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Author: Richard W. Lewis
Publisher: Journey Editions (VT)
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 294
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Book Description
A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.
Author: Richard W. Lewis
Publisher: Journey Editions (VT)
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 294
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Book Description
A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.
Author: Richard W. Lewis
Publisher: PeriplusEdition
ISBN:
Category : Art
Languages : en
Pages : 280
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Book Description
CD-ROM contains: Videos of Absolut ads in Windows media, Quicktime, and Macromedia Flash formats.
Author: Carl Hamilton
Publisher: Texere Publishing
ISBN: 9781587991370
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This book is the “official story” of how Absolut Vodka came to be. Carl Hamilton found that publishing this book in Swedish would cost him his job at a prestigious economics institute. When he published an expanded version of a research project based on a research project commissioned by the liquor company, Vin and Spirit, he lost his job at the Stockholm School of Economics. His book credits Absolut’s huge popularity to the “little guys” rather than to the suits at large ad agencies. This book is the Liar’s Poker of marketing, revealing the sordid stories behind the official one.
Author: Mark W. Rectanus
Publisher: U of Minnesota Press
ISBN: 9780816638529
Category : Art
Languages : en
Pages : 316
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Book Description
Why is the linkage between cultural capital and economic capital growing so fast? What is favorable or not of corporate penetration and influence in the world of art? Is art just another venue of marketing? Survey and nuanced critique of this development. Sponsoring events, museums and lifestyles.
Author: Carl Hamilton
Publisher: W. W. Norton
ISBN:
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
This is the inside, untold story of one of the most successful, memorable advertising campaigns ever.
Author: Pierre Xiao Lu
Publisher: Routledge
ISBN: 0429873964
Category : Business & Economics
Languages : en
Pages : 251
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Book Description
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application of theories and models and illustrates specific issues through case studies drawn from international markets such as China and France. The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how they have benefited from the international market over time. From the international brand management perspective, this book is a useful reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how products may change the rules of the game.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 114
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Book Description
The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.
Author: Katherine Toland Frith
Publisher: Peter Lang
ISBN: 9781433103858
Category : Advertising
Languages : en
Pages : 282
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Book Description
Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.
Author: Lev Well
Publisher: CreateSpace
ISBN: 9781515367994
Category :
Languages : en
Pages : 230
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Book Description
The Swedish vodka Absolut is the third largest brand of alcoholic spirits in the world after Bacardi and Smirnoff, and is sold all over the world. It has one of the largest numbers of flavored vodkas in the world. So there is a great variety of mouthwatering cocktails on the basis of Absolut. This book will provide you with 404 recipes using Absolut, including exact instructions for preparing the cocktails.
Author: Stephen Schneider
Publisher: Indiana University Press
ISBN: 025304975X
Category : Cooking
Languages : en
Pages : 432
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Book Description
Over the past decade, the popularity of cocktails has returned with gusto. Amateur and professional mixologists alike have set about recovering not just the craft of the cocktail, but also its history, philosophy, and culture. The Shaken and the Stirred features essays written by distillers, bartenders and amateur mixologists, as well as scholars, all examining the so-called 'Cocktail Revival' and cocktail culture. Why has the cocktail returned with such force? Why has the cocktail always acted as a cultural indicator of class, race, sexuality and politics in both the real and the fictional world? Why has the cocktail revival produced a host of professional organizations, blogs, and conferences devoted to examining and reviving both the drinks and habits of these earlier cultures?
