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Author: Itamar Simonson
Publisher: Harper Collins
ISBN: 006221568X
Category : Business & Economics
Languages : en
Pages : 189
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Book Description
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.
Author: Itamar Simonson
Publisher: Harper Collins
ISBN: 006221568X
Category : Business & Economics
Languages : en
Pages : 189
Get Book Here
Book Description
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.
Author: Benjamin E Zeller
Publisher: NYU Press
ISBN: 0814797261
Category : Religion
Languages : en
Pages : 239
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Book Description
This in-depth study shows how new religious movements offer a variety of strategies for reconciling science and religious faith. By the twentieth century, established religious traditions were forced to grappled with the challenges presented by scientific knowledge and innovation. But emerging religions, still led by a living founder to guide them, found news ways to respond to science. The Hare Krishnas, the Unification Church, and Heaven’s Gate each found distinct ways to incorporate major findings of modern American science, understanding it as central to their wider theological and social agendas. In Prophets and Photons, Benjamin Zeller examines how these New Religious Movements (NRMs) crafted their views on science during their founding period, and how those views evolved over time. These NRMs shed light on how religious groups—new, old, alternative, or mainstream—could respond to the tremendous growth of power and prestige of science in late twentieth-century America. In this engrossing book, Zeller carefully shows that religious groups had several methods of creatively responding to science, and that the often-assumed conflict-based model of “science vs. religion” must be replaced by a more nuanced understanding of how religions operate in our modern scientific world.
Author: Eugene Paul Wigner
Publisher: Springer Science & Business Media
ISBN: 3662077914
Category : Science
Languages : en
Pages : 539
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Book Description
Not only was E.P. Wigner one of the most active creators of 20th century physics, he was also always interested in expressing his opinion in philosophical, political or sociological matters. This volume of his collected works covers a wide selection of his essays.
Author: Kathryn Erskine
Publisher: Penguin
ISBN: 1101516070
Category : Juvenile Fiction
Languages : en
Pages : 178
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Book Description
Mike tries so hard to please his father, but the only language his dad seems to speak is calculus. And for a boy with a math learning disability, nothing could be more difficult. When his dad sends him to live with distant relatives in rural Pennsylvania for the summer to work on an engineering project, Mike figures this is his big chance to buckle down and prove himself. But when he gets there, nothing is what he thought it would be. The project has nothing at all to do with engineering, and he finds himself working alongside his wacky eighty-something- year-old aunt, a homeless man, and a punk rock girl as part of a town-wide project to adopt a boy from Romania. Mike may not learn anything about engineering, but what he does learn is far more valuable.
Author: Robert Kane
Publisher: Routledge
ISBN: 1315480034
Category : Political Science
Languages : en
Pages : 243
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Book Description
"On the ... issue of our pluralistic age -- whether we can continue to believe in absolute value -- Robert Kane has written the most helpful discussion I know. It is clear, cogent, and above all, convincing". -- Huston Smith, author of The World's Religions
Author: Ross E. Dunn
Publisher: Univ of California Press
ISBN: 0520964292
Category : History
Languages : en
Pages : 655
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Book Description
The New World History is a comprehensive volume of essays selected to enrich world history teaching and scholarship in this rapidly expanding field. The forty-four articles in this book take stock of the history, evolving literature, and current trajectories of new world history. These essays, together with the editors’ introductions to thematic chapters, encourage educators and students to reflect critically on the development of the field and to explore concepts, approaches, and insights valuable to their own work. The selections are organized in ten chapters that survey the history of the movement, the seminal ideas of founding thinkers and today’s practitioners, changing concepts of world historical space and time, comparative methods, environmental history, the “big history” movement, globalization, debates over the meaning of Western power, and ongoing questions about the intellectual premises and assumptions that have shaped the field.
Author: Karl Raimund Popper
Publisher: Open Court Publishing
ISBN: 9780812690392
Category : Philosophy
Languages : en
Pages : 500
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Book Description
"Bartley and Radnitzky have done the philosophy of knowledge a tremendous service. Scholars now have a superb and up-to-date presentation of the fundamental ideas of evolutionary epistemology." --Philosophical Books
Author:
Publisher: BRILL
ISBN: 9004521690
Category : Social Science
Languages : en
Pages : 492
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Book Description
Syed Hussein Alatas and Critical Social Theory: Decolonizing the Captive Mind offers a variety of historical, religious, and philosophical perspectives into the significance of Syed Hussein Alatas’ life and thought today.
Author: Roland Robertson
Publisher: Taylor & Francis
ISBN: 9780415236911
Category : Political Science
Languages : en
Pages : 374
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Book Description
Containing articles on approaches to and theories of globalization, this collection addresses the making of the modern world from different disciplinary perspectives.This set investigates the major components of globalization in its most comprehensive sense: the nation-state and the system of international relations; the question of self-identity and the individual in the globalization process; human rights, citizenship and the environment; institutional questions including matters of media communication, education, tourism, multinational corporations, migration and intercultural communication.New introductions and a thorough index make this work an indispensable research tool.
Author: Mark Juergensmeyer
Publisher: Univ of California Press
ISBN: 0520278445
Category : Political Science
Languages : en
Pages : 452
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Book Description
In this accessible text, Mark Juergensmeyer, a pioneer in global studies, provides a comprehensive overview of the emerging field of global studies from regional, topical, and theoretical perspectives. Each of the twenty compact chapters in Thinking Globally features Juergensmeyer’s own lucid introduction to the key topics and offers brief excerpts from major writers in those areas. The chapters explore the history of globalization in each region of the world, from Africa and the Middle East to Asia, Europe, and the Americas, and cover key issues in today's global era, such as: • Challenges of the global economy • Fading of the nation-state • Emerging nationalisms and transnational ideologies • Hidden economies of sex trafficking and the illegal drug trade • New communications media • Environmental crises • Human rights abuses Thinking Globally is the perfect introduction to global studies for students, and an exceptional resource for anyone interested in learning more about this new area of study.
