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Author:
Publisher: Participative Marketing
ISBN:
Category :
Languages : en
Pages : 384
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Book Description
Author:
Publisher: Participative Marketing
ISBN:
Category :
Languages : en
Pages : 384
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Book Description
Author: Dennis List
Publisher:
ISBN: 9781869333447
Category : Radio audiences
Languages : en
Pages : 312
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Book Description
Author: David Deacon
Publisher: Bloomsbury USA
ISBN: 9780340596852
Category : Social Science
Languages : en
Pages : 448
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Book Description
This is a complete guide to researching media and communciations. It introduces the major research methods, giving examples of research analyses and practical step-by-step guides on how to do research. Packed with useful information, tips and sources, and illustrated with a variety of international case studies, it will be essential both to serious students of media and to the practicing researcher.
Author: Anthony Adornato
Publisher: CQ Press
ISBN: 150635713X
Category : Language Arts & Disciplines
Languages : en
Pages : 217
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Book Description
A Practical Guide for Multimedia Journalism Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect. In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.
Author: Diane Rasmussen Neal
Publisher: Elsevier
ISBN: 178063319X
Category : Education
Languages : en
Pages : 261
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Book Description
This book provides an overview of social media technologies in the context of practical implementation for academics, guided by applied research findings, current best practices, and the author’s successful experiences with using social media in academic settings. It also provides academics with sensible and easy strategies for implementing a wide spectrum of social media and related technologies - such as blogs, wikis, Facebook, and various Google tools for professional, teaching, and research endeavours. No other book exists that assists academics in learning how to use social media to benefit their teaching and research The editor has an extensive background in social media teaching, consulting, research, and everyday use All the contributors come to the book with a common goal, from various expertise areas and perspectives
Author: David Deacon
Publisher:
ISBN:
Category :
Languages : en
Pages : 427
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Book Description
Author: Amanda Willett
Publisher: Routledge
ISBN: 1000369072
Category : Performing Arts
Languages : en
Pages : 313
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Book Description
Fully revised and updated, this second edition of Media Production provides a comprehensive introductory guide to radio, television and fi lm production techniques. Using a step-by-step structure that takes students through the production process from conception to delivery, this book explores initial brainstorming through to planning, research, recording and editing. Operational procedures are set out in detail, taking into account the context in which students work and the type of equipment available to them. Clear instructional photographs are provided to illustrate key teaching points. Written by an experienced BBC producer and director, this textbook is ideal for FE Media students as well as those just starting out in the industry. Updated online resources include templates, notes and exercises to help students prepare for their own productions, as well as a glossary of key terms and helpful weblinks.
Author: Amanda Willett
Publisher: Routledge
ISBN: 1136187073
Category : Social Science
Languages : en
Pages : 273
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Book Description
Media Production is an introductory guide to radio, TV and film production techniques. Illuminating the step by step process from conception to delivery, from the initial brainstorms, through planning, research and editing, this book creates a guided structure to help students learn about media production. Aimed at those producing radio, film or TV productions for the first time, this book offers relevant advice which takes account of the context in which students work and the type of equipment available to them. Supported by online resources, this textbook provides templates, notes and exercises to help students prepare for their own productions, as well as a video and audio library showcasing techniques, interviews and behind the scenes industry footage.
Author: Anthony Adornato
Publisher: Routledge
ISBN: 1000408531
Category : Social Science
Languages : en
Pages : 266
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Book Description
Now in its second edition, Mobile and Social Media Journalism continues to be an essential resource for learning how journalists and news organizations use mobile and social media to gather news, distribute content, and engage with audiences. Merging theory and practice, the book includes checklists and practical activities in every chapter, enabling readers to immediately build the mobile and social media skills that today’s journalists need and which news organizations expect. The second edition retains a focus on journalism’s core values, such as authentication, verification, and credibility, while guiding readers on how to apply them to digital media activities. The book also offers an in-depth discussion of the audience’s active role in producing content, how mobile devices and social media have changed the way the audience consumes news, and what these changes mean for journalists. Updated to address the latest trends in multimedia journalism, the second edition includes two new chapters: "Writing mobile-friendly web stories" and "The spread of fake news". This is a valuable resource for journalism students, as well as media professionals seeking to update their skills. The book also features a companion website at www.mobileandsocialmediajournalism.com, providing online resources for students and lecturers, including video tutorials, industry news, and sample assignments. The book’s Twitter account (@MobileJourn) and Facebook page (fb.com/MobileandSocialMediaJournalism) share the latest industry trends and offer tips for teaching the topic.
Author: Catherine Murray
Publisher: Bloomsbury USA
ISBN: 9780340762752
Category : Social Science
Languages : en
Pages : 256
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Book Description
A practical guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research, this text introduces and discusses four complementary key approaches to empirical research in media audience analysis.
