Author: Peter Anyang' Nyong'o
Publisher: African Books Collective
ISBN: 9966706267
Category : Business & Economics
Languages : en
Pages : 286
Book Description
A Leap into the Future is a collection of speeches, essays and articles compiled during Prof. Anyang' Nyong'o's tenure in the Kenya government and soon afterwards (2002-2006). In this provocative collection, Prof. Nyong'o examines the challenges of development, analyses how pan-African and global partnerships could facilitate development, and invokes the visionary direction pointed out by prominent personalities in Kenya's political leadership to whom he pays tribute. Through the collection, the author projects his vision for socio-political and economic transformation of the Kenyan society in a bid to formulate an economic strategy capable of leap-frogging the country from the current quagmire of underdevelopment to development. Professor Anyang' Nyong'o is a renowned reformist and political scientist in Africa and is best known for his role in Kenya's "second liberation." He holds a doctorate degree in Political Science from the University of Chicago and has taught in universities in Kenya, Mexico and Ethiopia. Upon the re-introduction of multiparty politics in Kenya in 1991, he was involved in the founding of Forum for the Restoration of Democracy (FORD), which provided the premier opposition machinery in the run-up to the 1992 general elections. He was also involved in the formation of the National Rainbow Coalition (NARC), which defeated KANU, the party that had ruled Kenya for 24 years. In the subsequent NARC government, he became the Minister of Planning and National Development. Besides teaching, he is widely published in Africa and abroad. Prof. Nyong'o has also been at the frontline in championing the reform agenda in Africa, especially through the establishment of NEPAD. At the time of publication of this book, he was Secretary General of the Orange Democratic Movement (ODM).
A Leap Into the Future
Author: Peter Anyang' Nyong'o
Publisher: African Books Collective
ISBN: 9966706267
Category : Business & Economics
Languages : en
Pages : 286
Book Description
A Leap into the Future is a collection of speeches, essays and articles compiled during Prof. Anyang' Nyong'o's tenure in the Kenya government and soon afterwards (2002-2006). In this provocative collection, Prof. Nyong'o examines the challenges of development, analyses how pan-African and global partnerships could facilitate development, and invokes the visionary direction pointed out by prominent personalities in Kenya's political leadership to whom he pays tribute. Through the collection, the author projects his vision for socio-political and economic transformation of the Kenyan society in a bid to formulate an economic strategy capable of leap-frogging the country from the current quagmire of underdevelopment to development. Professor Anyang' Nyong'o is a renowned reformist and political scientist in Africa and is best known for his role in Kenya's "second liberation." He holds a doctorate degree in Political Science from the University of Chicago and has taught in universities in Kenya, Mexico and Ethiopia. Upon the re-introduction of multiparty politics in Kenya in 1991, he was involved in the founding of Forum for the Restoration of Democracy (FORD), which provided the premier opposition machinery in the run-up to the 1992 general elections. He was also involved in the formation of the National Rainbow Coalition (NARC), which defeated KANU, the party that had ruled Kenya for 24 years. In the subsequent NARC government, he became the Minister of Planning and National Development. Besides teaching, he is widely published in Africa and abroad. Prof. Nyong'o has also been at the frontline in championing the reform agenda in Africa, especially through the establishment of NEPAD. At the time of publication of this book, he was Secretary General of the Orange Democratic Movement (ODM).
Publisher: African Books Collective
ISBN: 9966706267
Category : Business & Economics
Languages : en
Pages : 286
Book Description
A Leap into the Future is a collection of speeches, essays and articles compiled during Prof. Anyang' Nyong'o's tenure in the Kenya government and soon afterwards (2002-2006). In this provocative collection, Prof. Nyong'o examines the challenges of development, analyses how pan-African and global partnerships could facilitate development, and invokes the visionary direction pointed out by prominent personalities in Kenya's political leadership to whom he pays tribute. Through the collection, the author projects his vision for socio-political and economic transformation of the Kenyan society in a bid to formulate an economic strategy capable of leap-frogging the country from the current quagmire of underdevelopment to development. Professor Anyang' Nyong'o is a renowned reformist and political scientist in Africa and is best known for his role in Kenya's "second liberation." He holds a doctorate degree in Political Science from the University of Chicago and has taught in universities in Kenya, Mexico and Ethiopia. Upon the re-introduction of multiparty politics in Kenya in 1991, he was involved in the founding of Forum for the Restoration of Democracy (FORD), which provided the premier opposition machinery in the run-up to the 1992 general elections. He was also involved in the formation of the National Rainbow Coalition (NARC), which defeated KANU, the party that had ruled Kenya for 24 years. In the subsequent NARC government, he became the Minister of Planning and National Development. Besides teaching, he is widely published in Africa and abroad. Prof. Nyong'o has also been at the frontline in championing the reform agenda in Africa, especially through the establishment of NEPAD. At the time of publication of this book, he was Secretary General of the Orange Democratic Movement (ODM).
