ABC's of Library Promotion PDF Download
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Author: Steve Sherman
Publisher: Scarecrow Press
ISBN: 9780810825697
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
Designed for libraries of all kinds and all sizes, Sherman's techniques and principles are practical, accessible, tested, and effective.
Author: Steve Sherman
Publisher: Scarecrow Press
ISBN: 9780810825697
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
Designed for libraries of all kinds and all sizes, Sherman's techniques and principles are practical, accessible, tested, and effective.
Author: Stephanie Espinoza Villamor
Publisher: Bloomsbury Publishing USA
ISBN: 1440872236
Category : Business & Economics
Languages : en
Pages : 159
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Book Description
This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.
Author: Susan Webreck Alman
Publisher: Libraries Unlimited
ISBN: 9789798216060
Category : Libraries
Languages : en
Pages : 0
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Book Description
Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community.
Author: Stephanie Espinoza Villamor
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.
Author: Cosette N. Kies
Publisher: Scarecrow Press
ISBN: 9780810846562
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
Author: Susan Webreck Alman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Crash Course in Marketing gives the librarian with little formal training, a member of the friends of the library who would like to help with marketing, or someone who has had little experience with marketing to gain skills needed to build a marketing plan for their library. Examples from libraries are used to illustrate the marketing elements described. Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for the librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events. Appendixes include Useful Resources for the Librarian. Created for those with little formal LIS training who are working in small, rural libraries, this entry in the Crash Course series will also be useful for librarians who are new to this area of service or need to brush up on their skills. The reader will find easy-to-follow instructions with examples to illustrate the implementation of various methods.
Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1040
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Book Description
Author: S. P. Agrawal
Publisher: Concept Publishing Company
ISBN: 9788170224174
Category : Language Arts & Disciplines
Languages : en
Pages : 490
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Book Description
Author: M. Sandra Wood
Publisher: Routledge
ISBN: 1136614370
Category : Language Arts & Disciplines
Languages : en
Pages : 502
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Book Description
Get the foundational knowledge about health sciences librarianship. The general term “health sciences libraries” covers a wide range of areas beyond medical libraries, such as biomedical, nursing, allied health, pharmacy, and others. Introduction to Health Sciences Librarianship provides a sound foundation to all aspects of these types of libraries to students and librarians new to the field. This helpful guide provides a helpful overview of the health care environment, technical services, public services, management issues, academic health sciences, hospital libraries, health informatics, evidence-based practice, and more. This text provides crucial information every beginning and practicing health sciences librarian needs—all in one volume. Introduction to Health Sciences Librarianship presents some of the most respected librarians and educators in the field, each discussing important aspects of librarianship, including technical services, public services, administration, special services, and special collections. This comprehensive volume provides all types of librarians with helpful general, practical, and theoretical knowledge about this profession. The book’s unique "A Day in the Life of . . . " feature describes typical days of health sciences librarians working in special areas such as reference or consumer health, and offers anyone new to the field a revealing look at what a regular workday is like. The text is packed with useful figures, screen captures, tables, and references. Topics discussed in Introduction to Health Sciences Librarianship include: overview of health sciences libraries health environment collection development of journals, books, and electronic resources organization of health information access services information services and information retrieval information literacy health informatics management of academic health sciences libraries management and issues in hospital libraries library space planning specialized services Introduction to Health Sciences Librarianship provides essential information for health sciences librarians, medical librarians, beginning and intermediate level health sciences/medical librarians, and any health sciences librarian wishing to review the field. This crucial volume belongs in every academic health sciences library, hospital library, specialized health library, biomedical library, and academic library.
Author: Rick B. Forsman
Publisher: Scarecrow Press
ISBN: 9780810838963
Category : Health & Fitness
Languages : en
Pages : 246
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Book Description
Managing a medical library in a climate of rapidly changing technology requires the astute manager to anticipate and then manage change. Written by medical library professionals carefully selected for their specific knowledge and experience, these essays cover fiscal management, human resources, marketing library services, technology, facilities, and strategic planning. Appendixes offer a list of skills recommended for the career health sciences professional and an annotated bibliography on space planning.
