Author: Dorsey Gardner
Publisher: BoD – Books on Demand
ISBN: 3385479924
Category : Fiction
Languages : en
Pages : 542
Book Description
Reprint of the original, first published in 1882.
Quatre-Bras, Ligny and Waterloo. A Narrative of the Campaign in Belgium, 1815
Author: Dorsey Gardner
Publisher: BoD – Books on Demand
ISBN: 3385479924
Category : Fiction
Languages : en
Pages : 542
Book Description
Reprint of the original, first published in 1882.
Publisher: BoD – Books on Demand
ISBN: 3385479924
Category : Fiction
Languages : en
Pages : 542
Book Description
Reprint of the original, first published in 1882.
Re:imagining Change
Author: Patrick Reinsborough
Publisher: PM Press
ISBN: 162963395X
Category : Political Science
Languages : en
Pages : 317
Book Description
Re:Imagining Change provides resources, theory, hands-on tools, and illuminating case studies for the next generation of innovative change-makers. This unique book explores how culture, media, memes, and narrative intertwine with social change strategies, and offers practical methods to amplify progressive causes in the popular culture. Re:Imagining Change is an inspirational inside look at the trailblazing methodology developed by the Center for Story-based Strategy over fifteen years of their movement building partnerships. This practitioner’s guide is an impassioned call to innovate our strategies for confronting the escalating social and ecological crises of the twenty-first century. This new, expanded second edition includes updated examples from the frontlines of social movements and provides the reader with easy-to-use tools to change the stories they care about most.
Publisher: PM Press
ISBN: 162963395X
Category : Political Science
Languages : en
Pages : 317
Book Description
Re:Imagining Change provides resources, theory, hands-on tools, and illuminating case studies for the next generation of innovative change-makers. This unique book explores how culture, media, memes, and narrative intertwine with social change strategies, and offers practical methods to amplify progressive causes in the popular culture. Re:Imagining Change is an inspirational inside look at the trailblazing methodology developed by the Center for Story-based Strategy over fifteen years of their movement building partnerships. This practitioner’s guide is an impassioned call to innovate our strategies for confronting the escalating social and ecological crises of the twenty-first century. This new, expanded second edition includes updated examples from the frontlines of social movements and provides the reader with easy-to-use tools to change the stories they care about most.
A Narrative of the Campaign in the Valley of the Shenandoah, in 1861
Author: Robert Patterson
Publisher:
ISBN:
Category : Bull Run, 1st Battle of, Va., 1861
Languages : en
Pages : 340
Book Description
Publisher:
ISBN:
Category : Bull Run, 1st Battle of, Va., 1861
Languages : en
Pages : 340
Book Description
Handbook of Research on Narrative Advertising
Author: Yilmaz, Recep
Publisher: IGI Global
ISBN: 1522597913
Category : Business & Economics
Languages : en
Pages : 436
Book Description
Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
Publisher: IGI Global
ISBN: 1522597913
Category : Business & Economics
Languages : en
Pages : 436
Book Description
Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
Reagan's Revolution
Author: Craig Shirley
Publisher: Thomas Nelson
ISBN: 1418569100
Category : Political Science
Languages : en
Pages : 448
Book Description
Today's political scene looks nothing like it did thirty years ago, and that is due mostly to Reagan's monumental reshaping of the Republican party. What few people realize, however, is that Reagan's revolution did not begin when he took office in 1980, but in his failed presidential challenge to Gerald Ford in 1975-1976. This is the remarkable story of that historic campaign-one that, as Reagan put it, turned a party of "pale pastels" into a national party of "bold colors." Featuring interviews with a myriad of politicos, journalists, insiders, and observers, Craig Shirley relays intriguing, never-before-told anecdotes about Reagan, his staff, the campaign, the media, and the national parties and shows how Reagan, instead of following the lead of the ever-weakening Republican party, brought the party to him and almost single-handedly revived it.