Leap
Author: Howard Yu
Publisher: PublicAffairs
ISBN: 1610398807
Category : Business & Economics
Languages : en
Pages : 274
Book Description
Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do -- and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition? In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors. Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China's largest social media app -- WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity. Outlasting competition is difficult; doing so over decades or a century is nearly impossible -- unless one leaps. Ultimately, Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.
Publisher: PublicAffairs
ISBN: 1610398807
Category : Business & Economics
Languages : en
Pages : 274
Book Description
Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do -- and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition? In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors. Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China's largest social media app -- WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity. Outlasting competition is difficult; doing so over decades or a century is nearly impossible -- unless one leaps. Ultimately, Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.
Malaysia’s Leap Into the Future
Author: Rajah Rasiah
Publisher: Springer Nature
ISBN: 9811670455
Category : Social Science
Languages : en
Pages : 373
Book Description
This book presents the future development of Malaysia. It puts together building blocks to achieve a better future. These blocks are poverty and income inequality, population, demography and urbanization, growth and technological progress, education, human capital and skills, finance, labor, the environment, and health care. It examines the reasons for the decline in the agricultural sector with an emphasis on food security. It discusses Malaysia’s economic growth and structural change compared to some of the Northeast East Asian and Southeast Asian countries. It explains the projections of population and demographic change and its bearing on government policies. It evaluates the country’s education sector and discusses the strategies to improve its role in the country further. It argues for replacing ethnic-based approaches with a needs-based system for the future direction to build a plural Malaysia. This insightful book is of interest across several fields, including demography, economic development, and urbanization.
Publisher: Springer Nature
ISBN: 9811670455
Category : Social Science
Languages : en
Pages : 373
Book Description
This book presents the future development of Malaysia. It puts together building blocks to achieve a better future. These blocks are poverty and income inequality, population, demography and urbanization, growth and technological progress, education, human capital and skills, finance, labor, the environment, and health care. It examines the reasons for the decline in the agricultural sector with an emphasis on food security. It discusses Malaysia’s economic growth and structural change compared to some of the Northeast East Asian and Southeast Asian countries. It explains the projections of population and demographic change and its bearing on government policies. It evaluates the country’s education sector and discusses the strategies to improve its role in the country further. It argues for replacing ethnic-based approaches with a needs-based system for the future direction to build a plural Malaysia. This insightful book is of interest across several fields, including demography, economic development, and urbanization.
Career Leap
Author: Michelle Gibbings
Publisher: John Wiley & Sons
ISBN: 0730352196
Category : Business & Economics
Languages : en
Pages : 208
Book Description
Adapt you career to the shifting paradigm of work, employment and success The word “career” doesn’t mean what it used to. People entering the workforce today will have an estimated 17 employers and five careers in their lifetimes — and already many existing roles are being automated away, with many more to follow. No profession, industry or geography is immune, and employees need to change their idea of what it means to be employed. The rise of freelancing and the gig economy means flexibility and independence, but also less security — with trends showing it is the way of the future. You cannot future-proof your job, but you can future-proof your career. Career Leap shows you what you need to know, how you need to change and how you can prepare for the inevitable tides of change. This book sheds light on the choices you make, and the steps you can take to reignite, reshape and liberate your career. You’ll develop the confidence you need to take decisive action, sharpen your skills and become the agile, adaptive professional we will all need to be. The 10-step Career Reinvention Cycle helps you assess the status quo and determine where you need to go, and then gives you a solid framework for making a move when the time is right. Future-proof your career with the new laws for success Undertake a health check of your career and make deliberate career choices Design, build, and execute your influence and career strategy Be equipped to take control and leap ahead with your career. No matter your role, it is imperative that you make every day in your career count. Make the critical decisions, take clear actions and, above all, stay ahead of the pack. Career Leap gives you the insight, confidence and knowledge you need to move up as you leap forward.
