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Author:
Publisher:
ISBN:
Category : Linotype
Languages : en
Pages : 320
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Book Description
Author: David Rault
Publisher: SelfMadeHero
ISBN: 9781910593714
Category : Comics & Graphic Novels
Languages : en
Pages : 0
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Book Description
For the first time, the history of typography is told in comic strip form Typography confronts us everywhere: in books and newspapers, on road signs, in product packaging, and on political leaflets. It is ubiquitous to the point of mundanity. But while the typeface might be secondary to the message, it remains crucial to the way we respond. Fonts spark emotions; they evoke eras and ideologies. Some, like Edward Johnson's for the London Underground, have become iconic. Others, like Comic Sans, are loathed. Each one has its own place in history. The ABC of Typography traces 3,500 years of type from Sumerian pictographs through Roman calligraphy to Gutenberg, the Bauhaus, and beyond. Brimming with insight and anecdote, this witty and well-informed graphic guide explores the historical, technological, and cultural shifts that have defined the look of the words we read.
Author: Alfred James Bastien
Publisher:
ISBN:
Category : Alphabets
Languages : en
Pages : 400
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Book Description
Author:
Publisher:
ISBN:
Category : Linotype
Languages : en
Pages : 320
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Book Description
Author: Andy Ellison
Publisher: Laurence King Publishing
ISBN: 9781856694728
Category : Design
Languages : en
Pages : 200
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Book Description
This step-by-step guide to digital typographic design covers font history, terminology, manipulation, and getting the most out of industry-standard software, as well as looking at the relationship between the art and science of typographic design.
Author: Albers, Michael J.
Publisher: IGI Global
ISBN: 1466601531
Category : Computers
Languages : en
Pages : 549
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Book Description
"This book works to provide practical knowledge based on a sound theoretical foundation for allowing people to engage in a meaningful dialogue as they make decisions with respect to designing that communication"--Provided by publisher.
Author: Jason Mills
Publisher:
ISBN: 1610592557
Category :
Languages : en
Pages : 200
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Book Description
Webworks typography / written by Jason Mills ; design, Interactivist designs / Daniel Donnelly -- Gloucester, Mass. : Rockport, C1999 192 p. : col. ill. ; 28 cm.
Author: Alex W. White
Publisher: Simon and Schuster
ISBN: 162153491X
Category : Design
Languages : en
Pages : 226
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Book Description
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Victoria Squire
Publisher: Laurence King Publishing
ISBN: 9781856694742
Category : Design
Languages : en
Pages : 180
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Book Description
Typography is no longer the specialist domain of the typesetter: these days anyone who uses a computer has access to a wide range of typefaces and effects. This book offers an introduction to the basics of typography, including choosing which typeface to use; adjusting letter-, line-, and word-spacing for improved legibility; understanding kerning and leading; and mastering typographic details, such as italics, punctuation, and line endings. The book is illustrated throughout with practical examples demonstrating good and bad solutions. There are tips for specific design tasks, such as letters, charts, tables, and design for the screen, and a glossary explaining typographic terms.
Author: Apostolos Syropoulos
Publisher: Springer Science & Business Media
ISBN: 038722436X
Category : Computers
Languages : en
Pages : 527
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Book Description
Using clear and concise language this book introduces new users to the use of the TeX system, in particular document preparation using LaTeX. It avoids the pitfalls of having to search through several advanced books on the subject, by collecting together the more frequently required tools and presenting these in a single accessible volume. It also describes the recent developments in multilingual typesetting using TeX that now make it straightforward for users to prepare documents in their own language and alphabet, giving the book a global readership. Topics include: multi-lingual uses of LaTeX; discussion of hardware implementations; use and misuse of particular LaTeX commands; and many others.
Author: Richard Hunt
Publisher: Bloomsbury Publishing
ISBN: 1350055921
Category : Design
Languages : en
Pages : 257
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Book Description
Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level. Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today. From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer.
