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Author: Nicholas Kaldor
Publisher: CUP Archive
ISBN:
Category : Advertising
Languages : en
Pages : 232
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Book Description
Author: Nicholas Kaldor
Publisher: CUP Archive
ISBN:
Category : Advertising
Languages : en
Pages : 232
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Book Description
Author: Alvin J. Silk
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
The two components of the advertising industry - the creative sector that develops and produces messages, and the communications sector that transmits messages via various media - have each been greatly affected by advances in creative design and communications technologies. As the media composition of advertising has changed in the last century for both local and national advertising - from newspapers, outdoor and radio advertising to network and cable television, and most recently to internet and digital media - so too has been transformed the very concept of advertising, its functionality and its measurement.We compare four sources of annual nominal U.S. aggregate advertising expenditure data - from the public sector Internal Revenue Service and the U.S. Census Bureau Survey of Service Industries, and the private sector McCann Erickson and Magna Global advertising agencies- that are available over various time periods. In nominal terms, we estimate the elasticity of advertising expenditures with respect to Gross Domestic Product, and find that this elasticity appears to have increased substantially beginning in the late 1990s - from about 1.4 to 1.9. The timing of this structural break coincides roughly with the decline of print, radio and network and cable television, and the dramatic increase in digital and internet-based advertising. To understand the forces underlying this structural break in nominal advertising expenditures, data on media-specific advertising prices are needed, thereby converting nominal to real advertising. However, currently annual U.S. Bureau of Labor Statistics Producer Price Index data on digital and many other advertising media prices are only available beginning in 2010. The availability of media-specific quality-constant price indexes would not only enable researchers to trace more completely the recent impact of digital and internet advertising, but would also facilitate contemporary and longstanding issues to be addressed surrounding the measurement of advertising effects, including how variations in the durability of response to advertising across media are related to inter-media price differentials, and why heterogeneity among firms and industries may arise with respect to the procyclicality of advertising policies.
Author: Stephen G. Jones
Publisher: Routledge
ISBN: 0429830904
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
First published in 1986. This book explores developments in the cinema, sport, holidays, gambling, drinking and many more recreational activities, and situates working-class leisure within the determining economic and social context. In particular, the inventiveness of working people ‘at play’ is highlighted. Drawing on an extensive range of source material, the book has a wide general appeal, and will be useful to those professionally concerned with leisure, as well as teachers and students of social history, and all those interested in the patterns of working-class life in the past.
Author: Roger Mortimore
Publisher: Springer
ISBN: 1137567090
Category : Political Science
Languages : en
Pages : 885
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Book Description
This book is the most comprehensive single volume reference work available for British political facts. Covering the period from 1900 to the present, it is the latest edition in a series previously edited by David Butler and various collaborators. This new edition updates the contents to the immediate post-European Union referendum period in the UK. It is useful to a wide range of potential readers, including students, educators, journalists, policy professionals, and anyone with an interest in politics and political history. It will be valuable to academics working in a variety of disciplines, including history and political science.
Author: Charles Frederick Carter
Publisher: CUP Archive
ISBN:
Category : Great Britain
Languages : en
Pages : 208
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Book Description
Author: Keith Robbins
Publisher: Oxford University Press
ISBN: 9780198224969
Category : Great Britain
Languages : en
Pages : 962
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Book Description
Containing over 25,000 entries, this unique volume will be absolutely indispensable for all those with an interest in Britain in the twentieth century. Accessibly arranged by theme, with helpful introductions to each chapter, a huge range of topics is covered. There is a comprehensiveindex.
Author: Gerard J Tellis
Publisher: SAGE
ISBN: 147397156X
Category : Business & Economics
Languages : en
Pages : 755
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Book Description
′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.
Author: Adrian Bingham
Publisher: Clarendon Press
ISBN: 0191556734
Category : History
Languages : en
Pages : 280
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Book Description
Journalists often claim that they write the first draft of history, but few historians examine the press in detail when preparing later drafts. This book demonstrates the value of popular newspapers as a historical source by using them to explore the attitudes and identites of inter-war Britain, and in particular the reshaping of femininity and masculinity. It provides a fresh insight into a period of great significance in the making of twentieth century gender identities, when women and men were coming to terms with the upheavals of the Great War, the arrival of democracy, and rapid social change. The book also deepens our understanding of the development of the modern media by showing how newspaper editors, in the fierce competition for readers, developed a template for the popular press that is still influential today.
Author: Peter Gurney
Publisher: Bloomsbury Publishing
ISBN: 1441148302
Category : History
Languages : en
Pages : 286
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Book Description
CHOICE OUTSTANDING ACADEMIC TITLE AWARD WINNER 2018 It is commonly accepted that the consumer is now centre stage in modern Britain, rather than the worker or producer. Consumer choice is widely regarded as the major source of self-definition and identity rather than productive activity. Politicians vie with each other to fashion their appeal to 'citizen-consumers'. When and how did these profound changes occur? Which historical alternatives were pushed to the margins in the process? In what ways did the everyday consumer practices and forms of consumer organising adopted by both middle and working-class men and women shape the outcomes? This study of the making of consumer culture in Britain since 1800 explores these questions, introduces students to major debates and cuts a distinctive path through this vibrant field. It suggests that the consumer culture that emerged during this period was shaped as much by political relationships as it was by economic and social factors.
Author: Sean Street
Publisher: Indiana University Press
ISBN: 9780861966684
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
Histories of British broadcasting suggest that the BBC monopoly was never seriously challenged until the coming of ITV in 1955. Crossing the Ether counters this view, telling the story of commercial radio's first challenge to the Public Service monopoly between 1930 and 1939. In the telling, this account provides substantial primary evidence that radio in Britain during the 1930s was a battleground between continental-based stations, run by British and American commercial interests, and the BBC, beset by paternalistic and sabbatarian principles.