Publisher: John Wiley & Sons
ISBN: 0730352196
Category : Business & Economics
Languages : en
Pages : 208
Book Description
Adapt you career to the shifting paradigm of work, employment and success The word “career” doesn’t mean what it used to. People entering the workforce today will have an estimated 17 employers and five careers in their lifetimes — and already many existing roles are being automated away, with many more to follow. No profession, industry or geography is immune, and employees need to change their idea of what it means to be employed. The rise of freelancing and the gig economy means flexibility and independence, but also less security — with trends showing it is the way of the future. You cannot future-proof your job, but you can future-proof your career. Career Leap shows you what you need to know, how you need to change and how you can prepare for the inevitable tides of change. This book sheds light on the choices you make, and the steps you can take to reignite, reshape and liberate your career. You’ll develop the confidence you need to take decisive action, sharpen your skills and become the agile, adaptive professional we will all need to be. The 10-step Career Reinvention Cycle helps you assess the status quo and determine where you need to go, and then gives you a solid framework for making a move when the time is right. Future-proof your career with the new laws for success Undertake a health check of your career and make deliberate career choices Design, build, and execute your influence and career strategy Be equipped to take control and leap ahead with your career. No matter your role, it is imperative that you make every day in your career count. Make the critical decisions, take clear actions and, above all, stay ahead of the pack. Career Leap gives you the insight, confidence and knowledge you need to move up as you leap forward.
The Radical Leap
Author: Steve Farber
Publisher: Bard Press
ISBN: 0989300269
Category : Business & Economics
Languages : en
Pages : 180
Book Description
A new, tenth anniversary edition of the leadership classic that was hailed as one of the 100 Best Business Books of All Time. In his exciting and timeless business parable, The Radical Leap, Steve Farber explores an entirely new leadership model, one in which leaders aren't afraid to take risks, make mistakes in front of employees, or actively solicit employee feedback. His book dispenses with the typical, tired notions of what it means to be a leader. Farber's modern parable begins on a sunny California beach where he has a strange and unexpected encounter with a surfer named Edg. Despite his unassuming appearance, the enigmatic Edg seems to know an awful lot about leadership and this brief interaction propels Steve into an unforgettable journey. Along the way, he learns about Extreme Leadership--and what it means to take the Radical Leap: Cultivate Love Generate Energy Inspire Audacity Provide Proof Geared to people at any level who aspire to change things for the better, The Radical Leap is creating legions of Extreme Leaders in business, education, non-profits and beyond.
Publisher: Bard Press
ISBN: 0989300269
Category : Business & Economics
Languages : en
Pages : 180
Book Description
A new, tenth anniversary edition of the leadership classic that was hailed as one of the 100 Best Business Books of All Time. In his exciting and timeless business parable, The Radical Leap, Steve Farber explores an entirely new leadership model, one in which leaders aren't afraid to take risks, make mistakes in front of employees, or actively solicit employee feedback. His book dispenses with the typical, tired notions of what it means to be a leader. Farber's modern parable begins on a sunny California beach where he has a strange and unexpected encounter with a surfer named Edg. Despite his unassuming appearance, the enigmatic Edg seems to know an awful lot about leadership and this brief interaction propels Steve into an unforgettable journey. Along the way, he learns about Extreme Leadership--and what it means to take the Radical Leap: Cultivate Love Generate Energy Inspire Audacity Provide Proof Geared to people at any level who aspire to change things for the better, The Radical Leap is creating legions of Extreme Leaders in business, education, non-profits and beyond.