Publisher: Thomas Nelson
ISBN: 1418569100
Category : Political Science
Languages : en
Pages : 448
Book Description
Today's political scene looks nothing like it did thirty years ago, and that is due mostly to Reagan's monumental reshaping of the Republican party. What few people realize, however, is that Reagan's revolution did not begin when he took office in 1980, but in his failed presidential challenge to Gerald Ford in 1975-1976. This is the remarkable story of that historic campaign-one that, as Reagan put it, turned a party of "pale pastels" into a national party of "bold colors." Featuring interviews with a myriad of politicos, journalists, insiders, and observers, Craig Shirley relays intriguing, never-before-told anecdotes about Reagan, his staff, the campaign, the media, and the national parties and shows how Reagan, instead of following the lead of the ever-weakening Republican party, brought the party to him and almost single-handedly revived it.
Quatre-Bras, Ligny and Waterloo
Author: Dorsey Gardner
Publisher:
ISBN:
Category : Ligny, Battle of, Ligny, Belgium, 1815
Languages : en
Pages : 550
Book Description
Publisher:
ISBN:
Category : Ligny, Battle of, Ligny, Belgium, 1815
Languages : en
Pages : 550
Book Description
The Chitral Campaign
Author: Harry Craufuird Thomson
Publisher:
ISBN:
Category : Bajour (India)
Languages : en
Pages : 346
Book Description
Publisher:
ISBN:
Category : Bajour (India)
Languages : en
Pages : 346
Book Description
Campaign It!
Author: Alan Barnard
Publisher: Kogan Page Publishers
ISBN: 0749464216
Category : Business & Economics
Languages : en
Pages : 232
Book Description
This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works. Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.
Publisher: Kogan Page Publishers
ISBN: 0749464216
Category : Business & Economics
Languages : en
Pages : 232
Book Description
This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works. Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.
Alice Paul and the American Suffrage Campaign
Author: Katherine H Adams
Publisher: University of Illinois Press
ISBN: 0252090349
Category : Social Science
Languages : en
Pages : 299
Book Description
Past biographies, histories, and government documents have ignored Alice Paul's contribution to the women's suffrage movement, but this groundbreaking study scrupulously fills the gap in the historical record. Masterfully framed by an analysis of Paul's nonviolent and visual rhetorical strategies, Alice Paul and the American Suffrage Campaign narrates the remarkable story of the first person to picket the White House, the first to attempt a national political boycott, the first to burn the president in effigy, and the first to lead a successful campaign of nonviolence. Katherine H. Adams and Michael L. Keene also chronicle other dramatic techniques that Paul deftly used to gain publicity for the suffrage movement. Stunningly woven into the narrative are accounts of many instances in which women were in physical danger. Rather than avoid discussion of Paul's imprisonment, hunger strikes, and forced feeding, the authors divulge the strategies she employed in her campaign. Paul's controversial approach, the authors assert, was essential in changing American attitudes toward suffrage.
Publisher: University of Illinois Press
ISBN: 0252090349
Category : Social Science
Languages : en
Pages : 299
Book Description
Past biographies, histories, and government documents have ignored Alice Paul's contribution to the women's suffrage movement, but this groundbreaking study scrupulously fills the gap in the historical record. Masterfully framed by an analysis of Paul's nonviolent and visual rhetorical strategies, Alice Paul and the American Suffrage Campaign narrates the remarkable story of the first person to picket the White House, the first to attempt a national political boycott, the first to burn the president in effigy, and the first to lead a successful campaign of nonviolence. Katherine H. Adams and Michael L. Keene also chronicle other dramatic techniques that Paul deftly used to gain publicity for the suffrage movement. Stunningly woven into the narrative are accounts of many instances in which women were in physical danger. Rather than avoid discussion of Paul's imprisonment, hunger strikes, and forced feeding, the authors divulge the strategies she employed in her campaign. Paul's controversial approach, the authors assert, was essential in changing American attitudes toward suffrage.
Building a StoryBrand
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 0718033337
Category : Business & Economics
Languages : en
Pages : 241
Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Publisher: HarperCollins Leadership
ISBN: 0718033337
Category : Business & Economics
Languages : en
Pages : 241
Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.