A Test of the Repertory Grid Technique as a Means of Developing Attributes for Use in Choice Models

A Test of the Repertory Grid Technique as a Means of Developing Attributes for Use in Choice Models PDF Author: David T. Wilson
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 26

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A Test of the Repertory Grid Technique as a Means of Developing Attributes for Use in Choice Models

A Test of the Repertory Grid Technique as a Means of Developing Attributes for Use in Choice Models PDF Author: David T. Wilson
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 26

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An Evaluation of Stochastic Brand Choice Models Via a Split-half Data Analysis Technique

An Evaluation of Stochastic Brand Choice Models Via a Split-half Data Analysis Technique PDF Author: R. Dale Wilson
Publisher:
ISBN:
Category : Brand choice
Languages : en
Pages : 32

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Testing Stochastic Models of Consumer Choice Behavior

Testing Stochastic Models of Consumer Choice Behavior PDF Author: R. Dale Wilson
Publisher:
ISBN:
Category :
Languages : en
Pages : 66

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An Empirical Test of the Fishbein Behavioral Intention Model

An Empirical Test of the Fishbein Behavioral Intention Model PDF Author: H. Lee Mathews
Publisher:
ISBN:
Category : Decision making
Languages : en
Pages : 44

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The Role of Model Testing in Theory Development

The Role of Model Testing in Theory Development PDF Author: R. Dale Wilson
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 32

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Developing Interval Scale Values Using the Normalized Rank Method

Developing Interval Scale Values Using the Normalized Rank Method PDF Author: James W. Hanson
Publisher:
ISBN:
Category : Market surveys
Languages : en
Pages : 14

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Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? PDF Author: Andrew A. Mitchell
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 60

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Handbook of Research Methods for Tourism and Hospitality Management

Handbook of Research Methods for Tourism and Hospitality Management PDF Author: Robin Nunkoo
Publisher: Edward Elgar Publishing
ISBN: 1785366289
Category : Business & Economics
Languages : en
Pages : 581

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Book Description
As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.

Experimentally Validating a Conceptualization of Brand Loyalty

Experimentally Validating a Conceptualization of Brand Loyalty PDF Author: Jacob Jacoby
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 40

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Calibration of Utility Values in Conjoint Measurement Studies

Calibration of Utility Values in Conjoint Measurement Studies PDF Author: Noreen Klein Moore
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 30

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