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Author: Haiyan Feng
Publisher:
ISBN: 9781915338099
Category :
Languages : en
Pages : 0
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Book Description
Author: Haiyan Feng
Publisher:
ISBN: 9781915338099
Category :
Languages : en
Pages : 0
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Book Description
Author: Keith Dinnie
Publisher: Routledge
ISBN: 1000564495
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes in the field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New Academic Perspectives and Practitioner Insights in each chapter Updated and new cases from a broad range of nations and cultures Fresh coverage of online branding and social media New material covering the critical and ethical issues of nation branding, including the limitations Updated references and sources Updated online resources, including PowerPoint slides and Instructor Manual with end-of-chapter discussion points and suggested answers This is an essential introduction to nation branding for students of Marketing, Brand Management, Communications, and Public and International Relations, as well as policy makers looking for a rigorous yet applied approach.
Author: Xiuli Wang
Publisher: Springer Nature
ISBN: 9811531846
Category : Language Arts & Disciplines
Languages : en
Pages : 152
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Book Description
This book explores the effectiveness of the Chinese government’s recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public's view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leaders’ foreign visits, Chinese media’s overseas expansion, Confucius institutes, global mega events, and Chinese government’s new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy.
Author: Finn Frandsen
Publisher: Emerald Group Publishing
ISBN: 1838675094
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
Author: Chen Yi
Publisher: Taylor & Francis
ISBN: 1000629481
Category : Performing Arts
Languages : en
Pages : 254
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Book Description
Emphasizing the role of documentary in shaping a nation-state’s image, demonstrating social development and promoting cultural exchanges, this book examines the changes in China’s national image in documentaries at home and abroad since 1949. Based on theoretical frameworks of media sociology, political economy of communication and cultural studies, the book traces the development of Chinese documentary and discusses social transformation and cultural representation embodied in documentaries related to China. It is revealed how these works witness, reflect and interact with social transitions in all aspects of a modernizing China, as well as how documentary production struggles among and mediates between technology, market, ideology, social forces and professionalism. In terms of future prospects of documentary in an era when media convergence is burgeoning, the author explores feasible paths to further promotion of cross-cultural communication and China’s national image, by analyzing documentary aesthetics and representative cases of documentary practice. The title will appeal to scholars and students interested in culture and communication, documentary, film, media and Chinese society.
Author: J. Lee
Publisher: Springer
ISBN: 1137276746
Category : Social Science
Languages : en
Pages : 248
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Book Description
China's combination of authoritarian rule and a market-oriented economy has proven simultaneously appealing and a source of domestic discontent. This essay collection balances policy analysis with detailed investigation of escalating popular unrest to anticipate the future of Chinese governance & society.
Author: Waldemar Cudny
Publisher: Routledge
ISBN: 1000430472
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of places that use events to shape their identities. It considers how events are used in forming a branded image of a place and disseminate information about it. This innovative book offers theoretical insights of the opportunities and challenges related to place event marketing. With contributions from leading thinkers in the field, chapters also draw on empirical examples to showcase a variety of events across the Asia Pacific, such as MICE, sporting events, festivals, and religious and cultural celebrations. The book explores the importance of such events for the socio-economic development of urban regions. Today, the Asia Pacific is one of the world's fastest developing regions and its rising economic power is accompanied by the growing importance of the tourism and event sector. The book is a unique study relating to a very exceptional region of the world. The role of events in tourism development and the rise of the region’s soft power is presented through carefully selected examples of cities from different countries. The book concludes with commentary on the future directions for research in this area. Written in an accessible style, this book will be of great interest to students, scholars, and practitioners working in events studies, urban studies, tourism, place branding and promotion, business and management studies, geography, sociology, and sport and leisure studies.
Author: Daya Kishan Thussu
Publisher: Routledge
ISBN: 1317214617
Category : Social Science
Languages : en
Pages : 366
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Book Description
As part of its ‘going out’ strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China’s Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it. Each chapter examines a different dimension of Chinese media’s globalization, from newspapers, radio, film and television, to social media and journalism. Topics include the rise of Chinese news networks, China Daily as an instrument of China’s public diplomacy and the discussion around the growth of China’s state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China. Together, this collection of essays offers a comprehensive evaluation of complex debates concerning the impact of China on the international media landscape, and makes a distinctive addition to Chinese media studies, as well as to broader global media discourses. Beyond its primary readership among academics and students, China’s Media Go Global is aimed at the growing constituency of general readers, for whom the role of the media in globalization is of wider interest.
Author: Li Pan
Publisher: Taylor & Francis
ISBN: 1003823920
Category : Language Arts & Disciplines
Languages : en
Pages : 297
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Book Description
Focusing on multimodality in translation studies, this edited volume provides insights into the trends and practices of multimodal translation in a variety of media. Divided into four main themes, the book explores audiovisual translation in digital media, multimodal translation of Chinese classics, multimodal design in website translation, and the use of paratexts in conference interpreting. Contributors draw on a diverse range of methods and theoretical models, including systemic functional multimodal discourse analysis, narrative theory, Skopos-functional theory, multimodal analysis of digital discourse, and corpus-based multimodal analysis. It covers important topics in media translation, ranging from emerging multimodal translation models to multimodal creativity in interlingual subtitling for social media and identity construction in the multimodal translation of food advertising. Through robust empirical studies, the book aims to shed light on the methodological development of multimodal translation in different media forms, including social media, websites, on-site interactions and books. The title will be of great value to scholars and students of linguistics, translation studies, multimodal discourse analysis and digital media.
Author: Asheida Charles
Publisher:
ISBN: 9783668234932
Category :
Languages : en
Pages : 94
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Book Description
Thesis (M.A.) from the year 2015 in the subject Communications - Media and Politics, Politic Communications, grade: 95%, Communication University of China (Institute of Communication Studies), course: Master Thesis - News Framing, language: English, abstract: This thesis aims to analyze how BBC News frames China's National Image. The general objectives are to determine the most dominant frames used and to identify the motives behind the choice of frames used. This study, through the use of qualitative content analysis looks at all BBC News online reports on APEC CEO Summit 2014 and Occupy Central protests in Hong Kong. Framing and Agenda-Setting communication theories were researched and used throughout the study. This study is significant because it contributes a new perspective to the academic discussion on Western media framing process of China's National Image. This study found that China's National Image is represented unfavorably by BBC News and that the frames used were dependent on the specific event. Moreover, this research found that BBC News reporting of both events was bias, which can be attributed to journalists' routine practices and organizational ideology regarding BBC News reporting on China-related events. This discourse is relevant and important. It provides valuable insights to contemporary China about BBC news' representation of its image. Given the findings, it is fair to assert that BBC News, through its reporting on China-related events aims to misrepresent the image of China. The results may encourage further discussion on the existing phenomenon about Western media framing of China.
