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Author: Glen L. Urban
Publisher: Forgotten Books
ISBN: 9780666831729
Category : Business & Economics
Languages : en
Pages : 78
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Book Description
Excerpt from A Model for Product Line Decisions Most firms market a numbercfif somewhat similar products or what has been called a product line. Product policies of di versification and new product introduction have been implemented by the widening of the product line. Depth in the product line has emerged within product areas as firms attempt to meet competi tion and satisfy the needs of subsegments of the market. Al though the multiproduct firm has grown in importance, there has not been a corresponding growth in model building and research efforts to help solve the marketing problems of firms offering a line of goods. The purpose of this paper is to develop a theoretical product line model and present an emperical application of the model. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Glen L. Urban
Publisher: Forgotten Books
ISBN: 9780666831729
Category : Business & Economics
Languages : en
Pages : 78
Get Book Here
Book Description
Excerpt from A Model for Product Line Decisions Most firms market a numbercfif somewhat similar products or what has been called a product line. Product policies of di versification and new product introduction have been implemented by the widening of the product line. Depth in the product line has emerged within product areas as firms attempt to meet competi tion and satisfy the needs of subsegments of the market. Al though the multiproduct firm has grown in importance, there has not been a corresponding growth in model building and research efforts to help solve the marketing problems of firms offering a line of goods. The purpose of this paper is to develop a theoretical product line model and present an emperical application of the model. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Urban L
Publisher: Hardpress Publishing
ISBN: 9781314718126
Category :
Languages : en
Pages : 86
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Book Description
Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.
Author: Glen L. Urban
Publisher:
ISBN:
Category : Product management
Languages : en
Pages : 70
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Book Description
Author: William P. Putsis
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
In this paper, we empirically estimate a descriptive model of firm product line decisions in the personal computer industry over the period 1981-1992. Our analysis incorporates the firm's initial choice of the direction of a product line change (i.e., the product line can be expanded, contracted, or maintained) and the conditional choice related to the magnitude of any product line change (i.e., how many products to introduce or withdraw). For this industry, we find that firms expand their product lines when industry barriers are low or market opportunities are perceived to exist. We also find that high market share firms aggressively expand their product lines, as do firms with relatively high prices or short product lines. In general, our results highlight the various internal and external factors that influence firms in managing their product lines.
Author: Glen L. Urban
Publisher: Forgotten Books
ISBN: 9780666038456
Category : Business & Economics
Languages : en
Pages : 48
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Book Description
Excerpt from Product Interdependency in New Product Decisions In actual business practice two basic errors may be made regarding the place of interdependency in decisions. In some situations inter actions are neglected and in others they are given.too much emphasis. An example of the second error is the situation where a new product idea is rejected because it will steal sales from another product. Both of these errors can be eliminated by explicitly considering the effects of interactions and specifying the best marketing policy for the line. If a product is known to have demand substitution effects with other products, this may not make it a poor product; other inter actions may outweigh the demand consideration. Changes ih the design and marketing characteristics of new or old line products might also make the new product a good investment on the basis of the differential profit. Likewise, if the old line profits were expected to decline, the new product may be a wise investment even if it does not increase total profits above their current level, since it is the differential line profit and not the absolute level of profit that is important. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Glen L. Urban
Publisher:
ISBN: 9781332511624
Category : Business & Economics
Languages : en
Pages : 112
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Book Description
Excerpt from Product Planning Decision Product Planning Decision was written by Glen L. Urban. This is a 114 page book, containing 14669 words and 20 pictures. Search Inside is enabled for this title. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Rosaline K. Gulati
Publisher:
ISBN: 9781330453759
Category : Business & Economics
Languages : en
Pages : 38
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Book Description
Excerpt from The Coupling of Product Architecture and Organizational Structure Decisions This paper explores the interdependence between two key decision areas in the development of new products: product architecture and organizational design. We conducted a field study of audio system development in a major American automotive firm. This firm competes in global markets and utilizes new technologies which give rise to several possible product architectures and organizational structures. By separating these decisions for our discussion, we are able to explore some of the fundamental issues which couple them. Our results suggest several ways in which decisions and plans for product architecture and organizational design must be integrated. In order to explore the coupling between these two issues, we focused our study along the following dimensions: product and problem decompositions, integration mechanisms, communication patterns, supplier relationships, and reporting structures. We define product and problem decomposition to be the practice of splitting a complex engineering challenge into several simpler ones, while integration is the challenge of merging solutions to these separate problems into an overall system. Communication patterns (i.e. how information might flow) depend on the type and structure of the project team [Barczak and Wilemon 1991]. Supplier relationships can take a myriad of forms. Therefore, we were particularly interested in investigating the characteristics of these alliances which might have influenced product architectures. Reporting structures we examined were those which affected or were affected by the outcomes of the product architecture/organizational design coupling. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Glen L. Urban
Publisher: Forgotten Books
ISBN: 9780483064089
Category : Business & Economics
Languages : en
Pages : 84
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Book Description
Excerpt from A Quantitative Approach to New Product Decision Making: 215-66 Mathematical models and quantitative techniques have found an increasing number of applications as tools for management decision making. They are most useful to management in areas where a high degree of complexity forces an almost complete reliance upon subjective reasoning. One of the most difficult and complex decisions businessmen face is the new product decision. At some stage in a new product's development the executive must decide if the product is to be introduced, if it is to be rejected, or if more study is needed before a decision can be reached. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Glen L. Urban
Publisher: Forgotten Books
ISBN: 9780666315328
Category : Business & Economics
Languages : en
Pages : 62
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Book Description
Excerpt from Sprinter: A Tool for New Product Decision Making The new product decision can be approached in the wider context of an analytic approach to business decision making. After discussing this approach in general terms, it will be applied to the new product decision problem. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Peter D. Fox
Publisher: Forgotten Books
ISBN: 9780484438148
Category : Business & Economics
Languages : en
Pages : 52
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Book Description
Excerpt from A Model of Production Decision Behavior The ABC Company is engaged in the manufacture of shoe boxes and shoe box covers. It is integrated backwards to its raw material supply, and the operations include paper and cardboard mills some two hundred miles away. The firm employs 250 people. The product line ranges over some 135 sizes for each set and includes 168 varieties of colors. The firm's principal marketing areas include New England, New York and the East. While all production takes place at one plant, warehouses are maintained nationally. In servicing small-volume customers the firm employs an agency system of private and independent local representatives who act as intermediary distribution channels. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
