A Theoretical Framework of Perceived Quality in Business Relationships PDF Download
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Author: Maria Holmlund
Publisher:
ISBN: 9789515555090
Category : Interorganizational relations
Languages : en
Pages : 177
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Book Description
Author: Maria Holmlund
Publisher:
ISBN: 9789515555090
Category : Interorganizational relations
Languages : en
Pages : 177
Get Book Here
Book Description
Author: Jagdish N Sheth
Publisher: SAGE
ISBN: 0761918108
Category : Business & Economics
Languages : en
Pages : 678
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Book Description
As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core' of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.
Author: Gerard Hastings
Publisher: SAGE
ISBN: 144625447X
Category : Business & Economics
Languages : en
Pages : 470
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Book Description
For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.
Author: Bernd Stauss
Publisher: Springer Science & Business Media
ISBN: 3322909816
Category : Business & Economics
Languages : en
Pages : 307
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Book Description
Introduction Are services millennium-proof? Certainly not. At least not at this moment. There is no thorough research needed to derive that conclusion, simply ask around. The evi dence is overwhelming. True horror stories exist of all types of services in all types of sectors. It is even becoming a business in itself. Television shows that are based on customer complaints about services are becoming more and more popular. As is the case in the millennium problem, management of service companies experiences a lot of problems in the hardware and the software of services. There are still prob lems in defining and developing the service, and problems in creating, realizing and managing weil defined services. Is there than no progress at all? We believe there iso The enormous attention for services has its advantages as weil. In various places innovations are realized, and what is more important are linked to theory. Only in this way learning becomes pos sible. Eventually innovative practice will reflect in the development of theory, and in turn good practice will be based on solid theory. This series tries to support this pro cess by presenting a number of innovative practices, and examples of testing theory in service quality marketing and management.
Author: Patricia Rossi
Publisher: Springer
ISBN: 3030025683
Category : Business & Economics
Languages : en
Pages : 921
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Book Description
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Dr. Antony Joseph K & Dr. Gabriel Simon Thattil
Publisher: Lulu Publication
ISBN: 1008962902
Category : Art
Languages : en
Pages : 299
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Book Description
Achieving and sustaining growth in banking business is a herculean task, but it can be successfully done, if the focus is on customers. With hot winds of competition blowing across the banking industry in India, developing an emotionally close, symbiotic relationship with customers has become highly important than ever before. Any bank that wishes to grow in the size of its business or improve its profitability must consider the challenges surrounding its customer relationships (Watson, 2004)2. Banks now have realized that, of all the problems the business can have, the loss of established customers is one of the most serious. Hence, banks have come out with innovative measures to satisfy their present customers, acquire new ones, and at the same time adopt procedures to win back the lost customers. Customers’ expectations regarding quality, service and value are ever escalating, and hence, a banker can build good relationship with its customers only if it is able to understand their needs and desires. Customer relationship management philosophy, if properly implemented, will enable the banker to develop long-lasting relationship by developing trust and emotional bonding through personalized communication, sharing of values and goals and personalized communication.
Author: Fredrick Betz
Publisher: World Scientific
ISBN: 9814313394
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
Pt. 1. Innovation. Honda's predisposition towards radical and disruptive innovations / W. David Holford and Mehran Ebrahimi. Innovation capability reconfiguration in business transition : a case study on Taiwanese PC firm / Ting-Kuei Kuo and Tim Minshall. The emergence of wireless networks / Wenshin Chen and David Bennett -- pt. 2. R&D. Technology strategy of R&D internationalization : an empirical study from a developing country / Louis Y. Y. Lu and T. M. Chen. Russian R&D organisations : cases of international technology collaboration / Anna Trifilova -- pt. 3. Services. Building a global electronic manufacturing service provider : vendor's process in outsourcing / Zoran Perunović and Mads Christoffersen. Support services in developing technology b-to-b relationships / Juha-Pekka Koistinen and Pekka Eskola. Designing rapid services for competitive manufacturing / Deepak A. Sachdev and Darius P. K. Singh -- pt. 4. Industry. Productivity assessment of implementing wireless technologies in steel construction using simulation technology / Amine Ghanem. Next generation PLM - an integrated approach for the development and management of the product service systems in the telecommunications industry / Julius Golovatchev and Oliver Budde. Ranking management of technology conferences / Harm-Jan Steenhuis and Eerik J. de Bruijn -- pt. 5. Management. An empirical study of information system for disruption management / R. Abdi and S. Sharma. Technology management : best practises of the South African automotive supplier industry / Marthinus P. Fick and André J. Buys. Assessing and improving project management information system in a multi national company / Omar Khalifa Gneiber and Gebril Mohamed Zletni. Management of technology support center for enhancing competitiveness of small and medium enterprises in Egypt / Yasser Tawfik and Tarek Khalil -- pt. 6. Community. Authorities, hubs, and brokers in communities of practices / Marianne Hörlesberger and Petra Wagner-Luptacik. Does a favorable environment have a positive effect on university technology transfer activities? : a case study on two Texas state universities / Michi Fukushima.
Author: Harlan E. Spotts
Publisher: Springer
ISBN: 3319118455
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Mark S. Glynn
Publisher: Emerald Group Publishing
ISBN: 1848556713
Category : Business & Economics
Languages : en
Pages : 502
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Book Description
Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.
Author: George W. J. Hendrikse
Publisher: Springer
ISBN: 3319572768
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
This book highlights cutting-edge research in the economics and management of networks as an interdisciplinary field, offering new theoretical, empirical and practical perspectives on the management, governance, ownership and control of cooperatives, franchising networks and strategic alliances. Further, it presents a strategic group perspective on franchisers and discusses both social entrepreneurship issues in franchising and franchising strategies for Indigenous entrepreneurship in Australia. Lastly, it offers a dynamic capabilities approach to alliance portfolio management and analyses the antecedents of the transitions taking place in the lifecycles of alliances.
