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Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 362
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Book Description
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 362
Get Book Here
Book Description
Author: Nigel Evans
Publisher: Routledge
ISBN: 1136362665
Category : Business & Economics
Languages : en
Pages : 421
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Book Description
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
Author: Carvalho, Luisa Cagica
Publisher: IGI Global
ISBN: 152259938X
Category : Business & Economics
Languages : en
Pages : 378
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Book Description
The international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. As one of the world’s largest economic sectors, creating jobs, driving exports, and generating prosperity worldwide, hospitality and tourism management needs to continually be explored in order to update best business models and practice. Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry is an essential reference source that emphasizes emergent and innovative aspects and new challenges and issues within the industry with a particular focus on demand, supply, and destination management. Featuring research on topics such as circular economy, consumer behavior, and social networking, this book is ideally designed for business professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians.
Author: Luiz Moutinho
Publisher: CABI
ISBN: 1786390248
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.
Author: François Vellas
Publisher: Bloomsbury Publishing
ISBN: 1349274860
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products. This book sets out to examine the changes shaping the international marketing of tourism and travel. The book begins in defining the role of international marketing in tourism and describes the strategic marketing process, from analysis and strategy formulation to implementation techniques. It provides the marketing theory for the rest of the text. Part two focuses on specific issues that are currently influencing tourism marketing. As such, it explains how technology is affecting the way tourism firms operate, the impact and influence of environmental awareness, human resource strategy and service quality on tourism marketing. Finally, it presents the strategic responses of each of the sub-sectors - hospitality, air transport, tour operation, travel agency and the tourism destination - to the pressures of the changing tourism industry. The International Marketing of Travel and Tourism is aimed at final year undergraduate and postgraduate students of tourism providing a strategic approach to marketing within this growing sector.
Author: Peter Tarlow
Publisher: Elsevier
ISBN: 0124115721
Category : Business & Economics
Languages : en
Pages : 309
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Book Description
Tourism security is an important part of both security management and tourism. Private security professionals and police departments in tourism cities, as well as hotels, major attractions, and theme parks, have all come to realize that tourism security and safety issues (often called tourism surety) are essential for industry survival and success. In Tourism Security, leading expert Peter Tarlow addresses a range of key issues in tourism safety and security.The book guides the reader through a study of tourism security themes and best practices. Topics include the relationship between tourism security and the economy, hotel and motel security, risk and crisis management, public places, transportation, and legal issues. The book also includes case studies of four popular tourist destinations. With each destination, an interview with a police or security representative is included—providing unique, in-depth insight to security concerns.Tourism Security is an invaluable resource for private security professionals, police departments that serve tourist destinations, and tourism professionals who work in hotels or convention centers, or at attractions, casinos, or events. - Explains what tourism security is and outlines safety procedures for different tourism environments - Serves as a resource tool and how-to for implementing best practices - Includes detailed case studies of four popular tourist destinations: Charleston, South Carolina, the Dominican Republic, Las Vegas, Nevada, and Rio de Janeiro, Brazil
Author: Elizabeth Becker
Publisher: Simon and Schuster
ISBN: 1439161003
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
"Travel is no longer a past-time but a colossal industry, arguably one of the biggest in the world and second only to oil in importance for many poor countries. One out of 12 people in the world are employed by the tourism industry which contributes $6.5 trillion to the world's economy. To investigate the size and effect of this new industry, Elizabeth Becker traveled the globe. She speaks to the Minister of Tourism of Zambia who thinks licensing foreigners to kill wild animals is a good way to make money and then to a Zambian travel guide who takes her to see the rare endangered sable antelope. She travels to Venice where community groups are fighting to stop the tourism industry from pushing them out of their homes, to France where officials have made tourism their number one industry to save their cultural heritage; and on cruises speaking to waiters who earn $60 a month--then on to Miami to interview their CEO. Becker's sharp depiction reveals travel as a product; nations as stewards. Seeing the tourism industry from the inside out, the world offers a dizzying range of travel options but very few quiet getaways"--
Author: Rodoula H. Tsiotsou
Publisher: Emerald Group Publishing
ISBN: 1780520700
Category : Business & Economics
Languages : en
Pages : 418
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Book Description
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
Author: David Jeffries
Publisher: Routledge
ISBN: 1136400389
Category : Business & Economics
Languages : en
Pages : 311
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Book Description
'Governments and Tourism' is a unique text that studies the general and specific tourism policies from central to local government. Through case studies from around the world, including the UK, USA and France, the role and function of Official Tourism Administrations (OTAs) are evaluated. Governments and Tourism is essential reading for busy practitioners,who wish to know: * How different countries and communities have coped with the opportunities and threats posed by tourism * How they plan to address future opportunities and thresats posed by tourism * What lessons can be applied elsewhere * What should be the complementary functions of the public and private sectors
Author: Christopher P. Cooper
Publisher: Channel View Publications
ISBN: 9781873150443
Category : Business & Economics
Languages : en
Pages : 546
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Book Description
Drawing together some of the leading authors in tourism, this text provides state-of-the-art reviews of research in fields of tourism. The text also revisits classic reviews which first appeared in Progress in Tourism, Recreation and Hospitality Management series, over a decade before the publication of this title. Topics covered include gender, alternative tourism, urban tourism, heritage tourism and environmental auditing.
