Marketing Research with IBM® SPSS Statistics PDF Download
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Author: Karine Charry
Publisher: Routledge
ISBN: 1315525526
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM® SPSS Statistics. IBM® is one of the largest statistical software providers world-wide and their IBM® SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM® SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc. IBM®'s next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and easily from all types of data-even big data-and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives.
Author: Karine Charry
Publisher: Routledge
ISBN: 1315525526
Category : Business & Economics
Languages : en
Pages : 265
Get Book Here
Book Description
Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM® SPSS Statistics. IBM® is one of the largest statistical software providers world-wide and their IBM® SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM® SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc. IBM®'s next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and easily from all types of data-even big data-and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives.
Author: Robert Carver
Publisher:
ISBN: 9780170991902
Category :
Languages : en
Pages :
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Book Description
Author: Lee A. Kirkpatrick
Publisher: Wadsworth Publishing Company
ISBN: 9780495318637
Category : SPSS for Windows
Languages : en
Pages : 0
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Book Description
Featuring just the right amount of information and instruction, Kirkpatrick and Feeney's no-nonsense, streamlined guide provides a thorough introduction to Versions 12.0 and 13.0 of the powerful SPSS software. With this guide, students can learn how to use SPSS to perform all of the statistical procedures covered by a typical introductory statistics text--from histograms and descriptive statistics through correlation, regression, t-tests, and analysis of variance. Writing for students who need to use SPSS to complete homework problems or to conduct statistical analysis for a research project, Kirkpatrick and Feeney keep their explanations as simple and practical as possible.
Author: Alan C. Elliott
Publisher: SAGE Publications
ISBN: 1544360444
Category : Social Science
Languages : en
Pages : 386
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Book Description
Alan C. Elliott and Wayne A. Woodward’s Quick Guide to IBM® SPSS®: Statistical Analysis With Step-by-Step Examples gives students the extra guidance with SPSS they need without taking up valuable in-class time. A practical, accessible guide for using software while doing data analysis in the social sciences, students can learn SPSS on their own, allowing instructors to focus on the concepts and calculations in their lectures, rather than SPSS tutorials. Designed to work across disciplines, the authors have provided a number of SPSS "step-by-step" examples in chapters showing the user how to plan a study, prepare data for analysis, perform the analysis and interpret the output from SPSS. The new Third Edition covers IBM® SPSS® version 25, includes a new section on Syntax, and all chapters have been updated to reflect current menu options along with many SPSS screenshots, making the process much simpler for the user. In addition, helpful hints and insights are provided through the features "Tips and Caveats" and "Sidebars."
Author: Robert H. Carver
Publisher: Thomson Brooks/Cole
ISBN: 9780495107934
Category : SPSS (Computer file)
Languages : en
Pages : 0
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Book Description
DOING DATA ANALYSIS WITH SPSS VERSION 14.0 (WITH CD-ROM) is the perfect supplement to help you succed in your statistic course! This innovative guide offers practical instruction to SPSS 14.0, helping you learn helpful software skills. By using SPSS to handle complex computations, you can focus on the underlying statistical concepts and techniques in the introductory statistics course.
Author: Lee A. Kirkpatrick
Publisher: Cengage Learning
ISBN: 9781305877719
Category : Education
Languages : en
Pages : 0
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Book Description
Completely up to date and extremely student friendly, A SIMPLE GUIDE TO IBM SPSS: FOR VERSION 23.0, Fourteenth Edition, equips you with everything you need to know about the newest version of SPSS for Windows so you can effectively use the program in your statistics class. The guide's straightforward style frees you to concentrate on learning basic statistical concepts, while still developing familiarity with SPSS. It's clear, step-by-step instruction quickly gets you up to speed, enabling you to confidently use SPSS to do homework problems and conduct statistical analyses for research projects. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Lee A. Kirkpatrick
Publisher: Cengage Learning
ISBN: 9781111352554
Category : SPSS (Computer file)
Languages : en
Pages : 115
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Book Description
This no-nonsense book teaches you everything you need to know about the newest version of SPSS® for Windows® so you can effectively use the program in your statistics class. The guide's simple, straightforward style frees you to concentrate on learning basic statistical concepts, while still developing familiarity with SPSS. In no time, you will be using SPSS to do homework problems and conduct statistical analyses for research projects.
Author: Lee Kirkpatrick
Publisher: Cengage Learning
ISBN: 9780495597667
Category : Psychology
Languages : en
Pages : 128
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Book Description
This no-nonsense book teaches you everything you need to know about the newest version of SPSS for Windows so you can effectively use the program in your statistics class. The guide's simple, straightforward style frees you to concentrate on learning basic statistical concepts, while still developing familiarity with SPSS. In no time, you'll be using SPSS to do homework problems and conduct statistical analyses for research projects. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Kathrynn A. Adams
Publisher: SAGE Publications
ISBN: 1544318650
Category : Psychology
Languages : en
Pages : 263
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Book Description
Do you want to give your students more practice with research methods and statistics outside of class? Then the Student Study Guide With IBM® SPSS® Workbook for Research Methods, Statistics, and Applications, Second Edition, is for you. Written by Kathrynn A. Adams and Eva K. Lawrence, this study guide accompanies the new second edition of Research Methods, Statistics, and Applications and provides instructions for performing statistical calculations in IBM® SPSS® along with additional exercises to reinforce concepts in the text. It follows the main text chapter by chapter to provide for easy assigning and studying. Bundle it with Research Methods, Statistics, and Applications, 2e and save! ISBN: 978-1-5443-3016-7
Author: Lee A. Kirkpatrick
Publisher: Wadsworth Publishing Company
ISBN: 9780534610067
Category : Computers
Languages : en
Pages : 132
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Book Description
Featuring just the right amount of information and instruction, Kirkpatrick and Feeney's no-nonsense, streamlined guide provides a thorough introduction to Version 12.0 of the powerful SPSS software. With this guide, students can learn how to use SPSS to perform all of the statistical procedures covered by a typical introductory statistics text--from histograms and descriptive statistics through correlation, regression, t-tests, and analysis of variance. Writing for students who need to use SPSS to complete homework problems or to conduct statistical analysis for a research project, Kirkpatrick and Feeney keep their explanations as simple and practical as possible.
