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Author: Francis Cecil Doherty
Publisher: Edwin Mellen Press
ISBN: 9780773491779
Category : Business & Economics
Languages : en
Pages : 558
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Book Description
By tracking the rise of the Anodyne Necklace through its various forms of print by which a gullible public was manipulated, there is a microtome slice through the 18th century uses of text in promotion and advertising. This work should be of interest to students of advertising.
Author: Francis Cecil Doherty
Publisher: Edwin Mellen Press
ISBN: 9780773491779
Category : Business & Economics
Languages : en
Pages : 558
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Book Description
By tracking the rise of the Anodyne Necklace through its various forms of print by which a gullible public was manipulated, there is a microtome slice through the 18th century uses of text in promotion and advertising. This work should be of interest to students of advertising.
Author: Helen Williams
Publisher: Cambridge University Press
ISBN: 1108912834
Category : Literary Criticism
Languages : en
Pages : 229
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Book Description
Scrutinising Sterne's fiction through a book history lens, Helen Williams creates novel readings of his work based on meticulous examination of its material and bibliographical conditions. Alongside multiple editions and manuscripts of Sterne's own letters and works, a panorama of interdisciplinary sources are explored, including dance manuals, letter-writing handbooks, newspaper advertisements, medical pamphlets and disposable packaging. For the first time, this wealth of previously overlooked material is critically analysed in relation to the design history of Tristram Shandy, conceptualising the eighteenth-century novel as an artefact that developed in close conjunction with other media. In examining the complex interrelation between a period's literature and the print matter of everyday life, this study sheds new light on Sterne and eighteenth-century literature by re-defining the origins of his work and of the eighteenth-century novel more broadly, whilst introducing readers to diverse print cultural forms and their production histories.
Author: Janne Skaffari
Publisher: John Benjamins Publishing
ISBN: 9789027253774
Category : Language Arts & Disciplines
Languages : en
Pages : 440
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Book Description
Some of these windows were opened by historical linguists who have acquired discourse perspectives, some by pragmaticians with historical interests, and others by literary scholars drawing from linguistic pragmatics."--BOOK JACKET.
Author: Tim Hitchcock
Publisher: A&C Black
ISBN: 185285281X
Category : History
Languages : en
Pages : 360
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Book Description
London in the eighteenth century was the greatest city in the world. It was a magnet that drew men and women from the rest of England in huge numbers. For a few the streets were paved with gold, but for the majority it was a harsh world with little guarantee of money or food. For the poor and destitute, London's streets offered little more than the barest living. Yet men, women and children found a great variety of ways to eke out their existence, sweeping roads, selling matches, singing ballads and performing all sorts of menial labor. Many of these activities, apart from the direct begging of the disabled, depended on an appeal to charity, but one often mixed with threats and promises. Down and Out in Eighteenth-Century London provides a remarkable insight into the lives of Londoners, for all of whom the demands of charity and begging were part of their everyday world.
Author: Juan Manuel Hernández-Campoy
Publisher: John Wiley & Sons
ISBN: 140519068X
Category : Language Arts & Disciplines
Languages : en
Pages : 708
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Book Description
Written by an international team of leading scholars, this groundbreaking reference work explores the nature of language change and diffusion, and paves the way for future research in this rapidly expanding interdisciplinary field. Features 35 newly-written essays from internationally acclaimed experts that reflect the growth and vitality of the burgeoning area of historical sociolinguistics Examines how sociolinguistic theoretical models, methods, findings, and expertise can be used to reconstruct a language's past in order to explain linguistic changes and developments Bridges the gap between the past and the present in linguistic studies Structured thematically into sections exploring: origins and theoretical assumptions; methods for the sociolinguistic study of the history of languages; linguistic and extra-linguistic variables; historical dialectology, language contact and diffusion; and attitudes to language
Author: James Raven
Publisher: Boydell & Brewer Ltd
ISBN: 1843839105
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
Publishing Business in Eighteenth-Century England assesses the contribution of the business press and the publication of print to the economic transformation of England. The impact of non-book printing has been long neglected. A raft of jobbing work serviced commerce and finance while many more practical guides and more ephemeral pamphlets on trade and investment were read than the books that we now associate with the foundations of modern political economy. A pivotal change in the book trades, apparent from the late seventeenth century, was the increased separation of printers from bookseller-publishers, from the skilled artisan to the bookseller-financier who might have no prior training in the printing house but who took up the sale of publications as another commodity. This book examines the broader social relationship between publication and the practical conduct of trade; the book asks what it meant to be 'published' and how print, text and image related to the involvement of script. The age of Enlightenment was an age of astonishing commercial and financial transformation offering printers and the business press new market opportunities. Print helped to effect a business revolution. The reliability, reputation, regularity, authority and familiarity of print increased trust and confidence and changed attitudes and behaviours. New modes of publication and the wide-ranging products of printing houses had huge implications for the way lives were managed, regulated and recorded. JAMES RAVEN is Professor of Modern History at the University of Essex and a Fellow of Magdalene College Cambridge.
