A Practical Guide to Marketing for Lawyers PDF Download
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Author: Catherine Bailey
Publisher:
ISBN: 9781911035176
Category :
Languages : en
Pages :
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Book Description
This practical guide book provides a comprehensive overview of each element of marketing communications from advertising and branding to social media and websites. Written in layman's terms, it's ideal for newcomers and seasoned marketers alike.
Author: Catherine Bailey
Publisher:
ISBN: 9781911035176
Category :
Languages : en
Pages :
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Book Description
This practical guide book provides a comprehensive overview of each element of marketing communications from advertising and branding to social media and websites. Written in layman's terms, it's ideal for newcomers and seasoned marketers alike.
Author: James A. Durham
Publisher: American Bar Association
ISBN: 9781590313558
Category : Law
Languages : en
Pages : 332
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Book Description
A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.
Author: Gregory H. Siskind
Publisher: American Bar Association
ISBN: 9781590318768
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
Author: CATHERINE. INGRAM BAILEY (JENNET.)
Publisher:
ISBN: 9781911035954
Category :
Languages : en
Pages : 214
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Book Description
Those lawyers lacking marketing expertise and operating with modest funds can find the help they need in this practical guide book. It provides a comprehensive overview of each element of marketing communications from advertising and branding to social media and websites. This second edition also features a new chapter covering GDPR.
Author: Mark Oglesby
Publisher: Routledge
ISBN: 1136913815
Category : Law
Languages : en
Pages : 238
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Book Description
First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Catherine Alman MacDonagh
Publisher: American Bar Association
ISBN: 9781590318331
Category : Business & Economics
Languages : en
Pages : 66
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Book Description
This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.
Author: Austin G. Anderson
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 204
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Book Description
Author: Margaret Grisdela
Publisher: Rj Communications
ISBN: 9780979567414
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
Courting Your Clients is a legal marketing book that provides a rainmaking roadmap for lawyers at any point in their career. Attorneys will discover what works and what to avoid in building the right marketing programs for their law firm practice. Powerful business development techniques are described in detail, including how to generate new revenues quickly by marketing to current and past clients; how to build a strategic referral network; how to implement Internet marketing techniques for lead generation; and how to create high visibility speaking and publishing opportunities that attract qualified prospects. A sample attorney marketing plan is included as part of this fact-filled book.
Author: Catherine Alman MacDonagh
Publisher: American Bar Association
ISBN: 9781590318300
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders.
Author: Michael F. Melcher
Publisher: American Bar Association
ISBN: 9781590318430
Category : Law
Languages : en
Pages : 196
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Book Description
A high level of pay doesn't necessarily mean a high level of satisfaction. Written in a fun and inspirational way, this book will help lawyers find a way to happiness in their career and life. Starting with self examination, readers will be able to analyze their personal values and then create their own personal fulfillment plan. Create a step-by-step plan for life and career that will get you back on track with your personal definition of happiness with this important book.
