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Author: William Poundstone
Publisher: Hill and Wang
ISBN: 1429943939
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.
Author: William Poundstone
Publisher: Hill and Wang
ISBN: 1429943939
Category : Business & Economics
Languages : en
Pages : 350
Get Book Here
Book Description
Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.
Author: Frederick D. Parker
Publisher:
ISBN:
Category : Coral Sea, Battle of the, 1942
Languages : en
Pages : 74
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Book Description
Author: Frederick D. Parker
Publisher:
ISBN:
Category : Ciphers
Languages : en
Pages : 88
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Book Description
Author: Frederick D. Parker
Publisher: CreateSpace
ISBN: 9781478344292
Category : Pearl Harbor (Hawaii), Attack on, 1941
Languages : en
Pages : 104
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Book Description
This is the story of the U.S. Navy's communications intelligence (COMINT) effort between 1924 and 1941. It races the building of a program, under the Director of Naval Communications (OP-20), which extracted both radio and traffic intelligence from foreign military, commercial, and diplomatic communications. It shows the development of a small but remarkable organization (OP-20-G) which, by 1937, could clearly see the military, political, and even the international implications of effective cryptography and successful cryptanalysis at a time when radio communications were passing from infancy to childhood and Navy war planning was restricted to tactical situations. It also illustrates an organization plagues from its inception by shortages in money, manpower, and equipment, total absence of a secure, dedicated communications system, little real support or tasking from higher command authorities, and major imbalances between collection and processing capabilities. It explains how, in 1941, as a result of these problems, compounded by the stresses and exigencies of the time, the effort misplaced its focus from Japanese Navy traffic to Japanese diplomatic messages. Had Navy cryptanalysts been ordered to concentrate on the Japanese naval messages rather than Japanese diplomatic traffic, the United States would have had a much clearer picture of the Japanese military buildup and, with the warning provided by these messages, might have avoided the disaster of Pearl Harbor.
Author: John C. Goodman
Publisher: Independent Institute
ISBN: 1598133977
Category : Law
Languages : en
Pages : 334
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Book Description
In this long-awaited updated edition of his groundbreaking work Priceless: Curing the Healthcare Crisis, renowned healthcare economist John Goodman ("father" of Health Savings Accounts) analyzes America's ongoing healthcare fiasco—including, for this edition, the failed promises of Obamacare. Goodman then provides what many critics of our healthcare system neglect: solutions. And not a moment too soon. Americans are entangled in a system with perverse incentives that raise costs, reduce quality, and make care less accessible. It's not just patients that need liberation from this labyrinth of confusion—it's doctors, businessmen, and institutions as well. Read this new work and discover: why no one sees a real price for anything: no patient, no doctor, no employer, no employee; how Obamacare's perverse incentives cause insurance companies to seek to attract the healthy and avoid the sick; why having a preexisting condition is actually WORSE under Obamacare than it was before—despite rosy political promises to the contrary; why emergency-room traffic and long waits for care have actually increased under Obamacare; how Medicaid expansion spends new money insuring healthy, single adults, while doing nothing for the developmentally disabled who languish on waiting lists and children who aren't getting the pediatric care they need; how the market for medical care COULD be as efficient and consumer-friendly as the market for cell phone repair... and what it would take to make that happen; how to create centers of medical excellence, which compete to meet the needs of the chronically ill; and much, much more... Thoroughly researched, clearly written, and decidedly humane in its concern for the health of all Americans, John Goodman has written the healthcare book to read to understand today's healthcare crisis. His proposed solutions are bold, crucial, and most importantly, caring. Healthcare is complex. But this book isn't. It's clear, it's satisfying, and it's refreshingly human. If you read even one book about healthcare policy in America, this is the one to read.
Author: Dee Henderson
Publisher: Baker Books
ISBN: 1441264531
Category : Fiction
Languages : en
Pages : 433
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Book Description
When asked what he does for a living . . . Commander Mark Bishop is deliberately low-key: "I'm in the Navy." But commanding the ballistic missile submarine USS Nevada, keeping her crew trained and alert during ninety-day submerged patrols, and being prepared to launch weapons on valid presidential orders, carries a burden of command like few other jobs in the military. Mark Bishop is a man who accepts that responsibility, and handles it well. And at a time when tensions are escalating around the Pacific Rim, the Navy is glad to have him. Mark wants someone to come home to after sea patrols. The woman he has in mind is young, with a lovely smile, and very smart. She's a civilian, yet she understands the U.S. Navy culture. And he has a strong sense that life with her would never be boring. But she may be too deep in her work to see the potential in a relationship with him. Gina Gray would love to be married. She has always envisioned her life that way. A breakup she didn't see coming, though, has her focusing all her attention on what she does best--ocean science research. She's on the cusp of a major breakthrough, and she needs Mark Bishop's perspective and help. Because what she told the Navy she's figured out is only the beginning. If she's right, submarine warfare is about to enter a new and dangerous chapter.
Author:
Publisher:
ISBN:
Category : American essays
Languages : en
Pages : 1284
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Book Description
Author: John Hohenberg
Publisher: Syracuse University Press
ISBN: 9780815626480
Category : Language Arts & Disciplines
Languages : en
Pages : 392
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Book Description
This extensively revised edition reads like an adventure story about the vital role of the foreign correspondent throughout history. From the roles of Winston Churchill and Georges Clemenceau to those of some of history's greatest war correspondents from Ernie Pyle to Peter Arnett, Hohenberg, himself a reporter of considerable standing, distills the wars and historical moments that have shaped world politics. In the second edition, Hohenberg emphasizes the American experience, particularly the recent role of television and daily newspaper correspondents in Vietnam, the Gulf War, and the post-Cold War crises. He also examines of the role of the foreign correspondent in the future and the impact of new media technologies on this profession.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 48
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Book Description
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Author: J D Brown
Publisher: Seaforth Publishing
ISBN: 1848320426
Category : History
Languages : en
Pages : 306
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Book Description
Between 1939 and 1945 the Royal Navy's Fleet Air Arm grew from a small force into a powerful strategic weapon. British carrier-based aircraft fought throughout the world and David Brown here describes their activities in the Home, Mediterranean, Eastern and British Pacific Fleets, together with Forces created for specific operations, listing aircraft and units embarked during the various phases. He goes on to describe carrier operations in the Pacific between 1941 and 1945, the greatest maritime war in history. Both the United States and Imperial Japanese Navies watched the Royal Navy's early carrier operations in the European Theatre and benefited from the lessons. American aircrews and sailors learnt quickly in action until, by March 1945, the United States Fifth Fleet with its associated Marine Corps formations was probably the most efficient and effective instrument of war deployed in the pre-nuclear age. This new work contains material from two volumes, first published in 1968 and 1974, merged with notes for a third which David Brown prepared but never published before his death. They appear for the first time together, providing the most detailed single-volume account currently available of the operation of British, American and Japanese aircraft carriers in World War II.
