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Author: Itamar Simonson
Publisher: Harper Collins
ISBN: 006221568X
Category : Business & Economics
Languages : en
Pages : 189
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Book Description
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.
Author: Itamar Simonson
Publisher: Harper Collins
ISBN: 006221568X
Category : Business & Economics
Languages : en
Pages : 189
Get Book Here
Book Description
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.
Author: Kathryn Erskine
Publisher: Penguin
ISBN: 1101516070
Category : Juvenile Fiction
Languages : en
Pages : 171
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Book Description
Mike tries so hard to please his father, but the only language his dad seems to speak is calculus. And for a boy with a math learning disability, nothing could be more difficult. When his dad sends him to live with distant relatives in rural Pennsylvania for the summer to work on an engineering project, Mike figures this is his big chance to buckle down and prove himself. But when he gets there, nothing is what he thought it would be. The project has nothing at all to do with engineering, and he finds himself working alongside his wacky eighty-something- year-old aunt, a homeless man, and a punk rock girl as part of a town-wide project to adopt a boy from Romania. Mike may not learn anything about engineering, but what he does learn is far more valuable.
Author: Steve Brezenoff
Publisher: Carolrhoda Lab ®
ISBN: 1467731641
Category : Young Adult Fiction
Languages : en
Pages : 229
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Book Description
Noah, Lily, and Simon have been a trio forever. But as they enter high school, their relationships shift and their world starts to fall apart. Privately, each is dealing with a family crisis—divorce, abuse, and a parent's illness. Yet, as they try to escape the pain and reach out for the connections they once counted on, they slip—like soap in a shower. Noah's got it bad for Lily, but he knows too well that Lily sees only Simon. Simon is indifferent, suddenly inscrutable to friends. All stand alone in their heartache and grief.
Author: David Lippman
Publisher:
ISBN: 9781955576000
Category :
Languages : en
Pages : 0
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Book Description
This is an open textbook covering a two-quarter pre-calculus sequence including trigonometry. The first portion of the book is an investigation of functions, exploring the graphical behavior of, interpretation of, and solutions to problems involving linear, polynomial, rational, exponential, and logarithmic functions. The second portion of the book introduces trigonometry, introduced through an integrated circle/triangle approach. Identities are introduced in the first chapter, and revisited throughout. Likewise, solving is introduced in the second chapter and revisited more extensively in the third chapter. An emphasis is placed on modeling and interpretation, as well as the important characteristics needed in calculus.
Author: Katya Seberson
Publisher: Sourcebooks, Inc.
ISBN: 1641525185
Category : Study Aids
Languages : en
Pages : 326
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Book Description
Further your SAT vocabulary knowledge to get farther down the road to success This SAT vocabulary workbook helps students master more than 700 words that frequently appear in the SAT's reading, writing, and essay sections. The book's approach reflects changes made to the test in recent years, focusing on understanding vocabulary more than rote memorization. It's a modern workbook designed to give students the edge needed to improve their SAT scores. 145 short lessons—Each lesson features a theme to help contextualize vocabulary and concludes with a mini quiz to test understanding. Practical organization—Chapters focus on different elements of the SAT, including words for reading topics like history and science, transition words, and commonly confused words. Learning that lasts—With extra tips for retention, this focused approach works equally well for students who are taking the test in a week or in a year. Perfect for summer learning—This guide makes a great summer workbook for students planning to take the SAT this coming year who want to get a head start on studying before heading back to school. Get the ideal resource for students looking to master SAT vocabulary.
Author: Richard Kraut
Publisher: Oxford University Press
ISBN: 0190208244
Category : Philosophy
Languages : en
Pages : 240
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Book Description
Are there things we should value because they are, quite simply, good? If so, such things might be said to have "absolute goodness." They would be good simpliciter or full stop - not good for someone, not good of a kind, but nonetheless good (period). They might also be called "impersonal values." The reason why we ought to value such things, if there are any, would merely be the fact that they are, quite simply, good things. In the twentieth century, G. E. Moore was the great champion of absolute goodness, but he is not the only philosopher who posits the existence and importance of this property. Against these friends of absolute goodness, Richard Kraut here builds on the argument he made in What is Good and Why, demonstrating that goodness is not a reason-giving property - in fact, there may be no such thing. It is, he holds, an insidious category of practical thought, because it can be and has been used to justify what is harmful and condemn what is beneficial. Impersonal value draws us away from what is good for persons. His strategy for opposing absolute goodness is to search for domains of practical reasoning in which it might be thought to be needed, and this leads him to an examination of a wide variety of moral phenomena: pleasure, knowledge, beauty, love, cruelty, suicide, future generations, bio-diversity, killing in self-defense, and the extinction of our species. Even persons, he proposes, should not be said to have absolute value. The special importance of human life rests instead on the great advantages that such lives normally offer. "When one reads this, one sees the possibility of real philosophical progress. If Kraut is right, I'd be wrong to say that this book is good, period. Or even great, period. But I will say that, as a work of philosophy, and for those who read it, it is excellent indeed." --Russ Shafer-Landau, University of Wisconsin-Madison
Author: Cayce Poponea
Publisher: Createspace Independent Publishing Platform
ISBN: 9781540811455
Category :
Languages : en
Pages : 326
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Book Description
Absolute Valor The third installment in the Southern Justice Trilogy. Chase Morgan said goodbye to the Marines, believing by removing his uniform, the hero persona would go with it. But when he meets the girl who shows him how the hero lives in the heart of the man and not in the clothes he wears. Will he be able to ignore the demons of his past, which plague him with reminders of cruel intentions? Or can he let true love move in and take residence in his heart. Audrey Helms describes herself as a bad country song, complete with a boyfriend who treats her badly and more baggage than a Kardashian. Can this timid southern girl be the one to mend the bonds of brotherhood? Or will the sins of her past be too big to forgive? Will Audrey and Chase learn the meaning of true love, and how to live with no regrets and absolute valor? Buy the third installment of Cayce Poponea's Southern Justice trilogy today.
Author: Les Irwig
Publisher: Judy Irwig
ISBN: 1905140177
Category : Health & Fitness
Languages : en
Pages : 255
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Book Description
Every day we make decisions about our health - some big and some small. What we eat, how we live and even where we live can affect our health. But how can we be sure that the advice we are given about these important matters is right for us? This book will provide you with the right tools for assessing health advice.
Author: Adrian Harrison
Publisher:
ISBN: 9781699843925
Category :
Languages : en
Pages : 88
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Book Description
Introduction to Absolute value This book includes a brief explanation part, example with solutions, practice problems, problem-solving strategies, multiple-choice questions with answer sheets and it has been prepared for the beginners to help them understand the basic concepts of absolute value. This book will facilitate skills in algebra. Inside are numerous lessons to assist you better understand the topic. These lessons are among many exercises to practice what you've learned, together with a whole answer key to test your work. Throughout this book, you'll learn the terms to assist you to understand algebra, and you'll expand your knowledge of the topic through dozens of sample problems and their solutions. With the teachings during this book, you'll find it easier than ever to understand concepts in algebra. RULES OF INEQUALITIES ABSOLUTE VALUE ABSOLUTE VALUE EQUATIONS ABSOLUTE VALUE INEQUALITIES TEST WITH SOLUTIONS QUESTIONS
Author: J. Michael Steele
Publisher: Cambridge University Press
ISBN: 9780521546775
Category : Mathematics
Languages : en
Pages : 320
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Book Description
This lively, problem-oriented text, first published in 2004, is designed to coach readers toward mastery of the most fundamental mathematical inequalities. With the Cauchy-Schwarz inequality as the initial guide, the reader is led through a sequence of fascinating problems whose solutions are presented as they might have been discovered - either by one of history's famous mathematicians or by the reader. The problems emphasize beauty and surprise, but along the way readers will find systematic coverage of the geometry of squares, convexity, the ladder of power means, majorization, Schur convexity, exponential sums, and the inequalities of Hölder, Hilbert, and Hardy. The text is accessible to anyone who knows calculus and who cares about solving problems. It is well suited to self-study, directed study, or as a supplement to courses in analysis, probability, and combinatorics.