A Leap in the Dark
Author: John Ferling
Publisher: Oxford University Press
ISBN: 0199728704
Category : History
Languages : en
Pages : 577
Book Description
It was an age of fascinating leaders and difficult choices, of grand ideas eloquently expressed and of epic conflicts bitterly fought. Now comes a brilliant portrait of the American Revolution, one that is compelling in its prose, fascinating in its details, and provocative in its fresh interpretations. In A Leap in the Dark, John Ferling offers a magisterial new history that surges from the first rumblings of colonial protest to the volcanic election of 1800. Ferling's swift-moving narrative teems with fascinating details. We see Benjamin Franklin trying to decide if his loyalty was to Great Britain or to America, and we meet George Washington when he was a shrewd planter-businessman who discovered personal economic advantages to American independence. We encounter those who supported the war against Great Britain in 1776, but opposed independence because it was a "leap in the dark." Following the war, we hear talk in the North of secession from the United States. The author offers a gripping account of the most dramatic events of our history, showing just how closely fought were the struggle for independence, the adoption of the Constitution, and the later battle between Federalists and Democratic-Republicans. Yet, without slowing the flow of events, he has also produced a landmark study of leadership and ideas. Here is all the erratic brilliance of Hamilton and Jefferson battling to shape the new nation, and here too is the passion and political shrewdness of revolutionaries, such as Samuel Adams and Patrick Henry, and their Loyalist counterparts, Joseph Galloway and Thomas Hutchinson. Here as well are activists who are not so well known today, men like Abraham Yates, who battled for democratic change, and Theodore Sedgwick, who fought to preserve the political and social system of the colonial past. Ferling shows that throughout this period the epic political battles often resembled today's politics and the politicians--the founders--played a political hardball attendant with enmities, selfish motivations, and bitterness. The political stakes, this book demonstrates, were extraordinary: first to secure independence, then to determine the meaning of the American Revolution. John Ferling has shown himself to be an insightful historian of our Revolution, and an unusually skillful writer. A Leap in the Dark is his masterpiece, work that provokes, enlightens, and entertains in full measure.
Publisher: Oxford University Press
ISBN: 0199728704
Category : History
Languages : en
Pages : 577
Book Description
It was an age of fascinating leaders and difficult choices, of grand ideas eloquently expressed and of epic conflicts bitterly fought. Now comes a brilliant portrait of the American Revolution, one that is compelling in its prose, fascinating in its details, and provocative in its fresh interpretations. In A Leap in the Dark, John Ferling offers a magisterial new history that surges from the first rumblings of colonial protest to the volcanic election of 1800. Ferling's swift-moving narrative teems with fascinating details. We see Benjamin Franklin trying to decide if his loyalty was to Great Britain or to America, and we meet George Washington when he was a shrewd planter-businessman who discovered personal economic advantages to American independence. We encounter those who supported the war against Great Britain in 1776, but opposed independence because it was a "leap in the dark." Following the war, we hear talk in the North of secession from the United States. The author offers a gripping account of the most dramatic events of our history, showing just how closely fought were the struggle for independence, the adoption of the Constitution, and the later battle between Federalists and Democratic-Republicans. Yet, without slowing the flow of events, he has also produced a landmark study of leadership and ideas. Here is all the erratic brilliance of Hamilton and Jefferson battling to shape the new nation, and here too is the passion and political shrewdness of revolutionaries, such as Samuel Adams and Patrick Henry, and their Loyalist counterparts, Joseph Galloway and Thomas Hutchinson. Here as well are activists who are not so well known today, men like Abraham Yates, who battled for democratic change, and Theodore Sedgwick, who fought to preserve the political and social system of the colonial past. Ferling shows that throughout this period the epic political battles often resembled today's politics and the politicians--the founders--played a political hardball attendant with enmities, selfish motivations, and bitterness. The political stakes, this book demonstrates, were extraordinary: first to secure independence, then to determine the meaning of the American Revolution. John Ferling has shown himself to be an insightful historian of our Revolution, and an unusually skillful writer. A Leap in the Dark is his masterpiece, work that provokes, enlightens, and entertains in full measure.
Apollo 11: A Leap into History
Author: ChatStick Team
Publisher: ChatStick Team
ISBN:
Category : History
Languages : en
Pages : 118
Book Description
🌕 Embark on an extraordinary journey with "Apollo 11: A Leap into History." This compelling eBook captures the essence of one of humanity's greatest adventures. 🚀 Delve deep into the heart of the Space Race, set against the backdrop of the Cold War. Discover the ambitious dream of lunar exploration, from its early theories to the groundbreaking reality. 🌟 Meet the heroes - Neil Armstrong, Buzz Aldrin, and Michael Collins. Their biographies are more than stories of astronauts; they're tales of bravery, ingenuity, and determination. 🛰️ Experience the meticulous planning and technical challenges of the Saturn V rocket and the Apollo spacecraft. Feel the tension and triumph of the launch day, and journey through the astronauts' eyes from Earth orbit to the Moon's surface. 👨🚀 Witness the historic lunar landing, relive the first steps on the moon, and explore the scientific marvels of lunar sample collection. 🌍 Journey back to Earth with the astronauts, and understand the global impact of this mission. Reflect on how Apollo 11 influenced science, technology, and space exploration. 🌌 "Apollo 11: A Leap into History" is not just a retelling of a mission; it's a tribute to human aspiration and a reminder of what we can achieve. Perfect for space enthusiasts, historians, and dreamers alike, this eBook will leave you inspired and awestruck. 🛒 Get your copy now and take your own leap into the pages of history!
