasting our demise, Scatter, Adapt, and Remember is a compelling voice of hope. It leads us away from apocalyptic thinking into a future where we live to build a better world—on this planet and perhaps on others. Readers of this book will be equipped scientifically, intellectually, and emotionally to face whatever the future holds.
Author: Alice C. Hill
Publisher: Oxford University Press, USA
ISBN: 019090934X
Category : Climate change mitigation
Languages : en
Pages : 265
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Book Description
Even under the most optimistic scenarios, significant global climate change is now inevitable. While squarely confronting the scale of the risks we face, Building a Resilient Tomorrow presents replicable sustainability successes and clear-cut policy recommendations that can improve the climate resilience of communities in the US and beyond.
Author: Mario Natarelli
Publisher: Hatherleigh Press
ISBN: 1578266866
Category : Business & Economics
Languages : en
Pages : 357
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Book Description
From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.
Author: Dodie Smith
Publisher: Macmillan + ORM
ISBN: 1250088747
Category : Juvenile Fiction
Languages : en
Pages : 154
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Book Description
Dodie Smith's The Hundred and One Dalmatians, adapted by Disney, was declared a classic when first published in 1956. The Starlight Barking, Dodie's own long-forgotten sequel, presents a thrilling adventure for Pongo and his family, lavishly illustrated by the same artist team as the first book. As the story opens, every living creature except dogs is gripped by an enchanted sleep. One of the original Dalmatian puppies, all grown up since the first novel, is now the Prime Minister's mascot. Relying on her spotted parents for guidance, she assumes emergency leadership for the canine population of England. Awaiting advice from Sirius, the Dog Star, dogs of every breed crowd Trafalgar Square to watch the evening skies. The message they receive is a disturbing proposition, one that might forever destroy their status as "man's best friend."
Author: Richard Simon
Publisher: Macmillan
ISBN: 1596439491
Category : Juvenile Fiction
Languages : en
Pages : 42
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Book Description
Winner of the 2015 National Jewish Book Award for Children's Literature A refugee seeking sanctuary from the horrors of Kristallnacht, Oskar arrives by ship in New York City with only a photograph and an address for an aunt he has never met. It is both the seventh day of Hanukkah and Christmas Eve, 1938. As Oskar walks the length of Manhattan, from the Battery to his new home in the north of the city, he passes experiences the city's many holiday sights, and encounters it various residents. Each offers Oskar a small act of kindness, welcoming him to the city and helping him on his way to a new life in the new world. This is a heartwarming, timeless picture book.
Author: Maxwell Anderson
Publisher: Dramatists Play Service, Inc.
ISBN: 9780822200888
Category : Drama
Languages : en
Pages : 92
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Book Description
THE STORY: The scene is a small Southern town where Colonel and Christine Penmark live with their daughter, Rhoda. Little Rhoda Penmark is the evil queen of the story. On the surface she is sweet, charming, full of old-fashioned graces, loved by he
Author: Vincent A. W. J. Marchau
Publisher: Springer
ISBN: 3030052524
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
This open access book focuses on both the theory and practice associated with the tools and approaches for decisionmaking in the face of deep uncertainty. It explores approaches and tools supporting the design of strategic plans under deep uncertainty, and their testing in the real world, including barriers and enablers for their use in practice. The book broadens traditional approaches and tools to include the analysis of actors and networks related to the problem at hand. It also shows how lessons learned in the application process can be used to improve the approaches and tools used in the design process. The book offers guidance in identifying and applying appropriate approaches and tools to design plans, as well as advice on implementing these plans in the real world. For decisionmakers and practitioners, the book includes realistic examples and practical guidelines that should help them understand what decisionmaking under deep uncertainty is and how it may be of assistance to them. Decision Making under Deep Uncertainty: From Theory to Practice is divided into four parts. Part I presents five approaches for designing strategic plans under deep uncertainty: Robust Decision Making, Dynamic Adaptive Planning, Dynamic Adaptive Policy Pathways, Info-Gap Decision Theory, and Engineering Options Analysis. Each approach is worked out in terms of its theoretical foundations, methodological steps to follow when using the approach, latest methodological insights, and challenges for improvement. In Part II, applications of each of these approaches are presented. Based on recent case studies, the practical implications of applying each approach are discussed in depth. Part III focuses on using the approaches and tools in real-world contexts, based on insights from real-world cases. Part IV contains conclusions and a synthesis of the lessons that can be drawn for designing, applying, and implementing strategic plans under deep uncertainty, as well as recommendations for future work. The publication of this book has been funded by the Radboud University, the RAND Corporation, Delft University of Technology, and Deltares.
Author: Charlotte Brontë
Publisher: Ino Editions
ISBN: 9781910880906
Category :
Languages : en
Pages : 404
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Book Description
Jane Eyre is a novel written by Charlotte Bronte, published under the pen name Currer Bell, in 1847. It was one of the most successful and influential novels of the Victorian era, and today it is widely considered a classic of Western literature. This edition features 60 black-and-white illustrations by Mary V. Wheelhouse, Edmund Garrett and Frederick H. Townsend.
Author: David H. Van Lear
Publisher:
ISBN:
Category : Fire ecology
Languages : en
Pages : 24
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Book Description
Author: Gail Sheehy
Publisher: Penguin
ISBN: 069813866X
Category : Self-Help
Languages : en
Pages : 632
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Book Description
Learn how to better navigate the challenges of adult life with Gail Sheehy’s landmark bestseller—named one of the ten most influential books of our times by the Library of Congress. For decades, Gail Sheehy’s Passages has been inspiring readers to see the predictable crises of adult life as opportunities for growth. She charts the stages between 18 and 50 as unfolding in a pattern of adult development: once recognized, more easily managed. Passages is an insightful road map of adulthood that illustrates with vivid stories our continuing personality and sexual changes throughout the “Trying 20s,” “Catch 30s,” “Forlorn 40s,” and “Refreshed (or Resigned) 50s.” One comment is continuously repeated by men, women, singles, couples, and people who recover from a midlife crisis: “This book changed my life.”
