Author: Glen L. Urban
Publisher: Forgotten Books
ISBN: 9780666831729
Category : Business & Economics
Languages : en
Pages : 78
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Book Description
Excerpt from A Model for Product Line Decisions Most firms market a numbercfif somewhat similar products or what has been called a product line. Product policies of di versification and new product introduction have been implemented by the widening of the product line. Depth in the product line has emerged within product areas as firms attempt to meet competi tion and satisfy the needs of subsegments of the market. Al though the multiproduct firm has grown in importance, there has not been a corresponding growth in model building and research efforts to help solve the marketing problems of firms offering a line of goods. The purpose of this paper is to develop a theoretical product line model and present an emperical application of the model. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Urban L
Publisher: Hardpress Publishing
ISBN: 9781314718126
Category :
Languages : en
Pages : 86
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Book Description
Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.
Author: Glen L Urban
Publisher: Palala Press
ISBN: 9781379108863
Category :
Languages : en
Pages : 80
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: William P. Putsis
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
In this paper, we empirically estimate a descriptive model of firm product line decisions in the personal computer industry over the period 1981-1992. Our analysis incorporates the firm's initial choice of the direction of a product line change (i.e., the product line can be expanded, contracted, or maintained) and the conditional choice related to the magnitude of any product line change (i.e., how many products to introduce or withdraw). For this industry, we find that firms expand their product lines when industry barriers are low or market opportunities are perceived to exist. We also find that high market share firms aggressively expand their product lines, as do firms with relatively high prices or short product lines. In general, our results highlight the various internal and external factors that influence firms in managing their product lines.
Author: David C. Schmittlein
Publisher:
ISBN:
Category :
Languages : en
Pages : 94
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Book Description
Author: George Avlonitis
Publisher: Pine Forge Press
ISBN: 1446223221
Category : Business & Economics
Languages : en
Pages : 277
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Book Description
`A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book′ - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended′ - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm′ - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products′ - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter′s questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.
Author: Ursula H. Funke
Publisher: Springer Science & Business Media
ISBN: 3642515657
Category : Mathematics
Languages : en
Pages : 534
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Book Description
Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregate; descriptive, predictive, and normative; according to the mathematical technique applied or according to the problem area in which they are used. In marketing, the level of sophistication of the mathe matical models varies considerably, so that a nurnber of models will be meaningful to a marketing specialist without an extensive mathematical background. To make it easier for the nontechnical user we have chosen to classify the models included in this collection according to the major marketing problem areas in which they are applied. Since the emphasis lies on mathematical models, we shall not as a rule present statistical models, flow chart models, computer models, or the empirical testing aspects of these theories. We have also excluded competitive bidding, inventory and transportation models since these areas do not form the core of ·the marketing field.
Author: John K. Karlof
Publisher: CRC Press
ISBN: 1420039598
Category : Business & Economics
Languages : en
Pages : 333
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Book Description
Integer Programming: Theory and Practice contains refereed articles that explore both theoretical aspects of integer programming as well as major applications. This volume begins with a description of new constructive and iterative search methods for solving the Boolean optimization problem (BOOP). Following a review of recent developments
Author: Rafael Capilla
Publisher: Springer Science & Business Media
ISBN: 3642365833
Category : Computers
Languages : en
Pages : 320
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Book Description
The success of product line engineering techniques in the last 15 years has popularized the use of software variability as a key modeling approach for describing the commonality and variability of systems at all stages of the software lifecycle. Software product lines enable a family of products to share a common core platform, while allowing for product specific functionality being built on top of the platform. Many companies have exploited the concept of software product lines to increase the resources that focus on highly differentiating functionality and thus improve their competitiveness with higher quality and reusable products and decreasing the time-to-market condition. Many books on product line engineering either introduce specific product line techniques or include brief summaries of industrial cases. From these sources, it is difficult to gain a comprehensive understanding of the various dimensions and aspects of software variability. Here the editors address this gap by providing a comprehensive reference on the notion of variability modeling in the context of software product line engineering, presenting an overview of the techniques proposed for variability modeling and giving a detailed perspective on software variability management. Their book is organized in four main parts, which guide the reader through the various aspects and dimensions of software variability. Part 1 which is mostly written by the editors themselves introduces the major topics related to software variability modeling, thus providing a multi-faceted view of both technological and management issues. Next, part 2 of the book comprises four separate chapters dedicated to research and commercial tools. Part 3 then continues with the most practical viewpoint of the book presenting three different industry cases on how variability is managed in real industry projects. Finally, part 4 concludes the book and encompasses six different chapters on emerging research topics in software variability like e.g. service-oriented or dynamic software product lines, or variability and aspect orientation. Each chapter briefly summarizes “What you will learn in this chapter”, so both expert and novice readers can easily locate the topics dealt with. Overall, the book captures the current state of the art and best practices, and indicates important open research challenges as well as possible pitfalls. Thus it serves as a reference for researchers and practitioners in software variability management, allowing them to develop the next set of solutions, techniques and methods in this complicated and yet fascinating field of software engineering.
Author: Vithala R. Rao
Publisher: Edward Elgar Publishing
ISBN: 1848447442
Category : Business & Economics
Languages : en
Pages : 617
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Book Description
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