Publisher: ChatStick Team
ISBN:
Category : History
Languages : en
Pages : 118
Book Description
🌕 Embark on an extraordinary journey with "Apollo 11: A Leap into History." This compelling eBook captures the essence of one of humanity's greatest adventures. 🚀 Delve deep into the heart of the Space Race, set against the backdrop of the Cold War. Discover the ambitious dream of lunar exploration, from its early theories to the groundbreaking reality. 🌟 Meet the heroes - Neil Armstrong, Buzz Aldrin, and Michael Collins. Their biographies are more than stories of astronauts; they're tales of bravery, ingenuity, and determination. 🛰️ Experience the meticulous planning and technical challenges of the Saturn V rocket and the Apollo spacecraft. Feel the tension and triumph of the launch day, and journey through the astronauts' eyes from Earth orbit to the Moon's surface. 👨🚀 Witness the historic lunar landing, relive the first steps on the moon, and explore the scientific marvels of lunar sample collection. 🌍 Journey back to Earth with the astronauts, and understand the global impact of this mission. Reflect on how Apollo 11 influenced science, technology, and space exploration. 🌌 "Apollo 11: A Leap into History" is not just a retelling of a mission; it's a tribute to human aspiration and a reminder of what we can achieve. Perfect for space enthusiasts, historians, and dreamers alike, this eBook will leave you inspired and awestruck. 🛒 Get your copy now and take your own leap into the pages of history!
The Leap Year Project
Author: Victor Saad
Publisher:
ISBN: 9780989223027
Category : Active learning
Languages : en
Pages : 165
Book Description
Victor Saad is an ordinary guy who took an extraordinary leap - quitting his job to create his own Master's program through 12 experiences in 12 months that, together, proved to be the most challenging, enlightening, and transformational year of his life. He invited others to leap with him, charging them with the question, "What risk would you take to change your life, your community, or your world for the better?" These are their stories.
Publisher:
ISBN: 9780989223027
Category : Active learning
Languages : en
Pages : 165
Book Description
Victor Saad is an ordinary guy who took an extraordinary leap - quitting his job to create his own Master's program through 12 experiences in 12 months that, together, proved to be the most challenging, enlightening, and transformational year of his life. He invited others to leap with him, charging them with the question, "What risk would you take to change your life, your community, or your world for the better?" These are their stories.
Leap
Author: Bob Schmetterer
Publisher: John Wiley & Sons
ISBN: 0471454532
Category : Business & Economics
Languages : en
Pages : 257
Book Description
Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that some of the most effective branding campaigns are born when companies work with ad agencies to develop a business strategy that has a big, creative idea at its heart-what CEO of Euro RSCG Bob Schmetterer calls the Creative Business Idea. In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand-they define it. Advertisers know how to create demand for an existing brand, but Schmetterer argues that the next challenge for advertisers is to help their clients apply creative thinking to their core business strategy before they launch a branding blitz. Leap is about connecting the left brain and the right brain to develop solid business strategies that are also creative, fresh, and exciting. It's about mixing business's cold fixation on numbers with the warm heart of art and creativity to build revolutionary brands. It's about connecting with and listening to the client, understanding the business and the product, tapping into the client's passion for the product, and transmitting that passion to the consumer. It's about what happens when the business makes creativity part of its core strategy-enabling it to move beyond self-imposed boundaries and expand the limits of its reach. With a wealth of examples from Volvo to Purdue, Schmetterer shows ad agencies and managers how to help their clients develop the big, creative idea that will transform their businesses-and perhaps their industries. It's time for companies to make the Leap that synthesizes business and creativity to reap the full rewards of profitable innovation. BOB SCHMETTERER is Chairman and CEO of Euro RSCG Worldwide, a one of the world's top five global advertising and communications agencies with clients such as Intel, Peugeot, Air France, Orange, Abby National, MCI, Danone Group, Reckitt Benckiser, Volvo, and Yahoo!
