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Author:
Publisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 290
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 290
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Book Description
Author: Curtis Publishing Company
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 372
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Book Description
Author: Kurt Bauknecht
Publisher: Springer
ISBN: 3540444637
Category : Computers
Languages : en
Pages : 500
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Book Description
This volume includes the papers accepted for the First International Conference on Electronic Commerce and Web Technologies, which was held in Greenwich, UK, on September 4-6, 2000. The conference is the first of a series of planned conferences on these topics with the goal to bring together researchers from academia, practitioners and commercial developers from industry, and users to assess current methodologies and explore new ideas in e-commerce and web technology. The conference attracted 120 papers from all over the world and each paper was reviewed by at least three program committee members for its merit. The program committee finally selected 42 papers for presentation and inclusion in these conference proceedings. The conference program consisted of 14 technical sessions and two invited talks spread over three days. The regular sessions covered topics such as web application design, intellectual property rights, security and fairness, distributed organizations, web usage analysis, modelling of web applications, electronic commerce success factors, electronic markets, XML, web mining, electronic negotiation, integrity and performance, facilitating electronic commerce, and mobile electronic commerce. There were two invited addresses at the conference. The first was by Anthony Finkelstein, University College London, UK on "A Foolish Consistency: Technical Challenges in Consistency Management". This was a common address to the DEXA, the DaWaK and the EC-Web attendees. The second talk was by Paul Timmers, European Commission, Information Technologies Directorate on "The Role of Technology for the e-Economy".
Author: Emily West
Publisher: Routledge
ISBN: 1135095574
Category : Business & Economics
Languages : en
Pages : 469
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Book Description
The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts. Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships. The Environment interrogates advertising’s relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption’s relationship to material waste. With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 2188
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Author: Monle Lee
Publisher: Routledge
ISBN: 113641939X
Category : Business & Economics
Languages : en
Pages : 452
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Book Description
"A complete and well-organized textbook on advertising"—Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine’s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that’s essential for keeping up with the changing world of contemporary advertising, and reflects the authors’ expertise not just in advertising, but also in the larger field of integrated marketing communications. The new edition of the book examines the environment in the advertising industry following the terrorist attacks on Sept. 11, 2001, as well as market segmentation, target marketing, product positioning, buyer behavior, legal and political concerns, the creative aspects of advertising, and much more. Principles of Advertising: A Global Perspective, Second Edition equips instructors—and their students—with the fundamental elements of the field with emphasis on ethical issues. The book includes a foreword by Don E. Schultz of Northwestern University’s Integrated Marketing Communication program and provides insights into effective local, national, and global integrated marketing strategies for print, electronic, and online advertising. This updated edition maintains the original format for each chapter of featuring “Global Perspectives,” “Ethics Tracks,” and short commentaries from practitioners in various fields, and adds 24 new illustrations and more recent examples of now-famous advertising campaigns. New material presented in Principles of Advertising: A Global Perspective, Second Edition includes: the benefits of a graduate degree client-agency relationships targeting the middleman marketing to men Janet Jackson “exposed” pop-up ads marketing cosmetic surgery advertising as programming controversial campaigns behavioral targeting or online stalking? Principles of Advertising: A Global Perspective, Second Edition examines new theories, new technologies, well-known advertising campaigns, and cultural considerations for advertising in foreign markets to give your students current and proven information on the changing world of advertising.
Author: Ingomar Kloss
Publisher: Springer Science & Business Media
ISBN: 3540247882
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom. It also contains a chapter on intercultural management as well as a case study of Barclaycard International. The authors are specialists from the respective countries. From the reviews: " This reader is an absolute must for all advertisers, agencies and students... " Werben und Verkaufen (Issue 40/2001)
Author: Tony Yeshin
Publisher: Routledge
ISBN: 1136395075
Category : Business & Economics
Languages : en
Pages : 371
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Book Description
Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area. The author's long experience in the industry, and as a senior academic, ensures that the book is able to show how the communications process really works and how it can best be managed in a strategically and tactically cost effective manner. Throughout the book the framework of analysis, planning, implementation and control is used to help the student organize their approach to the complex decision making in the present communications environment. This is both an essential text and an indispensible reference resource and has been rigorously developed for undergraduates and postgraduates in Marketing and Business, and for the new CIM Certificate and Diploma exams in Business Communication, Promotional Practice and Marketing Communications.
Author:
Publisher:
ISBN:
Category : Statistics
Languages : en
Pages : 840
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Book Description
Author: John M. Connor
Publisher:
ISBN:
Category : Food industry and trade
Languages : en
Pages : 124
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Book Description
