A Research Agenda for Political Marketing PDF Download
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Author: Newman, Bruce I.
Publisher: Edward Elgar Publishing
ISBN: 1800377207
Category : Political Science
Languages : en
Pages : 208
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Book Description
This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing.
Author: Newman, Bruce I.
Publisher: Edward Elgar Publishing
ISBN: 1800377207
Category : Political Science
Languages : en
Pages : 208
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Book Description
This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing.
Author: William H. Dutton
Publisher: Edward Elgar Publishing
ISBN: 1789903092
Category : Political Science
Languages : en
Pages : 265
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Book Description
This Elgar Research Agenda showcases insights from leading researchers on the charged issues and questions that lie ahead in the multidisciplinary field of digital politics. Covering the political implications of the Internet, social media, datafication and computational analytics, it looks to the future of how research might address the political challenges of the digital age and maps the key emerging trends in this field.
Author: Bill Dunn
Publisher: Edward Elgar Publishing
ISBN: 1789903076
Category : Political Science
Languages : en
Pages : 247
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Book Description
Forward thinking and provocative, this Research Agenda demonstrates different approaches to the field from experts focusing on global and local, and historical and contemporary issues. Eminent global scholars examine a diverse selection of interdisciplinary themes, raising questions surrounding future research, offering examples and linking the theory to its implications for practice and policy.
Author: Peters, B. Guy
Publisher: Edward Elgar Publishing
ISBN: 1788117999
Category : Political Science
Languages : en
Pages : 256
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Book Description
This Research Handbook offers a comprehensive study of existing and emerging general principles of EU law by scholars from a wide range of expertise in EU law, international law, legal theory and different areas of substantive law. It explores the theory, content, role and function of general principles in EU law to better understand general principles as a mechanism for the substantive openness of the EU legal order as well as for cross-fertilization and coherence of legal orders. Their potential as a tool to manage the interaction of legal regimes and orders is a particular focal point and will make this Handbook a must-read for scholars of EU Law.
Author: Benz, Arthur
Publisher: Edward Elgar Publishing
ISBN: 178990837X
Category : Political Science
Languages : en
Pages : 307
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Book Description
This Research Agenda provides a broad and comprehensive overview of the field of multilevel governance. Illustrating theoretical and normative approaches and identifying prevailing gaps in research, it offers a cutting-edge agenda for future investigations.
Author: Alina Mungiu-Pippidi
Publisher: Edward Elgar Publishing
ISBN: 1789905001
Category : Political Science
Languages : en
Pages : 233
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Book Description
This interdisciplinary Research Agenda contains state-of-the-art surveys of the field of corruption and points towards an agenda for future research. This comprehensive work covers the main approaches to diagnosing, analysing and measuring corruption, as well as the ways to tackle it. Chapters explore top political and grassroots corruption, buying and stealing votes, corruption in relation to gender and the media, digital anti-corruption and an examination of whistleblowing and market-based tools.
Author: Sciubba, Jennifer D.
Publisher: Edward Elgar Publishing
ISBN: 178897574X
Category : Social Science
Languages : en
Pages : 263
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Book Description
Exploring how demographic dynamism continues to shape the character of societies, this forward-looking Research Agenda offers insights into how the human population has undergone fundamental demographic shifts, and the impact these have had on how we organize ourselves politically, the design of our economic systems, and even our societal relationships.
Author: Robert P. Ormrod
Publisher: SAGE
ISBN: 1446281426
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: - Short chapter introduction and learning summaries - Discussion questions to share in the classroom - Annotated suggestions for further reading - Lists of key terms to consider This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O'Shaughnessy, Queen Mary, University of London
Author: Peter Dauvergne
Publisher: Edward Elgar Publishing
ISBN: 1788110951
Category : Political Science
Languages : en
Pages : 213
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Book Description
In a world confronted with escalating environmental crises, are academics asking the right questions and advocating the best solutions? This Research Agenda paves the way for new and established scholars in the field, identifying the significant gaps in research and emerging issues for future generations in global environmental politics.
Author: Dominic Medway
Publisher: Edward Elgar Publishing
ISBN: 1839102853
Category : Business & Economics
Languages : en
Pages : 345
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Book Description
This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.
