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Author: Linda J. Popky
Publisher: Routledge
ISBN: 1351861417
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage(TM), an approach to help cut through the clutter, stand out, and effectively build business. Marketing Above the Noise takes a contrarian approach by not focusing on social media, digital marketing, or other new tactics, and instead helping organizations understand: * The critical upfront work needed to really understand customers, markets and unmet needs * The value of consistent, focused messaging * Why empowering employees to effectively represent the brand is so critical * How to thrive in an age of user-generated content and customer driven marketing * Why it's key not to confuse selling with installing The book introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Leverage Factors that can help an organization focus on key aspects of their marketing function that will provide the most significant return on their marketing investment. Today's businesses need to stop trying to keep pace with the latest and greatest marketing tactics and instead focus on developing those long term strategies that build customer loyalty and convince prospects to buy. Yes, businesses need to be aware of and integrate new media and new approaches, but they need to do it in a way that makes sense for the business. They need to maintain a clear focus above the din of the roaring crowd--above the marketing fray. Most organizations don't have the luxury of being able to start from a clean slate to develop new marketing strategies. They have existing customers, existing channels and relationships, existing ways of doing business. With limited resources, they're not able to integrate every new tactic as it appears and they're not sure how to prioritize all of these options. What's needed is a timeless framework--a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It's time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business--not just once, but time and time again.
Author: Linda J. Popky
Publisher: Routledge
ISBN: 1351861417
Category : Business & Economics
Languages : en
Pages : 248
Get Book Here
Book Description
Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage(TM), an approach to help cut through the clutter, stand out, and effectively build business. Marketing Above the Noise takes a contrarian approach by not focusing on social media, digital marketing, or other new tactics, and instead helping organizations understand: * The critical upfront work needed to really understand customers, markets and unmet needs * The value of consistent, focused messaging * Why empowering employees to effectively represent the brand is so critical * How to thrive in an age of user-generated content and customer driven marketing * Why it's key not to confuse selling with installing The book introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Leverage Factors that can help an organization focus on key aspects of their marketing function that will provide the most significant return on their marketing investment. Today's businesses need to stop trying to keep pace with the latest and greatest marketing tactics and instead focus on developing those long term strategies that build customer loyalty and convince prospects to buy. Yes, businesses need to be aware of and integrate new media and new approaches, but they need to do it in a way that makes sense for the business. They need to maintain a clear focus above the din of the roaring crowd--above the marketing fray. Most organizations don't have the luxury of being able to start from a clean slate to develop new marketing strategies. They have existing customers, existing channels and relationships, existing ways of doing business. With limited resources, they're not able to integrate every new tactic as it appears and they're not sure how to prioritize all of these options. What's needed is a timeless framework--a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It's time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business--not just once, but time and time again.
Author: Ryan Ries
Publisher: FaithWords
ISBN: 1546017437
Category : Religion
Languages : en
Pages : 224
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Book Description
It doesn't matter who you are or what you've done—God wants a relationship with you. Social media, television, video games, drugs, pornography – there is so much noise distracting us from what is important in life that it is nearly impossible to hear God’s truth that He will take you as you are. When we finally kill the noise of the world, we’ll discover in the silence a loving Savior who is waiting to forgive us and offer us a purpose for our lives. Ryan Ries is living proof of this truth. Growing up in Los Angeles as the son of a mega-church pastor but surrounded by the music, skate, and snowboard industries, Ryan felt a tug-of-war between the church and the world. It was in the skate and music culture that he found his passion and his identity. As a result, he walked away from God and dove head first into the world, losing his way in alcohol, drugs, and sex, which led to anxiety, brokenness, and emptiness. Kill the Noise tells Ryan’s story about finding God in the messiness of life, and lets you know how you too can find peace, joy, and purpose in Jesus Christ. This book will be a tool to help you kill the noise of the world so you can hear God’s voice telling you that He loves you and that you belong to Him.
Author: Lewis C. Lin
Publisher:
ISBN: 9780615978420
Category : Employment interviewing
Languages : en
Pages : 218
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Book Description
In "Rise Above the Noise," the author gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal: Answers to marketing interview questions Frameworks on how to tackle marketing case questions Biggest mistakes marketing candidates make at the interview Understand what interviewers are looking for, why they're looking for it, and how to deliver it Questions and answers covered in the book include: What promotional strategies would you use for a Honey Nut Cheerios campaign? Develop a social good campaign for Teavana. Should Hidden Valley increase the price of its ranch dressing? Kit Kat sales declined year-over-year. Why is that, and what would you do to address it? Tell me about a terrible product that's marketed well. "And more..."
Author: Julian Barnes
Publisher: Vintage
ISBN: 110194725X
Category : Fiction
Languages : en
Pages : 170
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Book Description
From the bestselling, Booker Prize-winning author of The Sense of an Ending comes an extraordinary fictional portrait of the relentlessly fascinating Russian musician and composer Dmitri Shostakovich and a stunning meditation on the meaning of art and its place in society. • “Brilliant…. As elegantly constructed as a concerto.” —NPR 1936: Dmitri Shostakovich, just thirty years old, reckons with the first of three conversations with power that will irrevocably shape his life. Stalin, hitherto a distant figure, has suddenly denounced the young composer’s latest opera. Certain he will be exiled to Siberia (or, more likely, shot dead on the spot), Shostakovich reflects on his predicament, his personal history, his parents, his daughter—all of those hanging in the balance of his fate. And though a stroke of luck prevents him from becoming yet another casualty of the Great Terror, he will twice more be swept up by the forces of despotism: coerced into praising the Soviet state at a cultural conference in New York in 1948, and finally bullied into joining the Party in 1960. All the while, he is compelled to constantly weigh the specter of power against the integrity of his music.
