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Author: David Vinjamuri
Publisher: John Wiley & Sons
ISBN: 0470282088
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.
Author: David Vinjamuri
Publisher: John Wiley & Sons
ISBN: 0470282088
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.
Author: James Francis O'Brien
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 244
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Book Description
"This original Dover publication illustrates dozens of accidental effects discovered by a commercial artist in the course of his work. Some are the result of bringing together materials that react with each other, some the result of applying pigment in uncommon ways. The text describes how you can create similar accidental designs yourself with only basic art materials. Nine areas of "accident" are described and illustrated: tree forms created by the movement of pigments or liquids ; crackle patterns resulting from stress in layers of glue, paint, India ink, or graphite ; crawl patterns as coats of paint over irregular or incompatible surfaces unevenly ; random patterns of drips, drops, or dribbles ; splashes and runs created by vigorous impact and gravity ; marble effects created by pulling paper or canvas through paint which is floating on water ; wrinkle lines and folds in a variety of materials ; flower patterns formed when pigments are dropped on non-absorbent surfaces ; and a miscellany--27 plates that shoe patterns emerging from ink flowing along wrinkled paper, scorch marks from a kerosene flame, waves in water-filled baking pan, and similar material. Eight color plates suggest some of the variations possible with colored pigments or crayons, and 55 other figures show natural "accidents" such as dried stream bed, ceramic crackle, beach pebbles, dirty water runs on glass etc."--back cover.
Author: Tom Spitale
Publisher: John Wiley & Sons
ISBN: 1118797396
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.
Author: Penny Thorpe
Publisher: HarperCollins
ISBN: 0008307776
Category : Fiction
Languages : en
Pages : 400
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Book Description
A delicious and heartwarming novel featuring the girls working at the nation’s favourite wrapped chocolate factory.
Author: Cammy Bean
Publisher:
ISBN: 9781560000006
Category : Blended Learning
Languages : en
Pages : 0
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Book Description
Author: Kathy Dempsey
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 316
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Book Description
"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.
Author: Haruki Murakami
Publisher: Knopf
ISBN: 0593320433
Category : Photography
Languages : en
Pages : 175
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Book Description
The international literary icon opens his eclectic closet: Here are photographs of Murakami’s extensive and personal T-shirt collection, accompanied by essays that reveal a side of the writer rarely seen by the public. Many of Haruki Murakami's fans know about his massive vinyl record collection (10,000 albums!) and his obsession with running, but few have heard about a more intimate passion: his T-shirt collecting. In Murakami T, the famously reclusive novelist shows us his T-shirts—from concert shirts to never-worn whiskey-themed Ts, and from beloved bookstore swag to the shirt that inspired the iconic short story "Tony Takitani." These photographs are paired with short, frank essays that include Murakami's musings on the joy of drinking Guinness in local pubs across Ireland, the pleasure of eating a burger upon arrival in the United States, and Hawaiian surf culture in the 1980s. Together, these photographs and reflections reveal much about Murakami's multifaceted and wonderfully eccentric persona.
Author: Susan Dieterlen
Publisher: Deftspace Lab
ISBN: 9781737628002
Category : Architecture
Languages : en
Pages : 340
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Book Description
Neglect as the invisible shaper of cities and our lives within them. Reveals how neglect can help fight climate change, inequality, and public health crises. 24 illustrations. Bibliographical references. Index.
Author: Wally Koval
Publisher: Hachette UK
ISBN: 1409197417
Category : Photography
Languages : en
Pages : 368
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Book Description
Wes Anderson's beloved films announce themselves through a singular aesthetic - one that seems too vivid, unique, and meticulously constructed to possibly be real. Not so - in Accidentally Wes Anderson, Wally Koval collects the world's most Anderson-like sites in all their faded grandeur and pop-pastel colours, telling the story behind each stranger than-fiction-location. Based on the viral online phenomenon and community of the same name, Accidentally Wes Anderson celebrates the unique aesthetic that millions of Anderson fans love - capturing the symmetrical, the atypical, the unexpected, the vibrantly patterned, and distinctively coloured in arresting photographs from around the world. Authorised by Wes Anderson himself, and appealing to the millions who love his films, this book is also for fans of Cabin Porn and Van Life - and avid travellers and aspiring adventurers of all kinds.
Author: Annie Lubliner Lehmann
Publisher: University of Michigan Press
ISBN: 0472050745
Category : Biography & Autobiography
Languages : en
Pages : 180
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Book Description
Having severe autism does not stop Annie Lehmann's son Jonah from teaching her some of life's most valuable lessons. The Accidental Teacher, a heartfelt memoir about self-discovery rather than illness, uses insight and humor to weave a tale rich with kitchen-table wisdom. It explains the realities of life with a largely nonverbal son and explores the frustrations and triumphs of the Lehmann family as Jonah grew into a young adult. This book is a must-read for anyone who has been personally touched by a major life challenge. Book jacket.
