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Author: Khalid Saleh
Publisher: "O'Reilly Media, Inc."
ISBN: 1449397697
Category : Computers
Languages : en
Pages : 273
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Book Description
How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)
Author: Khalid Saleh
Publisher: "O'Reilly Media, Inc."
ISBN: 1449397697
Category : Computers
Languages : en
Pages : 273
Get Book Here
Book Description
How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)
Author: Great Britain
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 628
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Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 402
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Author: Gary Miner
Publisher: Academic Press
ISBN: 012386979X
Category : Computers
Languages : en
Pages : 1096
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Book Description
"The world contains an unimaginably vast amount of digital information which is getting ever vaster ever more rapidly. This makes it possible to do many things that previously could not be done: spot business trends, prevent diseases, combat crime and so on. Managed well, the textual data can be used to unlock new sources of economic value, provide fresh insights into science and hold governments to account. As the Internet expands and our natural capacity to process the unstructured text that it contains diminishes, the value of text mining for information retrieval and search will increase dramatically. This comprehensive professional reference brings together all the information, tools and methods a professional will need to efficiently use text mining applications and statistical analysis. The Handbook of Practical Text Mining and Statistical Analysis for Non-structured Text Data Applications presents a comprehensive how- to reference that shows the user how to conduct text mining and statistically analyze results. In addition to providing an in-depth examination of core text mining and link detection tools, methods and operations, the book examines advanced preprocessing techniques, knowledge representation considerations, and visualization approaches. Finally, the book explores current real-world, mission-critical applications of text mining and link detection using real world example tutorials in such varied fields as corporate, finance, business intelligence, genomics research, and counterterrorism activities"--
Author: Editors of the American Heritage Dictionaries
Publisher: Houghton Mifflin Harcourt
ISBN: 9780618036080
Category : Business & Economics
Languages : en
Pages : 506
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Book Description
Provides information on career development, the online office, document creation, telecommunications, business English, business law, information management, and other topics.
Author: Neil Faulkner
Publisher: Yale University Press
ISBN: 0300159072
Category : History
Languages : en
Pages : 290
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Book Description
A guide to the ancient Olympics features a program of events, transportation options as provided by passenger ferry and ox cart, accommodations, and dining options, all as they would have appeared in 338 BC in the spectacle's early days.
Author: Brien Foerster
Publisher: Lulu.com
ISBN: 1300461977
Category : Travel
Languages : en
Pages : 106
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Book Description
Among the least understood of ancient megalithic sites in South America is Tiwanaku, located about 12,500 feet in elevation near Lake Titicaca, Bolivia. And even less is known about Puma Punku, which is in fact part of the Tiwanaku complex, and displays levels of stone shaping craftsmanship that can barely be recreated today. Who built these amazing places, when, and why? Brien was featured in an hour long special on Ancient Aliens TV, season 4 discussing both places...or are they one and the same?
Author: Miltiadis D. Lytras
Publisher: Springer
ISBN: 3642047548
Category : Computers
Languages : en
Pages : 632
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Book Description
It is a great pleasure to share with you the Springer LNCS proceedings of the Second World Summit on the Knowledge Society, WSKS 2009, organized by the Open - search Society, Ngo, http://www.open-knowledge-society.org, and held in Samaria Hotel, in the beautiful city of Chania in Crete, Greece, September 16–18, 2009. The 2nd World Summit on the Knowledge Society (WSKS 2009) was an inter- tional scientific event devoted to promoting dialogue on the main aspects of the knowledge society towards a better world for all. The multidimensional economic and social crisis of the last couple of years has brought to the fore the need to discuss in depth new policies and strategies for a human centric developmental processes in the global context. This annual summit brings together key stakeholders involved in the worldwide development of the knowledge society, from academia, industry, and government, including policy makers and active citizens, to look at the impact and prospects of - formation technology, and the knowledge-based era it is creating, on key facets of l- ing, working, learning, innovating, and collaborating in today’s hyper-complex world. The summit provides a distinct, unique forum for cross-disciplinary fertilization of research, favoring the dissemination of research on new scientific ideas relevant to - ternational research agendas such as the EU (FP7), OECD, or UNESCO. We focus on the key aspects of a new sustainable deal for a bold response to the multidimensional crisis of our times.
Author: Nicolae Sfetcu
Publisher: Lulu.com
ISBN: 1312860243
Category :
Languages : en
Pages : 157
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Author:
Publisher:
ISBN:
Category : Crime
Languages : en
Pages : 670
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