Acorn User's Guide PDF Download
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Author:
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ISBN:
Category : ACORN Consumer Classification System
Languages : en
Pages : 102
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Book Description
Analyzes, profiles, and classifies consumers according to types of residential areas and shows who the consumers are, how they spend their money, and where to find them.
Author:
Publisher:
ISBN:
Category : ACORN Consumer Classification System
Languages : en
Pages : 102
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Book Description
Analyzes, profiles, and classifies consumers according to types of residential areas and shows who the consumers are, how they spend their money, and where to find them.
Author: Chris Brunsdon
Publisher: SAGE
ISBN: 1473906318
Category : Social Science
Languages : en
Pages : 393
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Book Description
Geocomputation is the use of software and computing power to solve complex spatial problems. It is gaining increasing importance in the era of the ‘big data’ revolution, of ‘smart cities’, of crowdsourced data, and of associated applications for viewing and managing data geographically - like Google Maps. This student focused book: Provides a selection of practical examples of geocomputational techniques and ‘hot topics’ written by world leading practitioners. Integrates supporting materials in each chapter, such as code and data, enabling readers to work through the examples themselves. Chapters provide highly applied and practical discussions of: Visualisation and exploratory spatial data analysis Space time modelling Spatial algorithms Spatial regression and statistics Enabling interactions through the use of neogeography All chapters are uniform in design and each includes an introduction, case studies, conclusions - drawing together the generalities of the introduction and specific findings from the case study application – and guidance for further reading. This accessible text has been specifically designed for those readers who are new to Geocomputation as an area of research, showing how complex real-world problems can be solved through the integration of technology, data, and geocomputational methods. This is the applied primer for Geocomputation in the social sciences.
Author: JOBBER AND ELLI
Publisher: McGraw Hill
ISBN: 1526849542
Category : Business & Economics
Languages : en
Pages : 938
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Book Description
EBOOK: Principles and Practices of Marketing 10/e
Author: Olga Mitterfellner
Publisher: Routledge
ISBN: 042983716X
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the twenty-first century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication.
Author:
Publisher:
ISBN:
Category : Income
Languages : en
Pages : 2060
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Book Description
Presents 1990 census data arranged by zip codes and the name of the state, to create a detailed compendium of statistical data on consumer markets.
Author: Claire Monk
Publisher: Edinburgh University Press
ISBN: 0748688862
Category : Performing Arts
Languages : en
Pages : 248
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Book Description
This book is a study of the contemporary audiences for quality period films, and their responses to these films, with reference to the critical debate which constructs many of these films as 'heritage films'.
Author: Liz Hill
Publisher: Routledge
ISBN: 1315447665
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice. Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management subject matter, reflecting the marketing function’s deeper involvement in broad organizational issues. This fully updated and revised third edition features: Audience diversity and audience development The impact of digital technologies on the industry An exploration of the increasingly complex relationship between public and private funding for the arts Ethics and sustainability issues for arts marketers Cultural policy changes in the industry Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts.
Author: Gale Gale Group
Publisher: Esri Press
ISBN: 9780918417770
Category : Demographics
Languages : en
Pages : 1944
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Book Description
More than 70 demographic characteristics arranged into four profiles for nearly 30,000 residential ZIP codes are given, from median household income to number of households.
Author:
Publisher:
ISBN:
Category : Computers
Languages : en
Pages : 296
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Book Description
Author: Jennifer Craik
Publisher: Bloomsbury Publishing
ISBN: 1350522589
Category : Design
Languages : en
Pages : 519
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Book Description
Fashion is everywhere. It is one of the main ways in which we present ourselves to others, signaling what we want to communicate about our sexuality, wealth, professionalism, subcultural and political allegiances, social status, even our mood. It is also a global industry with huge economic, political and cultural impact on the lives of all of us who make, sell, wear or even just watch fashion.Fashion: the key concepts presents a clear introduction to the complex world of fashion. The aim throughout is to present a comprehensive but also accessible and provocative analysis. Readers will discover how the fashion industry is structured and how it thinks, the links between catwalk, celebrity branding, media promotion and mainstream retail, how clothes mean different things in different parts of the world, and how popular culture influences fashion and how fashion shapes global culture.Illustrated with a wealth of photographs, the text is further enlivened with over 30 detailed and rich case studies - ranging across topics as diverse as the meaning of black in fashion, the rise of celebrity branding, the cult of thinness, the politics of veiling, the eroticism of shoes and the power of cosmetics.Features:§ Boxed chapter overviews open each chapter§ Bullet points summarizing key ideas conclude each chapter§ Chapter discussions are illustrated with integrated case material§ Each chapter is supported by extended Case Studies§ Key words are highlighted in chapters and defined in an extensive Glossary§ Further Reading guides the reader to other literature§ A timeline of Fashion Milestones provides a chronology of major events in the history of fashion