Author:
Publisher:
ISBN:
Category : Administrative law
Languages : en
Pages : 1128
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Book Description
Special edition of the Federal Register, containing a codification of documents of general applicability and future effect ... with ancillaries.
Author: Jason Houser
Publisher: Zondervan
ISBN: 0310518326
Category : Religion
Languages : en
Pages : 159
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Book Description
In the Great Commission, Jesus commanded his followers to go into the world and make disciples, teaching them to obey all that Jesus had said. But the very first “great commission” was really given much earlier—to parents. In Deuteronomy 6, God calls parents to the task of discipleship in raising their children. Discipleship is the greatest test for the Christian family today. In today’s busy world, many parents feel overwhelmed and aren’t sure what to do—or even where to begin. In Dedicated, Jason Houser is joined by Bobby Harrington and his son Chad, as they unpack the simple, practical, and essential practices of spiritually parenting and discipling children in the home. An inspirational training manual to equip parents, Dedicated will empower parents to pass along their faith to the next generation.
Author: Bill Gray
Publisher: Hallmark Gift Books
ISBN: 9781595306951
Category :
Languages : en
Pages :
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Book Description
Author: Nate Silver
Publisher: Penguin
ISBN: 0143125087
Category : Political Science
Languages : en
Pages : 577
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Book Description
"One of the more momentous books of the decade." —The New York Times Book Review Nate Silver built an innovative system for predicting baseball performance, predicted the 2008 election within a hair’s breadth, and became a national sensation as a blogger—all by the time he was thirty. He solidified his standing as the nation's foremost political forecaster with his near perfect prediction of the 2012 election. Silver is the founder and editor in chief of the website FiveThirtyEight. Drawing on his own groundbreaking work, Silver examines the world of prediction, investigating how we can distinguish a true signal from a universe of noisy data. Most predictions fail, often at great cost to society, because most of us have a poor understanding of probability and uncertainty. Both experts and laypeople mistake more confident predictions for more accurate ones. But overconfidence is often the reason for failure. If our appreciation of uncertainty improves, our predictions can get better too. This is the “prediction paradox”: The more humility we have about our ability to make predictions, the more successful we can be in planning for the future. In keeping with his own aim to seek truth from data, Silver visits the most successful forecasters in a range of areas, from hurricanes to baseball to global pandemics, from the poker table to the stock market, from Capitol Hill to the NBA. He explains and evaluates how these forecasters think and what bonds they share. What lies behind their success? Are they good—or just lucky? What patterns have they unraveled? And are their forecasts really right? He explores unanticipated commonalities and exposes unexpected juxtapositions. And sometimes, it is not so much how good a prediction is in an absolute sense that matters but how good it is relative to the competition. In other cases, prediction is still a very rudimentary—and dangerous—science. Silver observes that the most accurate forecasters tend to have a superior command of probability, and they tend to be both humble and hardworking. They distinguish the predictable from the unpredictable, and they notice a thousand little details that lead them closer to the truth. Because of their appreciation of probability, they can distinguish the signal from the noise. With everything from the health of the global economy to our ability to fight terrorism dependent on the quality of our predictions, Nate Silver’s insights are an essential read.
Author:
Publisher:
ISBN:
Category : Administrative law
Languages : en
Pages : 796
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Book Description
The Code of Federal Regulations is the codification of the general and permanent rules published in the Federal Register by the executive departments and agencies of the Federal Government.
Author: D.N. Jarrett
Publisher: Routledge
ISBN: 1351950800
Category : Business & Economics
Languages : en
Pages : 595
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Book Description
Cockpit Engineering provides an understandable introduction to cockpit systems and a reference to current concepts and research. The emphasis throughout is on the cockpit as a totality, and the book is accordingly comprehensive. The first chapter is an overview of how the modern cockpit has evolved to protect the crew and enable them to do their job. The importance of psychological and physiological factors is made clear in the following two chapters that summarise the expectable abilities of aircrew and the hazards of the airborne environment. The fourth chapter describes the stages employed in the design of a modern crewstation and the complications that have been induced by automated avionic systems. The subsequent chapters review the component systems and the technologies that are utilized. Descriptions of equipment for external vision - primarily the windscreen, canopy and night-vision systems - are followed by pneumatic, inertial and electro-mechanical instruments and the considerations entailed in laying out a suite of displays and arranging night-lighting. Separate chapters cover display technology, head-up displays, helmet-mounted displays, controls (including novel controls that respond directly to speech and the activity of the head, eye and brain), auditory displays, emergency escape, and the complex layers of clothing and headgear. The last chapter gives the author's speculative views on ideas and research that could profoundly alter the form of the crewstation and the role of the crew. Although the focus of the book is on combat aircraft, which present the greatest engineering and ergonomic challenges, Cockpit Engineering is written for professional engineers and scientists involved in aerospace research, manufacture and procurement; and for aircrew, both civil and military - particularly during training. It will also be of great interest to university students specialising in aerospace, mechanical and electronic engineering, and to professional engineers and scientists in the marine, automotive and related industries.
