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Author: Seth Godin
Publisher: Penguin UK
ISBN: 0141924861
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Author: Seth Godin
Publisher: Penguin UK
ISBN: 0141924861
Category : Business & Economics
Languages : en
Pages : 160
Get Book Here
Book Description
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Author: Gelett Burgess
Publisher: Good Press
ISBN:
Category : Fiction
Languages : en
Pages : 51
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Book Description
"The Purple Cow!" written by Gelett Burgess is a delightful collection of humorous and whimsical poems that showcase the author's wit and clever wordplay. Burgess' iconic poem "The Purple Cow" has become a classic in the world of nonsense literature. With its memorable verses and distinctive humor, the book brings joy and laughter to readers of all ages.
Author: Kirk Thompson
Publisher: University of Arkansas Press
ISBN: 1682260984
Category : Biography & Autobiography
Languages : en
Pages : 129
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Book Description
J.B. Hunt Transport hit the national business scene as a trucking company led by a dynamic founder known for his boundless optimism, untamed vision, and salesmanship. The company has since transformed into a multi-billion-dollar business by balancing business savvy and execution with an enduring entrepreneurial spirit--a rare feat in any industry. J.B. Hunt's triumphs and struggles provide a fascinating case study of how business theory, leadership, culture, and organizational best-practices have combined to create one of the most successful companies in American history. Kirk Thompson, with more than forty years of experience inside the company, gives a CEO's account of the company's evolution, while Matt Waller connects the leadership decisions to business theories that are transferrable to other leaders and industries. Purple on the Inside is more than a corporate history or business management primer. It's a practical case study that illustrates what Seth Godin described in Purple Cow, his best-selling book that considers what characteristics make for a remarkable business. It's the story of leaders and team members who tap into their founder's spirit for innovation while maintaining the focus and high level of performance needed to grow. It's a story about developing partnerships, technologies, and expertise that others can't easily duplicate. And it's a story of overcoming disheartening setbacks and cultivating the purple cows that have allowed J.B. Hunt Transport to do what many experts said was impossible--stand out from its competition in an industry full of brown cows.
Author: Mary Ames Mitchell
Publisher:
ISBN: 9780985053086
Category :
Languages : en
Pages :
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Book Description
Mary Ames Mitchell searches for her father, Thomas Winter Ames, fearing he has become homeless on the streets of Santa Monica, California. She wants to know what has become of him and why, thirteen years earlier, he estranged himself from her family.
Author: Tony Morgan
Publisher: Thomas Nelson
ISBN: 0718094476
Category : Religion
Languages : en
Pages : 225
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Book Description
Acclaimed church leader, blogger, founder and chief strategic officer of The Unstuck Group, Tony Morgan unpacks the lifecycle of a typical church, identifies characteristics of each phase, and provides practical next steps a church can take to move towards sustained health. Think about your church for a moment. Is it growing? Is it diminishing? Is it somewhere in between? Acclaimed church leader, blogger, and founder and chief strategic officer of The Unstuck Group, Tony Morgan has identified the seven stages of a church's lifecycle that range from the hopeful and optimistic days of launch, to the stagnating last stages of life support. Regardless of the stage in which you find your church, it carries with it the world's greatest mission—to "go and make disciples of all the nations . . ." With eternity at stake the Church should be doing most everything within its power to see lives changed forever. The Church should strive for the pinnacle of the lifecycle, where they are continually making new disciples and experiencing what Morgan refers to as "sustained health." In The Unstuck Church, Morgan unpacks each phase of the church lifecycle, and offers specific and strategic next steps the church leader can take to find it's way to sustained health . . . and finally become unstuck. The Unstuck Church is a call for honest an assessment of where your church sits on the lifecycle, and a challenge to move beyond it.
Author: Sadie E. Dreikurs
Publisher: Adler School of Professional
ISBN: 9780918560322
Category : Medical
Languages : en
Pages : 146
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Book Description
An autobiographical sketch of Sadie "Tee" Dreikurs; followed by explanation of her methods of art therapy, examples of projects, and applications to various therapeutic settings.
