Author: David T. Wilson
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 26
Book Description
A Test of the Repertory Grid Technique as a Means of Developing Attributes for Use in Choice Models
Author: David T. Wilson
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 26
Book Description
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 26
Book Description
An Evaluation of Stochastic Brand Choice Models Via a Split-half Data Analysis Technique
Author: R. Dale Wilson
Publisher:
ISBN:
Category : Brand choice
Languages : en
Pages : 32
Book Description
Publisher:
ISBN:
Category : Brand choice
Languages : en
Pages : 32
Book Description
Testing Stochastic Models of Consumer Choice Behavior
Author: R. Dale Wilson
Publisher:
ISBN:
Category :
Languages : en
Pages : 66
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 66
Book Description
An Empirical Test of the Fishbein Behavioral Intention Model
Author: H. Lee Mathews
Publisher:
ISBN:
Category : Decision making
Languages : en
Pages : 44
Book Description
Publisher:
ISBN:
Category : Decision making
Languages : en
Pages : 44
Book Description
The Role of Model Testing in Theory Development
Author: R. Dale Wilson
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 32
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 32
Book Description
Developing Interval Scale Values Using the Normalized Rank Method
Author: James W. Hanson
Publisher:
ISBN:
Category : Market surveys
Languages : en
Pages : 14
Book Description
Publisher:
ISBN:
Category : Market surveys
Languages : en
Pages : 14
Book Description
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Author: Andrew A. Mitchell
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 60
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 60
Book Description
Handbook of Research Methods for Tourism and Hospitality Management
Author: Robin Nunkoo
Publisher: Edward Elgar Publishing
ISBN: 1785366289
Category : Business & Economics
Languages : en
Pages : 581
Book Description
As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.
Publisher: Edward Elgar Publishing
ISBN: 1785366289
Category : Business & Economics
Languages : en
Pages : 581
Book Description
As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.
Experimentally Validating a Conceptualization of Brand Loyalty
Author: Jacob Jacoby
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 40
Book Description
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 40
Book Description
Calibration of Utility Values in Conjoint Measurement Studies
Author: Noreen Klein Moore
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 30
Book Description
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 30
Book Description