A STUDY ON THE FACTORS INFLUENCING ONLINE PURCHASE INTENTION AMONG GENERATION Y IN MALAYSIA PDF Download
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Author: LIP SHU KEAN (TP031513)
Publisher:
ISBN:
Category :
Languages : en
Pages : 113
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Book Description
Author: LIP SHU KEAN (TP031513)
Publisher:
ISBN:
Category :
Languages : en
Pages : 113
Get Book Here
Book Description
Author: YASMIN NUR JAMA.
Publisher:
ISBN:
Category :
Languages : en
Pages : 68
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Book Description
Author: CHONG WIN SHEN (TP026529)
Publisher:
ISBN:
Category :
Languages : en
Pages : 78
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Book Description
Author: Guido Mollering
Publisher: Emerald Group Publishing
ISBN: 0080448550
Category : Psychology
Languages : en
Pages : 241
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Book Description
"Trust: Reason, Routine, Reflexivity".
Author: Michael R. Baye
Publisher: Elsevier
ISBN: 0762309717
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
The first six chapters of the text examine four broad issues: the role of the Internet in fostering competition, its impact on price dispersion and on business-to-business transactions, and the importance of reputation and trust in the new economy. The last four chapters examine the impact of the Internet on the organization of firms, the efficiency of auctions in the Internet age, how consumers choose websites and acquire product information, and the growing problem of congestion on the Internet.
Author: LIEW JUN HAO (TP039117)
Publisher:
ISBN:
Category : Electronic commerce
Languages : en
Pages : 114
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Book Description
Author: Sharina Osman
Publisher: European Alliance for Innovation
ISBN: 163190244X
Category : Education
Languages : en
Pages : 245
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Book Description
The 1st International Conference on Tourism, Management and Technology is motivated by improving the quality of research and development relating to tourism, management and technology fields. Thus, this conference has aims: (1) to bring together the scientists, researchers and practitioners, and lecturers. (2) To share and to discuss theoretical and practical knowledge about innovation in tourism, management and technology fields. The conference took place in Universiti Kuala Lumpur, Malaysia, on August, 17th 2019. There are 34 papers that are participated from various topics. The conference involves tourism, management and technology fields, such as; Media and Technology in Tourism, Innovation in Tourism, The Theoretical Perspective on Tourism, Sustainable Tourism, Gender and Diversity Issue in Tourism, Technology and Management on Tourism, Law in Tourism, Health Tourism, Tourism Policy and Planning, Tourism and Environment, Finance in Tourism. Specifically, this conference can be used as a scientific forum for accommodating discussion among young researchers that originated from Indonesia in the field of Tourism, Management and Technology. Therefore, the invited speakers in this conference are the researchers that are well-known and reputable in the world. We would like to thank the organizing committee and the members of reviewers for their kind assistance in reviewing the papers. We would also extend our best gratitude to keynote speakers for their invaluable contribution and worthwhile ideas shared in the conference. Furthermore, ICTMT is hoped to be able to be used as academic media to exchange ideas and as a result it will succeed in deciding the recommendation related to the tourism, management and technology phenomenon.
Author: Muhammad Rahman
Publisher:
ISBN:
Category :
Languages : en
Pages : 10
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Book Description
The growth of online shopping is increasing at a rapid rate in Malaysia by replacing traditional store shopping habit of the substantial number of consumers. The purpose of the research is to investigate the factors that are influencing consumer's online shopping intention in Malaysia. This research proposes a research framework on online shopping by refereeing various influential factors which are antecedents of online shopping in Malaysia. The framework of this study was based on the constructs generated from Technology Acceptance Model (TAM). In total 250 valid respondent's response were gathered through self-administered survey. Exploratory factor analysis (EFA) and multiple regression analysis were employed to identify the factors that are influencing online shopping under Malaysian context. From the statistical results it was discovered that perceived usefulness (PU) and perceived ease of use (PEOU) have positive influenced on online shopping in Malaysia. It is expected that result from this study can help online vendors to draw the further strategy to attract more consumers through online shopping under Malaysian context.
Author: John A. Howard
Publisher: New York : Wiley
ISBN:
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
Author: Jun Yew Goh
Publisher: Independently Published
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This monograph is the culmination of a study done to examine the online purchase intention of Malaysian consumers by investigating the pull and push factors as well as age as a moderating factor. This research addresses a gap in existing literature about factors affecting online purchase intention related to e-commerce usage among consumers in Malaysia. It is hoped that Malaysian businesses will find this study useful and help to enhance their e-commerce operations. Similarly, through this study, Malaysian consumers may recognise the factors which determine online purchase intention and be encouraged to shop online. About the author: Jun Yew GOH is a researcher who researches in topics on Business and Commerce.
