A Manager's Guide To PR Projects PDF Download
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Author: Patricia J. Parsons
Publisher: Routledge
ISBN: 1135624763
Category : Business & Economics
Languages : en
Pages : 83
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Book Description
A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.
Author: Patricia J. Parsons
Publisher: Routledge
ISBN: 1135624763
Category : Business & Economics
Languages : en
Pages : 83
Get Book Here
Book Description
A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.
Author: Michael B. Bender
Publisher: FT Press
ISBN: 0137030711
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
There are plenty of books about project management, but this is the first one written for the people who have the most at stake: the senior executives who will ultimately be held accountable for the successes of the projects they approve and supervise. Top enterprise project management expert Michael Bender explains project management from the perspective that matters most to executives: adding value. Most books view project management from the inside, focusing primarily on lower-level issues, such as the creation of Work Breakdown Structures. A Manager's Guide to Project Management views it from above, explaining how project managers can best achieve the strategic goals of the business; the executive's role in successful project management; and the tools available to executives who want to gain greater value from project management. Drawing on his extensive experience, Bender shows how to: make sure project and enterprise goals align; structure organizations to support more effective project communication and decision making; integrate project processes with other organizational processes; oversee projects more effectively. This book contains a full section on understanding and managing projects as capital investments, including detailed coverage of building balanced project portfolios. Bender concludes with a sophisticated discussion of managing projects in global environments and optimizing resources where multiple projects must be managed.
Author: Jonathan Weinstein
Publisher: Berrett-Koehler Publishers
ISBN: 1523097221
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
Gain Valuable Insight into the Government's Project Management Best Practices! Although project management is not new to the federal government, the discipline has taken on renewed importance in the face of the ever-increasing size, complexity, and number of mission-critical projects being undertaken by every branch and agency. This book addresses the key facets of project management, from organization and structure to people and process. A variety of government entities share their best practices in areas including leadership, technology, teams, communication, methodology, and performance management. Based on research and interviews with a wide range of project managers, Achieving Project Management Success in the Federal Government presents a realistic cross section of the project management discipline in the largest single enterprise in the world—the U.S. federal government.
Author: Paul Roberts
Publisher: John Wiley & Sons
ISBN: 111842171X
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
A veteran project manager shares his proven approach to getting the job done right, on schedule and within budget—every time! Each year companies initiate projects in hopes of improving their bottom-lines and gaining a competitive advantage. Unfortunately, a good percentage of those projects either never get off the ground or, if they do, never come to fruition. According to veteran project manager, Paul Roberts, more often than not, projects fail because of a lack of organization-wide commitment to their success and an unwillingness to invest in proper project management. In this updated second edition of his popular guide, Paul clearly shows why projects of any scale require that an entire organization contribute to achieving results. He outlines a proven approach for engaging all stakeholders in the project management process. And he walks you through the four steps essential for successful management: initiation, planning, delegation, and closing. Author Paul Roberts has successfully managed projects at a variety of prestigious companies, including Pfizer and British Airways Clearly demonstrates how and why investing in project management, especially in this economy, can help you avoid, or minimize the impact of, schedule delays and cost overruns Offers expert advice and guidance on how to place project management a priority not just for the PM and project team, but organization-wide Supplies a wealth of clearly, easy-to-use flow charts, diagrams, tables and other useful project management tools
Author: Greg Horine
Publisher: Que Publishing
ISBN: 013465398X
Category : Business & Economics
Languages : en
Pages : 613
