Author: Robert Longyear
Publisher: CRC Press
ISBN: 1000417298
Category : Business & Economics
Languages : en
Pages : 151
Book Description
The Covid-19 pandemic prompted healthcare systems around the globe to quickly explore and subsequently adopt digital health technologies and virtual care models that had been slowly growing in mainstream acceptance throughout the decade prior. In particular, telemedicine use skyrocketed as healthcare organizations and governments needed to provide access to infection risk-free health services. Telemedicine has been around in its current form for nearly two decades but grew significantly in utilization after the rapid acceleration of internet and smartphone adoption in the 2010s, and again in 2020 due to Covid-19. Beyond traditional audio-visual telemedicine modalities, newer, more advanced models of tech-enabled clinical services have begun to gain popularity. Fueled by ubiquitous modern telecommunication technologies (e.g., the Smartphone), a growing dissatisfaction with healthcare services among patients, and increasing chronic disease epidemics in developed countries, models like remote patient monitoring (RPM) and other hybrid virtual care models have entered the clinical toolbox. RPM-based care models can fill the gaps of transactional telemedicine in order to deliver longitudinal care appropriate for patients with chronic conditions. Despite the apparent recent acceleration of interest in and adoption of RPM-based virtual care models, substantial research exists on RPM covering patient reported outcomes, clinical effectiveness, and economic factors. In A Virtual Care Blueprint: How Digital Health Technologies Can Improve Health Outcomes, Patient Experience, and Cost-Effectiveness, Robert L. Longyear III explores the science, frontline clinical perspectives, and potential impact of RPM-based virtual care programs. Seeking to provide evidence-based information on RPM and virtual care in a market flooded with marketing materials, Longyear provides healthcare leaders, clinicians, and policymakers a clear outline of these increasingly important care models for a modern healthcare delivery system.
A Virtual Care Blueprint
Author: Robert Longyear
Publisher: CRC Press
ISBN: 1000417298
Category : Business & Economics
Languages : en
Pages : 151
Book Description
The Covid-19 pandemic prompted healthcare systems around the globe to quickly explore and subsequently adopt digital health technologies and virtual care models that had been slowly growing in mainstream acceptance throughout the decade prior. In particular, telemedicine use skyrocketed as healthcare organizations and governments needed to provide access to infection risk-free health services. Telemedicine has been around in its current form for nearly two decades but grew significantly in utilization after the rapid acceleration of internet and smartphone adoption in the 2010s, and again in 2020 due to Covid-19. Beyond traditional audio-visual telemedicine modalities, newer, more advanced models of tech-enabled clinical services have begun to gain popularity. Fueled by ubiquitous modern telecommunication technologies (e.g., the Smartphone), a growing dissatisfaction with healthcare services among patients, and increasing chronic disease epidemics in developed countries, models like remote patient monitoring (RPM) and other hybrid virtual care models have entered the clinical toolbox. RPM-based care models can fill the gaps of transactional telemedicine in order to deliver longitudinal care appropriate for patients with chronic conditions. Despite the apparent recent acceleration of interest in and adoption of RPM-based virtual care models, substantial research exists on RPM covering patient reported outcomes, clinical effectiveness, and economic factors. In A Virtual Care Blueprint: How Digital Health Technologies Can Improve Health Outcomes, Patient Experience, and Cost-Effectiveness, Robert L. Longyear III explores the science, frontline clinical perspectives, and potential impact of RPM-based virtual care programs. Seeking to provide evidence-based information on RPM and virtual care in a market flooded with marketing materials, Longyear provides healthcare leaders, clinicians, and policymakers a clear outline of these increasingly important care models for a modern healthcare delivery system.
