A Summary of Propaganda by Edward Bernays PDF Download
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Author: Notes Quark
Publisher: WWW.Snowballpublishing.com
ISBN: 9781684114092
Category : Political Science
Languages : en
Pages : 40
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Book Description
Edward Bernays, the father of public relations, explains what propaganda is and how it is applied on society. It's an explanation of how an elite's class runs the world through the change of public opinion with propaganda as a tool. Edward Bernays, just like Tesla and any other figure that doesn't make it to the history books, is as important as the history books. Everyone owes it to himself to listen to this book. Save time on the go with the compact format and concise summary. Explore key quotations from the book!
Author: Notes Quark
Publisher: WWW.Snowballpublishing.com
ISBN: 9781684114092
Category : Political Science
Languages : en
Pages : 40
Get Book Here
Book Description
Edward Bernays, the father of public relations, explains what propaganda is and how it is applied on society. It's an explanation of how an elite's class runs the world through the change of public opinion with propaganda as a tool. Edward Bernays, just like Tesla and any other figure that doesn't make it to the history books, is as important as the history books. Everyone owes it to himself to listen to this book. Save time on the go with the compact format and concise summary. Explore key quotations from the book!
Author: Edward L. Bernays
Publisher:
ISBN:
Category : Propaganda
Languages : en
Pages : 174
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Book Description
Author: Edward L. Bernays
Publisher:
ISBN:
Category : Public opinion
Languages : en
Pages : 232
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Book Description
Author: Edward L. Bernays
Publisher: University of Oklahoma Press
ISBN: 0806189827
Category : Business & Economics
Languages : en
Pages : 441
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Book Description
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Author: Gae Lyn Henderson
Publisher: SIU Press
ISBN: 0809335077
Category : Language Arts & Disciplines
Languages : en
Pages : 302
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Book Description
The study of propaganda’s uses in modern democracy highlights important theoretical questions about normative rhetorical practices. Is rhetoric ethically neutral? Is propaganda? How can facticity, accuracy, and truth be determined? Do any circumstances justify misrepresentation? Edited by Gae Lyn Henderson and M. J. Braun, Propaganda and Rhetoric in Democracy: History, Theory, Analysis advances our understanding of propaganda and rhetoric. Essays focus on historical figures—Edward Bernays, Jane Addams, Kenneth Burke, and Elizabeth Bowen—examining the development of the theory of propaganda during the rise of industrialism and the later changes of a mass-mediated society. Modeling a variety of approaches, case studies in the book consider contemporary propaganda and analyze the means and methods of propaganda production and distribution, including broadcast news, rumor production and globalized multimedia, political party manifestos, and university public relations. Propaganda and Rhetoric in Democracy offers new perspectives on the history of propaganda, explores how it has evolved during the twentieth and twenty-first centuries, and advances a much more nuanced understanding of what it means to call discourse propaganda.
Author: Garth S. Jowett
Publisher: SAGE Publications
ISBN: 1506371353
Category : Language Arts & Disciplines
Languages : en
Pages : 417
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Book Description
Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life. New to the Seventh Edition: New coverage of social media as a disseminator of propaganda offers you an up-to-date perspective. The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows you to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies. Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation. Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen your understanding. New illustrations and photos add a unique visual dimension that helps you conceptualize methods of persuasion and propaganda.
Author: Oliver Thomson
Publisher: Sutton Publishing
ISBN:
Category : Propaganda
Languages : en
Pages : 392
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Book Description
This fascinating new book plots five millennia of the most powerful of all tools of persuasion.
Author: Cory Wimberly
Publisher: Routledge
ISBN: 1000753530
Category : Philosophy
Languages : en
Pages : 289
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Book Description
How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations. Cory Wimberly uses archival materials and wide variety of sources — Foucault’s work on governmentality, political economy, liberalism, mass psychology, and history — to mount a genealogical challenge to two commonplaces about propaganda. First, modern propaganda did not originate in the state and was never primarily located in the state; instead, it began and flourished as a for-profit service for businesses. Further, propaganda is not focused on public beliefs and does not operate mainly through lies and deceit; propaganda is an apparatus of government that aims to create the publics that will freely undertake the conduct its clients’ desire. Businesses have used propaganda since the early twentieth century to construct the laboring, consuming, and voting publics that they needed to secure and grow their operations. Over that time, corporations have become the most numerous and well-funded apparatuses of government in the West, operating privately and without democratic accountability. Wimberly explains why liberal strategies of resistance have failed and a new focus on creating mass subjectivity through democratic means is essential to countering propaganda. This book offers a sophisticated analysis that will be of interest to scholars and advanced students working in social and political philosophy, Continental philosophy, political communication, the history of capitalism, and the history of public relations.
Author: E. L. Bernays
Publisher:
ISBN:
Category :
Languages : en
Pages : 159
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Book Description
Author: Jacques Ellul
Publisher: Vintage
ISBN: 0593315677
Category : Political Science
Languages : en
Pages : 352
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Book Description
This seminal study and critique of propaganda from one of the greatest French philosophers of the 20th century is as relevant today as when it was first published in 1962. Taking not only a psychological approach, but a sociological approach as well, Ellul’s book outlines the taxonomy for propaganda, and ultimately, it’s destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine.
