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Author: Tereza Semerádová
Publisher: Springer Nature
ISBN: 3030931315
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.
Author: Tereza Semerádová
Publisher: Springer Nature
ISBN: 3030931315
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.
Author: Yanamandra, Ramakrishna
Publisher: IGI Global
ISBN: 1668487829
Category : Business & Economics
Languages : en
Pages : 668
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Book Description
The Handbook of Research on Designing Sustainable Strategies to Develop Entrepreneurial Intention is a comprehensive book that addresses the issue of entrepreneurial intention and its development. The book highlights the significant role of entrepreneurship in the growth and development of economies and presents a global understanding of entrepreneurial intention. It discusses how the “seeds” of entrepreneurial intention are sown, and how a supportive entrepreneurial ecosystem can develop successful entrepreneurs. The book provides insights into the challenges and apprehensions faced by aspiring entrepreneurs. This book develops models and frameworks to identify strategies, best practices, case studies, and successful examples from multiple regions to develop entrepreneurial intention among students of higher education. It bridges the gap between policies related to the entrepreneurial ecosystem and its implementation to nurture entrepreneurial intention among aspiring entrepreneurs. This book is an essential resource for researchers, industry practitioners, academicians, higher education institutions, students, policy makers, corporate executives, banks, venture capitalists, angel investors, and entrepreneurs trying to re-enter. It is also highly useful for undergraduate, graduate, and research level students pursuing entrepreneurship education and aspiring to become entrepreneurs. Overall, the book provides an in-depth understanding of entrepreneurial intention and how it can be nurtured to create successful entrepreneurs, making it an important reference for anyone interested in entrepreneurship and economic growth.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Ali Emrouznejad
Publisher: Springer Nature
ISBN: 3031615891
Category :
Languages : en
Pages : 399
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Book Description
Author: Saloomeh Tabari
Publisher: Goodfellow Publishers Ltd
ISBN: 1915097649
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
Offers a fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries and delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector.
Author: Allam Hamdan
Publisher: Springer Nature
ISBN: 3031621026
Category :
Languages : en
Pages : 1016
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Book Description
Author: Correia, Anacleto
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 451
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Book Description
Many organizations struggle to advance their businesses due to a lack of knowledge of innovative strategies and ways to transform their business to remain relevant. Innovation, Strategy, and Transformation Frameworks for the Modern Enterprise is a comprehensive guide that equips organizations with the necessary tools to thrive in today's complex and ever-changing business landscape. This book explores a wide range of frameworks and their applications, providing practical insights and theoretical discussions to facilitate successful innovation, strategic planning, and digital transformation. The book begins by introducing the concept of frameworks in contemporary businesses. It emphasizes their importance as organized and methodical techniques for solving difficulties, managing processes, and making informed decisions based on accurate information. These frameworks cover various domains, including enterprise architecture, IT service management, business process management, project management, IT governance, agile methodologies, and innovation. By incorporating these frameworks, organizations can establish a strong foundation and adapt effectively to the rapidly evolving business environment. Designed for a wide range of readers, including educators, policymakers, researchers, consultants, IT professionals, and students, this book serves as an invaluable resource for those seeking to harness the power of frameworks to drive innovation, implement effective strategies, and navigate the complexities of digital transformation in today's fast-paced business environment. It provides a comprehensive understanding of the various frameworks, their implementations, and their potential to shape the future of business, government, and academia.
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Michael E. Porter
Publisher:
ISBN:
Category :
Languages : en
Pages : 12
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Book Description
Author: Peter Weill
Publisher: Harvard Business Press
ISBN: 163369271X
Category : Business & Economics
Languages : en
Pages : 167
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Book Description
Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.