Author: Carmen Agra Deedy
Publisher: Holiday House
ISBN: 1682631117
Category : Juvenile Nonfiction
Languages : en
Pages : 38
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Book Description
This New York Times bestseller recounts the true story of the touching gift bestowed on the US by the Maasai people in the wake of the September 11 attacks. In June of 2002, a mere nine months since the September 11 attacks, a very unusual ceremony begins in a far-flung village in western Kenya. An American diplomat is surrounded by hundreds of Maasai people. A gift is about to be bestowed upon the American men, women, and children, and he is there to accept it. The gift is as unexpected as it is extraordinary. Hearts are raw as these legendary Maasai warriors offer their gift to a grieving people half a world away. Word of the gift will travel newswires around the globe, and for the heartsick American nation, the gift of fourteen cows emerges from the choking dust and darkness as a soft light of hope―and friendship. With stunning paintings from Thomas Gonzalez, master storyteller Carmen Agra Deedy (in collaboration with Naiyomah) hits all the right notes in this elegant story of generosity that crosses boundaries, nations, and cultures.
Author: Cassandra Federman
Publisher: Albert Whitman & Company
ISBN: 0807578665
Category : Juvenile Fiction
Languages : en
Pages : 40
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Book Description
2021 Redbud Read-Aloud Book Award Masterlist Writing a school report on sea cows? You might ask this sea cow what SHE thinks! When an imaginative second-grader writes a school report about sea cows, the subject is not happy with her portrayal. Sea Cow—or Manatee, as she prefers to be called—comes to life on the pages of the report and decides to defend herself against unflattering comparisons to set the record straight with fascinating facts about manatees.
Author: Bonnie Worth
Publisher: Random House Books for Young Readers
ISBN: 0593126564
Category : Juvenile Nonfiction
Languages : en
Pages : 24
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Book Description
Laugh and learn with fun facts about farm animals, tractors, harvesting crops, and more—all told in Dr. Seuss’s beloved rhyming style and starring The Cat in the Hat! “Spring has sprung, my fine friends! Come along! Grab an arm. Let me take you to tour the Greenbean family’s farm!” The Cat in the Hat’s Learning Library series combines beloved characters, engaging rhymes, and Seussian illustrations to introduce children to non-fiction topics from the real world! On a trip to the Greenbean family farm, readers will see how: • cows are milked • chickens are fed • sheep are sheered • fields are tilled • and much more! Perfect for story time and for the youngest readers, Cows Can Moo! Can You? also includes an index, glossary, and suggestions for further learning. Look for more books in the Cat in the Hat’s Learning Library series! Hark! A Shark! All About Sharks If I Ran the Dog Show: All About Dogs Oh Say Can You Say Di-no-saur? All About Dinosaurs On Beyond Bugs! All About Insects One Vote Two Votes I Vote You Vote There’s No Place Like Space: All About Our Solar System Who Hatches the Egg? All About Eggs Why Oh Why Are Deserts Dry? All About Deserts Wish for a Fish: All About Sea Creatures
Author: Susan Call
Publisher: GuidepostsBooks
ISBN: 9780824934415
Category : Abused women
Languages : en
Pages : 0
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Book Description
A wife and mother's amazing journey from darkness into a life fully restored in God's light. A whimsical comment from a kind stranger, 'Be sure to search for purple cows,' brings hope to a woman and her children fleeing from a life filled with trouble. In A Search for Purple Cows, Susan Call reveals to the world how painful a relationship can be when love deteriorates into a cycle of abuse and betrayal. Her moving memoir chronicles how she first met her husband, a handsome, stylish, generous man with whom she worked. Eventually they fell in love, married, and had two children. Their life seemed idyllic -- they had a beautiful home and everything a family could desire. But soon, inside those walls, Call was tormented by her husband's alcoholism, domestic abuse, and infidelity that cast her family into a world fraught with fear and despair. God found her in the midst of her pain, and showed her, through the unlikely source of a Christian radio station, that a journey toward Him was possible even in the most unthinkable circumstances. Call eventually found the strength to move on and start anew.