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Book Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Succeed as a project manager, even if you’ve never run a project before! This book is the fastest way to master every project management task, from upfront budgeting and scheduling through execution, managing teams through closing projects, and learning from experience. Updated with more insights from the front lines, including agile approaches, dealing with security and privacy priorities, and leading remote/virtual teams, along with the latest on Microsoft Project and PMI standards and certifications and a special bonus chapter on preparing for the PMP certification. This book will show you exactly how to get the job done, one incredibly clear and easy step at a time. Project management has never, ever been this simple! Who knew how simple project management could be? This is today’s best beginner’s guide to modern project management... simple, practical instructions for succeeding with every task you’ll need to perform! Here’s a small sample of what you’ll learn: • Master the key skills and qualities every project manager needs • Lead projects, don’t just “manage” them • Avoid 15 most common mistakes new project managers make • Learn from troubled, successful, and “recovered” projects • Set the stage for success by effectively defining your project • Build a usable project plan and an accurate work breakdown structure (WBS) • Create budgets and schedules that help you manage risk • Use powerful control and reporting techniques, including earned value management • Smoothly manage project changes, issues, risks, deliverables, and quality • Manage project communications and stakeholder expectations • Organize and lead high-performance project teams • Manage cross-functional, cross-cultural, and virtual projects • Work successfully with vendors and Project Management Offices • Make the most of Microsoft Project and new web-based alternatives • Get started with agile and “critical chain” project management • Gain key insights that will accelerate your learning curve • Know how to respond to real-life situations, not just what they teach you in school
Author: William P. Athayde
Publisher: Maven House Press
ISBN: 1938548108
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
If you're new to project management or need to refresh your knowledge, Project Management Essentials, Third Edition, is the quickest and easiest way to learn how to manage projects successfully. The simple techniques and templates in this book provide you with the essential tools you'll need to be an effective project manager. It's as simple as that. Read the book and discover: How to plan well - to decide on the right things to do; The key skills and knowledge you'll need to be effective; How to create an effective charter to start projects off right; Guidelines for building a usable project plan; Tips for breaking project work into manageable pieces; Techniques for estimating project cost and schedule; How to build a team; Strategies to deal with conflict, change, and risk; How to report on the progress of the project and keep everyone concerned happy. Project Management Essentials is written in short, clear chapters to make project management more easily understood. The authors, all valued senior faculty of PM College, use both their business experience and their academic backgrounds to make these chapters come alive. This updated edition complies with the latest project management standard, the PMBOK Guide 5th Edition.
Author: Sandra Weeks
Publisher:
ISBN: 9780779814510
Category : Project management
Languages : en
Pages : 214
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Book Description
"The main objective of this book is to provide the Human Resources manager with the basic principles and tools associated with project management. These are explained in such a manner that they may be applied to the range of specialized human resources projects that may be carried out within an organization"--P. [4] de la couv.
Author: Sunny Baker
Publisher: Penguin
ISBN: 9781592571192
Category : Business & Economics
Languages : en
Pages : 452
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Book Description
This fully updated edition features new templates, forms, and examples and complies with official PMI and PMBOK standards for project management.
Author: John Goodpasture PMP
Publisher: Berrett-Koehler Publishers
ISBN: 1567263968
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
Increase Project Value = Attain the Goal Maximizing project value is about optimizing the tradeoff between project value and business value, two values that are constantly in tension between the project manager and the project sponsor. In this book the author brings his wealth of experience in project management to demonstrate how to increase a project's value and ultimately contribute to the attainment of business goals From exploring the nature of “value,” as tangible resources and moral or ethical attributes, to how best to approach decision-making, the book offers thorough coverage of this essential aspect of project management. The tools and methods the author describes include: • Building the business case • Using a project balance sheet • Employing earned value • Introducing game theory for optimizing strategies This valuable reference should be on the desk of every project sponsor, business stakeholder, project manager, portfolio manager, project practitioner, and functional manager.
Author: Susan G. Schwartz
Publisher: CRC Press
ISBN: 1351663038
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
Creating a Greater Whole unlocks the not-so-secret secrets of what aspiring managers need to become strong leaders. This information-rich, easy to understand guide offers readers an immediate clear path to honing their leadership skills using the rigor and discipline of project management principles. Topics include stakeholder management, collaborative communication, multi-criteria decision making, and conflict management. Reflective exercises in each chapter raise key questions for readers to craft their own development path. The process invites emerging leaders to draw from their past experiences, recognize their intrinsic capabilities, and identify specific skills to cultivate.