Publisher: CRC Press
ISBN: 1000417298
Category : Business & Economics
Languages : en
Pages : 151
Book Description
The Covid-19 pandemic prompted healthcare systems around the globe to quickly explore and subsequently adopt digital health technologies and virtual care models that had been slowly growing in mainstream acceptance throughout the decade prior. In particular, telemedicine use skyrocketed as healthcare organizations and governments needed to provide access to infection risk-free health services. Telemedicine has been around in its current form for nearly two decades but grew significantly in utilization after the rapid acceleration of internet and smartphone adoption in the 2010s, and again in 2020 due to Covid-19. Beyond traditional audio-visual telemedicine modalities, newer, more advanced models of tech-enabled clinical services have begun to gain popularity. Fueled by ubiquitous modern telecommunication technologies (e.g., the Smartphone), a growing dissatisfaction with healthcare services among patients, and increasing chronic disease epidemics in developed countries, models like remote patient monitoring (RPM) and other hybrid virtual care models have entered the clinical toolbox. RPM-based care models can fill the gaps of transactional telemedicine in order to deliver longitudinal care appropriate for patients with chronic conditions. Despite the apparent recent acceleration of interest in and adoption of RPM-based virtual care models, substantial research exists on RPM covering patient reported outcomes, clinical effectiveness, and economic factors. In A Virtual Care Blueprint: How Digital Health Technologies Can Improve Health Outcomes, Patient Experience, and Cost-Effectiveness, Robert L. Longyear III explores the science, frontline clinical perspectives, and potential impact of RPM-based virtual care programs. Seeking to provide evidence-based information on RPM and virtual care in a market flooded with marketing materials, Longyear provides healthcare leaders, clinicians, and policymakers a clear outline of these increasingly important care models for a modern healthcare delivery system.
Healthcare Digital Transformation
Author: Edward W. Marx
Publisher: CRC Press
ISBN: 1000097757
Category : Medical
Languages : en
Pages : 138
Book Description
This book is a reference guide for healthcare executives and technology providers involved in the ongoing digital transformation of the healthcare sector. The book focuses specifically on the challenges and opportunities for health systems in their journey toward a digital future. It draws from proprietary research and public information, along with interviews with over one hundred and fifty executives in leading health systems such as Cleveland Clinic, Partners, Mayo, Kaiser, and Intermountain as well as numerous technology and retail providers. The authors explore the important role of technology and that of EHR systems, digital health innovators, and big tech firms in the ongoing digital transformation of healthcare. Importantly, the book draws on the accelerated learnings of the healthcare sector during the COVID-19 pandemic in their digital transformation efforts to adopt telehealth and virtual care models. Features of this book: Provides an understanding of the current state of digital transformation and the factors influencing the ongoing transformation of the healthcare sector. Includes interviews with executives from leading health systems. Describes the important role of emerging technologies; EHR systems, digital health innovators, and more. Includes case studies from innovative health organizations. Provides a set of templates and frameworks for developing and implementing a digital roadmap. Based on best practices from real-life examples, the book is a guidebook that provides a set of templates and frameworks for digital transformation practitioners in healthcare.
Publisher: CRC Press
ISBN: 1000097757
Category : Medical
Languages : en
Pages : 138
Book Description
This book is a reference guide for healthcare executives and technology providers involved in the ongoing digital transformation of the healthcare sector. The book focuses specifically on the challenges and opportunities for health systems in their journey toward a digital future. It draws from proprietary research and public information, along with interviews with over one hundred and fifty executives in leading health systems such as Cleveland Clinic, Partners, Mayo, Kaiser, and Intermountain as well as numerous technology and retail providers. The authors explore the important role of technology and that of EHR systems, digital health innovators, and big tech firms in the ongoing digital transformation of healthcare. Importantly, the book draws on the accelerated learnings of the healthcare sector during the COVID-19 pandemic in their digital transformation efforts to adopt telehealth and virtual care models. Features of this book: Provides an understanding of the current state of digital transformation and the factors influencing the ongoing transformation of the healthcare sector. Includes interviews with executives from leading health systems. Describes the important role of emerging technologies; EHR systems, digital health innovators, and more. Includes case studies from innovative health organizations. Provides a set of templates and frameworks for developing and implementing a digital roadmap. Based on best practices from real-life examples, the book is a guidebook that provides a set of templates and frameworks for digital transformation practitioners in healthcare.
