A STUDY ON FACTORS TOWARDS SMARTPHONE CONSUMERS PURCHASING BEHAVIOUR AMONG GENERATION Y IN MALAYSIA PDF Download
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Author: LEE KAR HUEI (TP039762)
Publisher:
ISBN:
Category :
Languages : en
Pages : 174
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Book Description
Author: LEE KAR HUEI (TP039762)
Publisher:
ISBN:
Category :
Languages : en
Pages : 174
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Book Description
Author: PATRICK WONG CHEE HOE (TP031622)
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 84
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Book Description
Author: Raven Jainarain
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Smartphone adoption is occurring at an exponential rate with a user base far exceeding that of traditional mobile phones. Previous literature has identified various points of usage across demographics such as age, gender, income and nationality, however little of this is with regards to Smartphone attributes. Furthermore, generational change has provided a gravitational shift in the application of marketing techniques, as Generation-Y is a generation unlike any other, where traditional techniques are more hit and miss than targeted. A deeper understanding as to how antecedent decision-making is performed via the influence of Smartphone attributes upon Generation-Y's choice of those phones is required. This research assists in the filling of these gaps by presenting findings in a holistic view of Generation-Y's Smartphone attribute preferences as well as perceptions among South African business users. This paper seeks to add insight by unpacking the needs of the Generation that will soon be the largest consumer group in history - Generation-Y. Self Explicated Conjoint Analysis provides insights into attribute ranking and level of influence of specific attributes. Factor analysis extracts the salient factors of influence by Generation-Y consumers when choosing a Smartphone. Further to this, managerial implications, future work and limitations of this study for theory and practice are presented.
Author: Evan Lau
Publisher: Springer Nature
ISBN: 9819735122
Category :
Languages : en
Pages : 268
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Book Description
Author: Radek Silhavy
Publisher: Springer Nature
ISBN: 3031214358
Category : Technology & Engineering
Languages : en
Pages : 871
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Book Description
This book presents the latest research on software engineering application in informatics. The fields of software engineering, informatics, computer science, and artificial intelligence are critical for study in the intelligent systems issue space. This is the first part of the refereed proceedings of the 6th Computational Methods in Systems and Software 2022 (CoMeSySo 2022). The CoMeSySo 2022 conference, which is being hosted online, is breaking down barriers. CoMeSySo 2021 aims to provide a worldwide venue for debate of the most recent high-quality research findings.
Author: TAN HUA YI (TP025429)
Publisher:
ISBN:
Category :
Languages : en
Pages : 89
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Book Description
Author: CHONG WIN SHEN (TP026529)
Publisher:
ISBN:
Category :
Languages : en
Pages : 78
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Author: Herman Haba
Publisher:
ISBN:
Category :
Languages : en
Pages : 30
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Book Description
Purpose - The aim of this research is to find the impact of consumer perceived value (CPV) on smartphone purchase intention among Malaysian working professionals. The research intends to find whether or not social value, perceived usefulness, perceived ease of use, economic value and brand image have a direct or indirect effect on smartphone purchase intention.Design/methodology/approach - Data is collected through an administered online survey with convenience sampling. A total of 302 samples were collected in Kuala Lumpur area. Demographic profile classification, reliability test, sample adequacy, confirmatory factor analysis (CFA) and structural equation modeling (SEM) path analysis is conducted to analyse the data using IBM Amos statistic 22. Findings - The findings show that social value and perceived ease of use do not have a direct or indirect effect on smartphone purchase intention among Malaysian working professionals. However, perceived usefulness, economic value and brand image have an indirect effect on smartphone purchase intention. Practical implications - The research is useful for managers and marketers, to understand the consumer perceived value (CPV) of latest generation smartphone among Malaysian working professionals. These type of consumers in the smartphone industry are important and vital for smartphone companies due to their high income and purchase decision making power.Originality/value - The study proposes and validates a new model by combining technology Acceptance Model (TAM) and selected CPV variables which may impact Smartphone purchase intention among working professionals.
Author: Sharina Osman
Publisher: European Alliance for Innovation
ISBN: 163190244X
Category : Education
Languages : en
Pages : 245
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Book Description
The 1st International Conference on Tourism, Management and Technology is motivated by improving the quality of research and development relating to tourism, management and technology fields. Thus, this conference has aims: (1) to bring together the scientists, researchers and practitioners, and lecturers. (2) To share and to discuss theoretical and practical knowledge about innovation in tourism, management and technology fields. The conference took place in Universiti Kuala Lumpur, Malaysia, on August, 17th 2019. There are 34 papers that are participated from various topics. The conference involves tourism, management and technology fields, such as; Media and Technology in Tourism, Innovation in Tourism, The Theoretical Perspective on Tourism, Sustainable Tourism, Gender and Diversity Issue in Tourism, Technology and Management on Tourism, Law in Tourism, Health Tourism, Tourism Policy and Planning, Tourism and Environment, Finance in Tourism. Specifically, this conference can be used as a scientific forum for accommodating discussion among young researchers that originated from Indonesia in the field of Tourism, Management and Technology. Therefore, the invited speakers in this conference are the researchers that are well-known and reputable in the world. We would like to thank the organizing committee and the members of reviewers for their kind assistance in reviewing the papers. We would also extend our best gratitude to keynote speakers for their invaluable contribution and worthwhile ideas shared in the conference. Furthermore, ICTMT is hoped to be able to be used as academic media to exchange ideas and as a result it will succeed in deciding the recommendation related to the tourism, management and technology phenomenon.
Author: SEYEDEH FATEMEH KALANTARZADEH TEZERJANY (TP050717)
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 131
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Book Description
This investigation designed to research with regards to the impact of the different types of advertisement on customer buying behaviour among the young generation in Kuala Lumpur, Malaysia in the direction of purchasing a mobile phone. During recent years, the influence of advertisement on customer buying behaviour continues to grow gradually. The techniques which are increased sales items have improved by marketers due to the convenience of linking up to the advertisements. It is essential that the marketers comprehend the elements that persuade purchasers to seek advertisements when they want to buy an item, while encourages them to decide to purchase again. The research offers outcomes that allocate suppliers as well as businesses to acknowledge how advertisements impact on purchasing smartphone in Kuala Lumpur. Study targets have been intended to demonstrate the connection between independent variables, including online advertisement, print advertisement, and newscast advertisement while the dependent variable is involved in customer buying behaviour. Research methodology for this explores consist of the primary method of obtaining information, wherever primary information comes to providing a questionnaire on the Internet. The size of the sample which using in this study has been targeted towards 130 young generation answers. The consequence demonstrates the connection between independent variables and dependent variable with the young generation which have decided to buy a smartphone in Malaysia. This research supplied by primary data is gathered from young customers who are answering to the organize questionnaire in Kuala Lumpur along with secondary data is collected from journals, books and so on.