Author: Antoinette Renouf
Publisher: Rodopi
ISBN: 940120179X
Category : Computers
Languages : en
Pages : 408
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Book Description
Preliminary Material /Antoinette Renouf and Andrew Kehoe -- The corpus-user's chorus: (Based on The Major General's Song from Gilbert and Sullivan's The Pirates of Penzance) /Antoinette Renouf and Andrew Kehoe -- Introduction: The changing face of corpus linguistics /Antoinette Renouf and Andrew Kehoe -- Oh Canada! Towards the Corpus of Early Ontario English /Stefan Dollinger -- Favoring Americanisms? vs. before and in Early English in Australia: A corpus-based approach /Clemens Fritz -- Computing the Lexicons of Early Modern English /Ian Lancashire -- EFL dictionaries, grammars and language guides from 1700 to 1850: testing a new corpus on points of spokenness /Manfred Markus -- The Old English Apollonius of Tyre in the light of the Old English Concordancer /Antonio Miranda García , Javier Calle Martín , David Moreno Olalla and Gustavo Muñoz González -- Prediction with SHALL and WILL: a diachronic perspective /Maurizio Gotti -- Circumstantial adverbials in discourse: a synchronic and a diachronic perspective /Anneli Meurman-Solin and Päivi Pahta -- Changes in textual structures of book advertisements in the ZEN Corpus /Caren auf dem Keller -- “Curtains like these are selling right in the city of Chicago for USD 1.50” - The mediopassive in American 20th-century advertising language /Marianne Hundt -- Recent grammatical change in written English 1961-1992: some preliminary findings of a comparison of American with British English /Geoffrey Leech and Nicholas Smith -- Social variation in the use of apology formulae in the British National Corpus /Mats Deutschmann -- How recent is recent? On overcoming interpretational difficulties /Göran Kjellmer -- Looking at looking: Functions and contexts of progressives in spoken English and 'school' English /Ute Römer -- Ditransitives, the Given Before New principle, and textual retrievability: a corpus-based study using ICECUP /Gabriel Ozón -- The Spanish pragmatic marker pues and its English equivalents /Anna-Brita Stenström -- WebCorp: A tool for online linguistic information retrieval and analysis /Barry Morley -- Diachronic linguistic analysis on the web with WebCorp /Andrew Kehoe -- New ways of analysing ESL on the WWW with WebCorp and WebPhraseCount /Josef Schmied -- I'm like, “Hey, it works!”: Using GlossaNet to find attestations of the quotative (be) like in English-language newspapers /Cédrick Fairon and John V. Singler -- Corpus linguistics and English reference grammars /Joybrato Mukherjee -- Tracking ongoing grammatical change and recent diversification in present-day standard English: the complementary role of small and large corpora /Christian Mair -- but it will take time...points of view on a lexical grammar of English /Michaela Mahlberg -- Corpus linguistics, grammar and theory: Report on a panel discussion at the 24th ICAME conference /Jan Aarts.
Author: Teresa Fanego
Publisher: John Benjamins Publishing
ISBN: 9789027247322
Category : Language Arts & Disciplines
Languages : en
Pages : 328
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Book Description
This volume and its companion one (English Historical Syntax and Morphology, CILT 223) offer a selection of papers from the Eleventh International Conference on English Historical Linguistics held at the University of Santiago de Compostela. From the rich programme (over 130 papers were given during the conference), the present thirteen papers were carefully selected to reflect the state of current research in the field of English historical linguistics. The areas represented in the volume are lexis and semantics, text-types, historical sociolinguistics and dialectology, and phonology. Many of the articles tackle questions of change and linguistic periodization through the use of methodological tools like corpora, linguistic atlases, thesauri and historical dictionaries. The theoretical frameworks adopted include, among others, multi-dimensional analysis, systemic-functional grammar, Communication Accommodation Theory, historical discourse analysis and Optimality Theory.
Author: Pat Rogers
Publisher: Reaktion Books
ISBN: 1789144191
Category : Literary Criticism
Languages : en
Pages : 471
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Book Description
“Drawing on deep familiarity with the period and its personalities, Rogers has given us a witty and richly detailed account of the ongoing war between the greatest poet of the eighteenth century and its most scandalous publisher.”—Leo Damrosch, author of The Club: Johnson, Boswell, and the Friends Who Shaped an Age “What sets Rogers’s history apart is his ability to combine fastidious research with lucid, unpretentious prose. History buffs and literary-minded readers alike are in for a punchy, drama-filled treat.”—Publishers Weekly The quarrel between the poet Alexander Pope and the publisher Edmund Curll has long been a notorious episode in the history of the book, when two remarkable figures with a gift for comedy and an immoderate dislike of each other clashed publicly and without restraint. However, it has never, until now, been chronicled in full. Ripe with the sights and smells of Hanoverian London, The Poet and Publisher details their vitriolic exchanges, drawing on previously unearthed pamphlets, newspaper articles, and advertisements, court and government records, and personal letters. The story of their battles in and out of print includes a poisoning, the pillory, numerous instances of fraud, and a landmark case in the history of copyright. The book is a forensic account of events both momentous and farcical, and it is indecently entertaining.
Author: Arthur der Weduwen
Publisher: BRILL
ISBN: 9004413812
Category : History
Languages : en
Pages : 337
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Book Description
With the birth of a serial press in the seventeenth century, the introduction of paid advertising was the most crucial step in pointing the newspaper industry towards a sustainable future. Here, as in so much else, the laboratory of invention was the seventeenth-century Dutch Republic. In this study, based on an exhaustive examination of the first six thousand advertisements placed in Dutch newspapers between 1620 and 1675, Arthur der Weduwen and Andrew Pettegree chart the growth of advertising from an adjunct to the book industry, advertising newly published titles, to a broad reflection of a burgeoning consumer society. Businesses and private citizens used the newspapers to offer a wide range of goods and services, publicise new inventions, or appeal for help in recovering lost and stolen goods, pets or children. In these evocative, colourful and sometimes deeply moving notices, we see the beginnings of marketing strategies that would characterise the advertising world over the following centuries, and into the modern era.
