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According to Kotler

According to Kotler PDF Author: Philip Kotler
Publisher: Amacom Books
ISBN: 9780814472958
Category : Business & Economics
Languages : en
Pages : 196

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Book Description
According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts.