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Author: Danny Moss
Publisher: Taylor & Francis
ISBN: 1040224547
Category : Business & Economics
Languages : en
Pages : 157
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Book Description
Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public relations essentially comprises, how it has come into existence, what contexts public relations works within, what tools and techniques professionals can deploy, and how professionals assess and justify the outcomes of their work. Divided into two parts – Concepts and Theories, and Applications and Specialisms – the book covers the fundamental theories and concepts and their application in contemporary practice, which together broadly reflect the typical syllabus content for undergraduate, postgraduate, and post-experience introductory courses in public relations. The topics covered in both sections are complemented by mini cases, which showcase academic and professional insights into practice. Offering a concise and approachable alternative to the mainstream, more heavyweight textbooks available, this book provides a comprehensive introduction to public relations theory and practice.
Author: Danny Moss
Publisher: Taylor & Francis
ISBN: 1040224547
Category : Business & Economics
Languages : en
Pages : 157
Get Book Here
Book Description
Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public relations essentially comprises, how it has come into existence, what contexts public relations works within, what tools and techniques professionals can deploy, and how professionals assess and justify the outcomes of their work. Divided into two parts – Concepts and Theories, and Applications and Specialisms – the book covers the fundamental theories and concepts and their application in contemporary practice, which together broadly reflect the typical syllabus content for undergraduate, postgraduate, and post-experience introductory courses in public relations. The topics covered in both sections are complemented by mini cases, which showcase academic and professional insights into practice. Offering a concise and approachable alternative to the mainstream, more heavyweight textbooks available, this book provides a comprehensive introduction to public relations theory and practice.
Author:
Publisher:
ISBN: 9780367653408
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Author: American Management Association
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 1466
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Book Description
Author: American Management Association
Publisher:
ISBN:
Category : Management
Languages : en
Pages : 274
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Book Description
Author: Jacquie L'Etang
Publisher: Routledge
ISBN: 1136764755
Category : Business & Economics
Languages : en
Pages : 509
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Book Description
This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locatio
Author: International Association of Governmental Labor Officials
Publisher:
ISBN:
Category : Factory inspection
Languages : en
Pages : 1856
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Book Description
The first includes also proceedings of the 28th annual convention of the International Association of Factory Inspectors and the 30th annual convention of the International Association of Labor Commissioners. These two associations united at this convention to form the Association of Governmental Labor Officals of the United States and Canada.
Author:
Publisher:
ISBN:
Category : Environmental health
Languages : en
Pages : 400
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 268
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Book Description
Author: Michael Levine
Publisher: John Wiley & Sons
ISBN: 9780471263661
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
Table of contents
Author: Carolyn Mae Kim
Publisher: Routledge
ISBN: 1351374494
Category : Language Arts & Disciplines
Languages : en
Pages : 304
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Book Description
The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of public relations into specific sectors of practice. Based on competencies identified by organizations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The second part of the text focuses on these unique requirements for undergraduate and graduate students focused on entering sectors such as entertainment public relations, nonprofit public relations, or investor relations. The book also features online resources for instructors: Sample course syllabus Discussion questions Suggested midterm and final project Public Relations offers students competency- and practice-focused content from top PR experts and incorporates interviews from professionals in the field to show students how to apply competencies in specific practice sectors.
