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Author: United States. Department of Energy. Office of Administration and Human Resource Management
Publisher:
ISBN:
Category :
Languages : en
Pages : 52
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Book Description
Author: United States. Department of Energy. Office of Administration and Human Resource Management
Publisher:
ISBN:
Category :
Languages : en
Pages : 52
Get Book Here
Book Description
Author: United States. Department of Energy. Office of Administration and Human Resource Management
Publisher:
ISBN:
Category :
Languages : en
Pages : 45
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Book Description
Author: David a Osei
Publisher:
ISBN: 9781708059866
Category :
Languages : en
Pages : 36
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Book Description
We are living in fast generation where everything gets changed within a minute. Advertising is a form of communication to promote the goods and services for sale. It is one of the parts of marketing. Advertising is a vast term and it includes many activities for the promotion of goods and services. Every company is trying to convince customers to buy their products and services. Get all the info you need here.There is a very tough competition in the market for every product and services; therefore, every company has a separate department of advertising.Advertising is a part of marketing and marketing departments invest a lot of money for advertising to increase the sales of the company.Advertising is a way to connect to customers and public. Customers come to know about the products and services of different companies through advertising.Advertising plays a very vital role in promoting goods and services. Advertising is a way of sending a message to the public; it portrays your organization, your products, values and services.
Author: Timothy P. Seward
Publisher: Entrepreneur Press
ISBN: 161308398X
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice." —Steve Fisher, team lead, retail marketing, Lenovo "This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it." —Michelle Reed, senior vice president, Perry Ellis International Expand Your Brand Online and Offline with Amazon Advertising Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore. Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns. You'll learn how to: Determine if Vendor Central or Seller Central is right for your brand Capture new customers through Sponsored Product Campaigns Apply the five essential elements of a high-quality product detail page Establish metrics, evaluate performance against keyword types, and perform competitive analyses Add negative keywords that can benefit your advertising campaigns Apply Amazon’s secret formula for long-term winning
Author: DICKSON AKAM NTUH
Publisher: Dickson Akam Ntuh
ISBN:
Category : Business & Economics
Languages : en
Pages : 49
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Book Description
In the dynamic world of business, where profitability is the ultimate pursuit, the realms of costing and pricing reign supreme. Like a master symphony conductor, every entrepreneur and manager must skillfully orchestrate the delicate balance between cost and prices to create a harmonious melody of success. Welcome to a journey that explores the intricacies, methodologies, and strategies behind costing and pricing a voyage that will empower you to navigate the jumble of financial decisions with finesse. Within the pages of this book, we delve deep into the captivating world of costing, where we uncover a treasure trove of methods that unravel the enigma of expenses. From traditional methods like absorption costing and job costing to innovative approaches like activity-based costing and target costing, we dissect each technique, unveiling their unique merits and demystifying their complexities. As we unravel the intricate web of cost, you will gain the tools to dissect your organization's expenses, assess their impact, and make informed decisions that elevate your business to new heights. However, cost control alone is not enough to navigate the turbulent seas of modern commerce. It is within the symphony of pricing strategies that the true potential for profitability lies. With meticulous attention, we explore the multifaceted landscape of pricing, where art and science converge to shape the market dynamics. From cost-plus pricing and value-based pricing to skimming and penetration pricing, each strategy is dissected, evaluated, and synthesized to equip you with a formidable arsenal of pricing techniques. By understanding the psychology of pricing, market segmentation, and the impact of competitive forces, you will be empowered to set optimal prices that captivate customers, maximize revenues, and ensure long-term sustainability. Yet, the journey does not stop there. Recognizing the inseparable bond between cost and prices, we explore the nexus between the two a realm where profitability and competitiveness intersect. We embark on a quest for cost reduction, uncovering innovative approaches and strategies that can bolster your bottom line without compromising quality. We unearth the power of lean management, process optimization, strategic sourcing, and supply chain efficiencies, allowing you to shape a leaner and more resilient business ecosystem. Moreover, we delve into the realm of iv price optimization, where strategic discounting, pricing psychology, and revenue management techniques converge to unlock new avenues of growth and profit. Throughout this voyage, we embrace the nuances of various industries, from manufacturing to services, retail to technology, and beyond. Drawing from real-world case studies, industry best practices, and expert insights, we distill the essence of costing and pricing to offer practical guidance that transcends organizational boundaries. Regardless of your sector, whether you are a budding entrepreneur, seasoned manager, or aspiring financial expert, this book aims to equip you with the knowledge and skills to make informed decisions, outmaneuver your competitors, and unleash the true potential of your enterprise. As we embark on this transformative journey through the enchanting landscape of costing and pricing, prepare to unlock a new realm of financial daring. Together, let us cross the intricacies of costing methods, cost reduction strategies, and the art of pricing to plan a symphony of profitability that resonates far beyond the realms of commerce. Welcome to the realm where cost and prices converge a world of strategic decision-making, untapped opportunities, and boundless potential.
Author: Defense Documentation Center (U.S.)
Publisher:
ISBN:
Category : Technology
Languages : en
Pages : 48
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Book Description
Author:
Publisher:
ISBN:
Category : Oceanography
Languages : en
Pages : 168
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Book Description
Author: Peter Morris
Publisher: Routledge
ISBN: 1317856287
Category : Business & Economics
Languages : en
Pages : 96
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Book Description
First published in 1995. This pocket guide is a cartoon book with a serious message -it explores the world of commercial transactions: selling products and services. It will take the salesperson through the course of the sales process in an informative and entertaining way. Selling Services and Products begins by establishing an understanding of customers' needs and moves through getting an appointment to meet them, to the moment when the sale is closed. It examines the differences between selling services and products and consolidates that information by an exercise at the end of each chapter. Everybody constantly makes transactions of one kind or another, so the selling process embodies a fundamental human activity -the need to persuade somebody about something, so that both parties benefit. This book will profit not only sales executives, but everyone. This unique pocket guide is a must for sales and marketing managers and students.
Author: Jack Canario
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 0
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Book Description
Students learn how to use ads to find out who is advertising what; where and when products and services are available; and how much products and services cost.
Author: Ashok Charan
Publisher: World Scientific
ISBN: 9811275092
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume II, Parts III to V, is dedicated to Product, Advertising, Packaging, Biometrics, Price and Promotion. Part III focuses on the product development process, covering the analytic methods and procedures used to screen ideas, concepts, and products during development, launch, and post-launch.Part IV delves into advertising, packaging, and biometrics. The fundamentals, concepts, and core themes of advertising are covered in a chapter that explains how advertising works and what makes it effective and impactful. The chapter on Advertising Analytics focuses on audience engagement, both behavioural and attitudinal, and the analytic techniques and research processes used to test and track advertising.The chapter on packaging is devoted to the analytics and research techniques employed throughout the stages of packaging development and the chapter on biometrics covers biometric techniques and the relevant technologies, devices, metrics, and applications of these techniques that are useful to practitioners.Finally, Part V deals with price and promotion, covering a variety of pricing research methods and techniques for promotions evaluation. This will help the reader to gain an understanding of the importance and application of pricing and promotions in marketing strategy.
