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Author: Lucius Walker
Publisher:
ISBN: 9781635490039
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
Globalization has made the world a village and thus, travelling has become a daily requirement of the masses. As the number of passengers increase day by day, the competition also swiftly mounts up. Therefore, it is the need of the hour to provide customers with best hospitality to thrive in this field. This text is made for students who are looking for a proper guide for this subject. It contains chapters and topics that discuss the new and improved developments in this area and also provide a deep knowledge of the past theories and concepts of the hospitality industry. This textbook will serve as a reference to a broad spectrum of readers.
Author: Lucius Walker
Publisher:
ISBN: 9781635490039
Category : Business & Economics
Languages : en
Pages : 331
Get Book Here
Book Description
Globalization has made the world a village and thus, travelling has become a daily requirement of the masses. As the number of passengers increase day by day, the competition also swiftly mounts up. Therefore, it is the need of the hour to provide customers with best hospitality to thrive in this field. This text is made for students who are looking for a proper guide for this subject. It contains chapters and topics that discuss the new and improved developments in this area and also provide a deep knowledge of the past theories and concepts of the hospitality industry. This textbook will serve as a reference to a broad spectrum of readers.
Author: Dr. Seram Sureshkumar Singh
Publisher: Academic Guru Publishing House
ISBN: 8196918461
Category : Study Aids
Languages : en
Pages : 223
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Book Description
This landmark book delves into the complex web of the hospitality and tourist industry, one of the fastest-growing in the world. This book presents a thorough examination of the fundamentals, tactics, and advancements that establish achievement in the field of hospitality and tourism administration. It is suitable for professionals, students, and enthusiasts. The book commences by establishing a strong groundwork, acquainting readers with fundamental principles of service excellence, strategic administration of tourism enterprises, and hospitality operations. The section then examines the various aspects of the industry in depth, discussing current challenges and opportunities. Every chapter of the book offers a comprehensive comprehension of the factors that are currently and will continue to influence the field, ranging from ethical digital technologies to sustainable tourism practices. This book distinguishes itself through its integration of conceptual frameworks and practical implementations, providing readers with a comprehensive outlook on the field. The content, which is brimming with perspectives from seasoned experts and academics, is intended to cultivate critical thinking skills and ignite a deep appreciation for the intricate nature of hospitality and tourism enterprise management. This book provides invaluable guidance through the captivating realm of Tourism and Hospitality Management, catering to a wide range of readers, including seasoned managers seeking to remain updated on trends, students aspiring to enter the industry, and academics interested in pioneering research.
Author: & Lodging Association American Hotel & Lodging Association
Publisher: Educational Institute
ISBN: 9780133458527
Category :
Languages : en
Pages : 0
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Book Description
The Hospitality and Tourism Management Program has been designed to help students develop and practice performing the knowledge, skills, and tasks required for success as an employee in the hospitality and tourism industry. Features Throughout the Book: Pineapple Fun Fact Boxes: Pineapple Fun Fact boxes will highlight interesting facts about the hospitality and tourism industry. ADA Boxes: ADA boxes will highlight how federal requirements determine what the hospitality and tourism industry must do to meet the needs of guests with disabilities. Green Practices Boxes: Green Practices boxes will highlight the benefits of running a sustainable green hospitality and tourism business. Diversity Boxes: Diversity boxes will highlight the ways in which diversity affects the hospitality and tourism industry.
Author: Alan Fyall
Publisher: Goodfellow Publishers Ltd
ISBN: 1908999500
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.
Author: Fevzi Okumus
Publisher: Routledge
ISBN: 1351188496
Category : Business & Economics
Languages : en
Pages : 375
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Book Description
Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.
Author: Camillo, Angelo A.
Publisher: IGI Global
ISBN: 1466686073
Category : Business & Economics
Languages : en
Pages : 654
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Book Description
The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field. Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others.
Author: Roy A.. Cook
Publisher: Pearson
ISBN: 9781292039503
Category : Tourism
Languages : en
Pages : 374
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Book Description
This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.
Author: Bonita M. Kolb
Publisher: Routledge
ISBN: 1000415279
Category : Business & Economics
Languages : en
Pages : 147
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Book Description
Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester-long assignment. Making use of international case studies in every chapter, this book provides real-world examples to contextualize the information given. This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals.
Author: Rebecca Dei Mensah
Publisher: Xlibris Corporation
ISBN: 1483693171
Category : Business & Economics
Languages : en
Pages : 418
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Book Description
What standards should tourism and hospitality practitioners adhere to? What goes into designing and delivering quality tourism and hospitality services? What management functions are necessary for the maintenance of high service standards? What critical issues confront the tourism industry today? The answers to these questions have been adequately addressed by this book which is indispensable to both students and practitioners of hospitality and tourism. This book provides insights into different segments of the tourism and hospitality industry, management functions, design and delivery of tourism and hospitality services as well as critical issues such as service quality and technological applications.
Author: Richard George
Publisher: Springer Nature
ISBN: 3030641112
Category : Business & Economics
Languages : en
Pages : 509
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Book Description
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
