A Textbook on Rural Consumer Behaviour in India - A Study of FMCGs PDF Download
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Author: Dr. A Sarangapani
Publisher: Laxmi Publications, Ltd.
ISBN: 9788131807309
Category :
Languages : en
Pages : 132
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Book Description
Author: Dr. A Sarangapani
Publisher: Laxmi Publications, Ltd.
ISBN: 9788131807309
Category :
Languages : en
Pages : 132
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Book Description
Author: Dr. Pritesh Shukla
Publisher: Lulu.com
ISBN: 1365038874
Category : Education
Languages : en
Pages : 299
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Book Description
The rural market is an area of darkness to Indian entrepreneurs. The Indian rural market, with its vast size and demand base, offers great opportunities to marketers.
Author: C. S. G. Krishnamacharyulu
Publisher: Pearson Education India
ISBN: 9788177589764
Category : Consumer behavior
Languages : en
Pages : 420
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Book Description
Author: Dr. Bhavin Pandya
Publisher: Exceller Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
"Unlocking Consumer Choices: Understanding The Dynamics Of Private Label Brands In The Grocery Industry" is a scholarly exploration of changing consumer behavior and economic shifts in the grocery sector. Focused on private-label brands, the book delves into challenges, solutions, and insights for sustainable grocery production. The author analyzes consumer behavior intricacies, providing valuable insights for marketers. Highlighting cross-cultural dynamics and success stories in Ahmedabad and Gandhinagar, this work is an essential resource for industry professionals navigating the complex landscape of private-label brands in the grocery industry.
Author: Dr. N. Ratna Kishor
Publisher: Archers & Elevators Publishing House
ISBN: 938324108X
Category : Antiques & Collectibles
Languages : en
Pages :
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Book Description
Author: Rama Bijapurkar
Publisher: John Wiley & Sons
ISBN: 047082199X
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
This book focuses primarily on business strategy and decision-making as it relates to India's consumer markets. It explores various market strategies and examines the failures of those companies that tried - but failed - to enter the Indian market in the 1990s. The book also looks at the possibility that the centre of gravity of the global consumer market might be shifting from the West to China and India. Featuring one-of-a-kind insights into the unique makeup of the Indian market, this book offers an enlightening look at the consumer future.
Author: Sanal Kumar Velayudhan
Publisher: Routledge India
ISBN: 9781032518756
Category :
Languages : en
Pages : 0
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Book Description
Rural markets offer a sizable and resilient pool of consumers to organisations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy. The book - - Includes in-depth discussions on critical issues in rural markets as well as case-studies that examine their socio-cultural nuances, peculiarities, and their economic and technological environments; - Looks at concepts that are unique to rural markets from the perspective of the buyer and the marketer and analyses buying behaviour and its influences as well as the pricing, value, and positioning of products by brands; - Analyses emerging trends and the future of these markets and the introduction of digitization and ecommerce in rural areas; - Offers marketing tools and a detailed understanding of rural markets for professionals working in small or low-income markets. The cutting-edge learning tools presented in this book will make it of interest to professionals, students and researchers working in rural marketing and management, business and economics, management studies, business planning, and marketing.
Author: Pradeep Kashyap
Publisher: Pearson Education India
ISBN: 9788131760352
Category : Rural industries
Languages : en
Pages : 301
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Book Description
Author: Awadhesh Kumar Singh
Publisher: New Age International
ISBN: 8122416837
Category : Agriculture
Languages : en
Pages : 11
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Book Description
Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.
Author: Atanu Adhikari
Publisher: Springer
ISBN: 9811065055
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. In addition, the book focuses on creating, communicating, and delivering customer value to emerging market consumers through diverse marketing strategies, processes, and programs in the context of emerging markets’ dynamics, consumer diversity, and competitors. Bringing together contributors from industry and academia to explore key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a global audience. "This book, edited by Dr. Atanu Adhikari, offers important analytical and managerial insights into consumer behavior, firm strategy, market dynamics and marketing instruments (price, promotion, distribution and product). While marketing and management disciplines have developed useful empirical generalizations, the context is critical. This book does exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable resource for scholars and practitioners." -- Dr. Gurumurthy Kalyanaram, Professor, City University of New York, USA and Tata Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South Asian Alumni Association "This book is a must-read for anyone interested in marketing to less-developed countries. While the focus of the chapters is on India, the lessons learned can be generally applied. The 32 chapters represent comprehensive coverage of nearly every topic related to marketing with many examples. Any manager interested in doing business in emerging markets, Professors who want a better knowledge of these markets, or students who want an excellent reference should acquire this book." -- Dr. Russell S. Winer, William Joyce Professor of Marketing, Stern School of Business, New York University, USA.