E-Health, Telehealth, and Telemedicine
Author: Marlene Maheu
Publisher: John Wiley & Sons
ISBN: 9780787959036
Category : Medical
Languages : en
Pages : 400
Book Description
E-Health, Telehealth, and Telemedicine is a hands-on resource that shows how communication technologies can be designed, implemented, and managed to help health care professionals expand and transform their organizations. Step by step the authors reveal how to introduce innovative communication tools to a wide range of health care settings. This indispensable book contains a wealth of information, suggestions, and advice about program development, ethical, legal and regulatory issues, and and technical options.
Publisher: John Wiley & Sons
ISBN: 9780787959036
Category : Medical
Languages : en
Pages : 400
Book Description
E-Health, Telehealth, and Telemedicine is a hands-on resource that shows how communication technologies can be designed, implemented, and managed to help health care professionals expand and transform their organizations. Step by step the authors reveal how to introduce innovative communication tools to a wide range of health care settings. This indispensable book contains a wealth of information, suggestions, and advice about program development, ethical, legal and regulatory issues, and and technical options.
The Working Mom Blueprint
Author: Whitney Casares
Publisher:
ISBN: 9781610024860
Category : Family & Relationships
Languages : en
Pages : 275
Book Description
As a practicing pediatrician and mother of two young daughters, Dr. Whitney Casares understands balancing family and career first-hand. In The Working Mom Blueprint, she combines honest insights about her own challenges with professional expertise about children of working moms--they thrive!--to create a reassuring guide to navigating modern motherhood. Dr. Casares offers a practical plan that covers setting priorities, cultivating self-care, finding child care, establishing an equal parenting partnership, delegating whenever appropriate, and more.
Publisher:
ISBN: 9781610024860
Category : Family & Relationships
Languages : en
Pages : 275
Book Description
As a practicing pediatrician and mother of two young daughters, Dr. Whitney Casares understands balancing family and career first-hand. In The Working Mom Blueprint, she combines honest insights about her own challenges with professional expertise about children of working moms--they thrive!--to create a reassuring guide to navigating modern motherhood. Dr. Casares offers a practical plan that covers setting priorities, cultivating self-care, finding child care, establishing an equal parenting partnership, delegating whenever appropriate, and more.
Blueprint for Greening Affordable Housing
Author: Global Green USA
Publisher: Island Press
ISBN: 1597267465
Category : Architecture
Languages : en
Pages : 231
Book Description
Blueprint for Green Affordable Housing is a guide for housing developers, advocates, public agency staff, and the financial community that offers specific guidance on incorporating green building strategies into the design, construction, and operation of affordable housing developments. A completely revised and expanded second edition of the groundbreaking 1999 publication, this new book focuses on topics of specific relevance to affordable housing including: how green building adds value to affordable housing the integrated design process best practices in green design for affordable housing green operations and maintenance innovative funding and finance emerging programs, partnerships, and policies Edited by national green affordable housing expert Walker Wells and featuring a foreword by Matt Petersen, president and chief executive officer of Global Green USA, the book presents 12 case studies of model developments and projects, including rental, home ownership, special needs, senior, self-help, and co-housing from around the United States. Each case study describes the unique green features of the development, discusses how they were successfully incorporated, considers the project's financing and savings associated with the green measures, and outlines lessons learned. Blueprint for Green Affordable Housing is the first book of its kind to present information regarding green building that is specifically tailored to the affordable housing development community.
Publisher: Island Press
ISBN: 1597267465
Category : Architecture
Languages : en
Pages : 231
Book Description
Blueprint for Green Affordable Housing is a guide for housing developers, advocates, public agency staff, and the financial community that offers specific guidance on incorporating green building strategies into the design, construction, and operation of affordable housing developments. A completely revised and expanded second edition of the groundbreaking 1999 publication, this new book focuses on topics of specific relevance to affordable housing including: how green building adds value to affordable housing the integrated design process best practices in green design for affordable housing green operations and maintenance innovative funding and finance emerging programs, partnerships, and policies Edited by national green affordable housing expert Walker Wells and featuring a foreword by Matt Petersen, president and chief executive officer of Global Green USA, the book presents 12 case studies of model developments and projects, including rental, home ownership, special needs, senior, self-help, and co-housing from around the United States. Each case study describes the unique green features of the development, discusses how they were successfully incorporated, considers the project's financing and savings associated with the green measures, and outlines lessons learned. Blueprint for Green Affordable Housing is the first book of its kind to present information regarding green building that is specifically tailored to the affordable housing development community.
Telebehavioral Health
Author: Marlene Maheu
Publisher: Cognella Academic Publishing
ISBN: 9781793515247
Category :
Languages : en
Pages :
Book Description
Telebehavioral Health: Foundations in Theory and Practice for Graduate Learners provides readers with a comprehensive overview of telebehavioral health, including definitions and concepts, the benefits and barriers associated with practice, and an interprofessional framework for telebehavioral health competencies. It is the first book to address telehealth competencies for behavioral professionals worldwide. The competencies outlined help readers develop an engaged, ethical, and effective telebehavioral health practice. The book discusses and provides examples of the knowledge, skills, and attitudes involved in the seven telebehavioral health competency domains. The chapters include differentiated content for novice, proficient, and authority practitioners throughout, allowing readers to adjust their exposure, in terms of depth and breadth, to each topical area. The text provides an overview of the characteristics and practices unique to telebehavioral health treatment, guidance for competent evaluation and care, review of legal and regulatory issues related to the use of technology, valuable insight for telepractice development, and more. Designed to help practitioners thoughtfully consider the use of technology to support optimal therapeutic experiences for their patients, Telebehavioral Health is an ideal text for students within the discipline. It can also serve as a beneficial reference for novice and seasoned practitioners.
Publisher: Cognella Academic Publishing
ISBN: 9781793515247
Category :
Languages : en
Pages :
Book Description
Telebehavioral Health: Foundations in Theory and Practice for Graduate Learners provides readers with a comprehensive overview of telebehavioral health, including definitions and concepts, the benefits and barriers associated with practice, and an interprofessional framework for telebehavioral health competencies. It is the first book to address telehealth competencies for behavioral professionals worldwide. The competencies outlined help readers develop an engaged, ethical, and effective telebehavioral health practice. The book discusses and provides examples of the knowledge, skills, and attitudes involved in the seven telebehavioral health competency domains. The chapters include differentiated content for novice, proficient, and authority practitioners throughout, allowing readers to adjust their exposure, in terms of depth and breadth, to each topical area. The text provides an overview of the characteristics and practices unique to telebehavioral health treatment, guidance for competent evaluation and care, review of legal and regulatory issues related to the use of technology, valuable insight for telepractice development, and more. Designed to help practitioners thoughtfully consider the use of technology to support optimal therapeutic experiences for their patients, Telebehavioral Health is an ideal text for students within the discipline. It can also serve as a beneficial reference for novice and seasoned practitioners.
The Blueprint
Author: Douglas R. Conant
Publisher: John Wiley & Sons
ISBN: 1119560098
Category : Business & Economics
Languages : en
Pages : 368
Book Description
A Wall Street Journal and Publishers Weekly Bestseller Lift your leadership to new heights Doug Conant, Founder of ConantLeadership, former CEO of Campbell Soup Company, and former President of Nabisco Foods, shares transformational insights in his new book, The Blueprint. Conant is the only former Fortune 500 CEO who is a New York Times bestselling author, a top 50 Leadership Innovator, a Top 100 Leadership Speaker, and a Top 100 Most Influential Author in the World. Get Unstuck In 1984, Doug Conant was fired without warning and with barely an explanation. He felt hopeless and stuck but, surprisingly, this defeating turn of events turned out to be the best thing that ever happened to him. Doug began to consider what might be holding him back from realizing his potential, fulfilling his dreams, and making a bigger impact on the world around him. Embarking on a journey of self-reflection and discovery, he forged a path to revolutionize his leadership and transform his career trajectory. Ultimately, Doug was able to condense his remarkable leadership story into six practical steps. It wasn't until Doug worked through these six steps that he was able to lift his leadership to heights that ultimately brought him career success, joy, and fulfillment. Reach High - Envision Dig Deep - Reflect Lay the Groundwork - Study Design - Plan Build - Practice Reinforce - Improve In The Blueprint, part leadership manifesto, part practical manual, Doug teaches leaders how to work through the same six steps that he used to transform his journey. The six steps are manageable and incremental, designed to fit practically within the pace of busy modern life. Knowing how daunting the prospect of change can be, Doug arms readers with exercises and practices to realistically bring their foundation to life in every situation. Now, today’s leaders who feel stuck and overwhelmed finally have a blueprint for lifting their leadership to make meaningful change in their organizations and in the world.
Publisher: John Wiley & Sons
ISBN: 1119560098
Category : Business & Economics
Languages : en
Pages : 368
Book Description
A Wall Street Journal and Publishers Weekly Bestseller Lift your leadership to new heights Doug Conant, Founder of ConantLeadership, former CEO of Campbell Soup Company, and former President of Nabisco Foods, shares transformational insights in his new book, The Blueprint. Conant is the only former Fortune 500 CEO who is a New York Times bestselling author, a top 50 Leadership Innovator, a Top 100 Leadership Speaker, and a Top 100 Most Influential Author in the World. Get Unstuck In 1984, Doug Conant was fired without warning and with barely an explanation. He felt hopeless and stuck but, surprisingly, this defeating turn of events turned out to be the best thing that ever happened to him. Doug began to consider what might be holding him back from realizing his potential, fulfilling his dreams, and making a bigger impact on the world around him. Embarking on a journey of self-reflection and discovery, he forged a path to revolutionize his leadership and transform his career trajectory. Ultimately, Doug was able to condense his remarkable leadership story into six practical steps. It wasn't until Doug worked through these six steps that he was able to lift his leadership to heights that ultimately brought him career success, joy, and fulfillment. Reach High - Envision Dig Deep - Reflect Lay the Groundwork - Study Design - Plan Build - Practice Reinforce - Improve In The Blueprint, part leadership manifesto, part practical manual, Doug teaches leaders how to work through the same six steps that he used to transform his journey. The six steps are manageable and incremental, designed to fit practically within the pace of busy modern life. Knowing how daunting the prospect of change can be, Doug arms readers with exercises and practices to realistically bring their foundation to life in every situation. Now, today’s leaders who feel stuck and overwhelmed finally have a blueprint for lifting their leadership to make meaningful change in their organizations and in the world.
The Big Unlock
Author: Paddy Padmanabhan
Publisher: Archway Publishing
ISBN: 148085459X
Category : Medical
Languages : en
Pages : 192
Book Description
Along with a shift towards value-based care, a digital transformation is under way in health care. However, health care enterprises are having a hard time keeping up with advances in information technology. Organizations that could once spend months or years developing a strategy to deliver solutions now must implement changes on a near real-time basis. Complicating matters is the emergence of new data sources, new technology architectures and models, and new methods to analyze an avalanche of data. This book provides a framework for understanding the competitive landscape for digital health and advanced analytics solutions that are harnessing data to unlock insights. It reveals a set of key principles, or universal themes, for success in the digital health marketplace. Whether youre a health care information technology specialist, a digital health startup or technology firm with a strategic focus on health care, a venture capitalist, or just interested in the industry structure and the emerging technology landscape in health care, youll learn how to grow revenue and profits while creating a sustainable competitive advantage. Take a key step in navigating the exciting transformation of health care, and harness the power of data and analytics with The Big Unlock.
Publisher: Archway Publishing
ISBN: 148085459X
Category : Medical
Languages : en
Pages : 192
Book Description
Along with a shift towards value-based care, a digital transformation is under way in health care. However, health care enterprises are having a hard time keeping up with advances in information technology. Organizations that could once spend months or years developing a strategy to deliver solutions now must implement changes on a near real-time basis. Complicating matters is the emergence of new data sources, new technology architectures and models, and new methods to analyze an avalanche of data. This book provides a framework for understanding the competitive landscape for digital health and advanced analytics solutions that are harnessing data to unlock insights. It reveals a set of key principles, or universal themes, for success in the digital health marketplace. Whether youre a health care information technology specialist, a digital health startup or technology firm with a strategic focus on health care, a venture capitalist, or just interested in the industry structure and the emerging technology landscape in health care, youll learn how to grow revenue and profits while creating a sustainable competitive advantage. Take a key step in navigating the exciting transformation of health care, and harness the power of data and analytics with The Big Unlock.
Emerging Technologies for Nurses
Author: Whende M. Carroll, MSN, RN-BC
Publisher: Springer Publishing Company
ISBN: 0826146511
Category : Medical
Languages : en
Pages : 239
Book Description
Learn and innovate with the latest technologies in nursing and healthcare! The first text of its kind in nursing, this book provides up-to-date information on innovative, smart technologies that nurses can use in clinical and nonclinical settings to keep up with the changing face of healthcare. This compelling guide will provide you with information about exciting areas of technology that have great potential to improve patient care. Subjects include big data, artificial intelligence, virtual and augmented realities, connected technologies, and precision health. There is also discusson of the shift of healthcare delivery into the community, with an outlook on improving outcomes and enhancing practice. Each chapter focuses on developing competency in current and future real-world applications of emerging technologies. Early chapters describe how to utilize new tools, processes, models, and products to serve the quadruple aim of better managing populations, decreasing costs, and enhancing both the patient’s and the clinician’s experience. The culture of innovation coincides with the ever-changing politics of healthcare in later chapters, which then evolves into the entrepreneurial opportunities for nurses. This text is an essential introduction for all practicing nurses, nurse leaders, and nurses teaching health information technology or informatics courses. Key Features: Written by nurses for nurses The latest information on emerging health information technology and associated nursing implications Compelling cases show the dramatic effect of innovations on value-based care Learn how applying novel technologies can improve patient care Qualified instructors have access to supplementary materials, including PowerPoint slides and an Instructor’s Manual
Publisher: Springer Publishing Company
ISBN: 0826146511
Category : Medical
Languages : en
Pages : 239
Book Description
Learn and innovate with the latest technologies in nursing and healthcare! The first text of its kind in nursing, this book provides up-to-date information on innovative, smart technologies that nurses can use in clinical and nonclinical settings to keep up with the changing face of healthcare. This compelling guide will provide you with information about exciting areas of technology that have great potential to improve patient care. Subjects include big data, artificial intelligence, virtual and augmented realities, connected technologies, and precision health. There is also discusson of the shift of healthcare delivery into the community, with an outlook on improving outcomes and enhancing practice. Each chapter focuses on developing competency in current and future real-world applications of emerging technologies. Early chapters describe how to utilize new tools, processes, models, and products to serve the quadruple aim of better managing populations, decreasing costs, and enhancing both the patient’s and the clinician’s experience. The culture of innovation coincides with the ever-changing politics of healthcare in later chapters, which then evolves into the entrepreneurial opportunities for nurses. This text is an essential introduction for all practicing nurses, nurse leaders, and nurses teaching health information technology or informatics courses. Key Features: Written by nurses for nurses The latest information on emerging health information technology and associated nursing implications Compelling cases show the dramatic effect of innovations on value-based care Learn how applying novel technologies can improve patient care Qualified instructors have access to supplementary materials, including PowerPoint slides and an Instructor’s Manual
The Marketing Performance Blueprint
Author: Paul Roetzer
Publisher: John Wiley & Sons
ISBN: 1118883438
Category : Business & Economics
Languages : en
Pages : 260
Book Description
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.
Publisher: John Wiley & Sons
ISBN: 1118883438
Category : Business & Economics
Languages : en
Pages : 260
Book Description
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.