Publisher: John Wiley & Sons
ISBN: 0471454532
Category : Business & Economics
Languages : en
Pages : 257
Book Description
Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that some of the most effective branding campaigns are born when companies work with ad agencies to develop a business strategy that has a big, creative idea at its heart-what CEO of Euro RSCG Bob Schmetterer calls the Creative Business Idea. In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand-they define it. Advertisers know how to create demand for an existing brand, but Schmetterer argues that the next challenge for advertisers is to help their clients apply creative thinking to their core business strategy before they launch a branding blitz. Leap is about connecting the left brain and the right brain to develop solid business strategies that are also creative, fresh, and exciting. It's about mixing business's cold fixation on numbers with the warm heart of art and creativity to build revolutionary brands. It's about connecting with and listening to the client, understanding the business and the product, tapping into the client's passion for the product, and transmitting that passion to the consumer. It's about what happens when the business makes creativity part of its core strategy-enabling it to move beyond self-imposed boundaries and expand the limits of its reach. With a wealth of examples from Volvo to Purdue, Schmetterer shows ad agencies and managers how to help their clients develop the big, creative idea that will transform their businesses-and perhaps their industries. It's time for companies to make the Leap that synthesizes business and creativity to reap the full rewards of profitable innovation. BOB SCHMETTERER is Chairman and CEO of Euro RSCG Worldwide, a one of the world's top five global advertising and communications agencies with clients such as Intel, Peugeot, Air France, Orange, Abby National, MCI, Danone Group, Reckitt Benckiser, Volvo, and Yahoo!
One Giant Leap
Author: Charles Fishman
Publisher: Simon & Schuster
ISBN: 1501106309
Category : History
Languages : en
Pages : 512
Book Description
The New York Times bestselling, “meticulously researched and absorbingly written” (The Washington Post) story of the trailblazers and the ordinary Americans on the front lines of the epic Apollo 11 moon mission. President John F. Kennedy astonished the world on May 25, 1961, when he announced to Congress that the United States should land a man on the Moon by 1970. No group was more surprised than the scientists and engineers at NASA, who suddenly had less than a decade to invent space travel. When Kennedy announced that goal, no one knew how to navigate to the Moon. No one knew how to build a rocket big enough to reach the Moon, or how to build a computer small enough (and powerful enough) to fly a spaceship there. No one knew what the surface of the Moon was like, or what astronauts could eat as they flew there. On the day of Kennedy’s historic speech, America had a total of fifteen minutes of spaceflight experience—with just five of those minutes outside the atmosphere. Russian dogs had more time in space than US astronauts. Over the next decade, more than 400,000 scientists, engineers, and factory workers would send twenty-four astronauts to the Moon. Each hour of space flight would require one million hours of work back on Earth to get America to the Moon on July 20, 1969. “A veteran space reporter with a vibrant touch—nearly every sentence has a fact, an insight, a colorful quote or part of a piquant anecdote” (The Wall Street Journal) and in One Giant Leap, Fishman has written the sweeping, definitive behind-the-scenes account of the furious race to complete one of mankind’s greatest achievements. It’s a story filled with surprises—from the item the astronauts almost forgot to take with them (the American flag), to the extraordinary impact Apollo would have back on Earth, and on the way we live today. From the research labs of MIT, where the eccentric and legendary pioneer Charles Draper created the tools to fly the Apollo spaceships, to the factories where dozens of women sewed spacesuits, parachutes, and even computer hardware by hand, Fishman captures the exceptional feats of these ordinary Americans. “It’s been 50 years since Neil Armstrong took that one small step. Fishman explains in dazzling form just how unbelievable it actually was” (Newsweek).
Publisher: Simon & Schuster
ISBN: 1501106309
Category : History
Languages : en
Pages : 512
Book Description
The New York Times bestselling, “meticulously researched and absorbingly written” (The Washington Post) story of the trailblazers and the ordinary Americans on the front lines of the epic Apollo 11 moon mission. President John F. Kennedy astonished the world on May 25, 1961, when he announced to Congress that the United States should land a man on the Moon by 1970. No group was more surprised than the scientists and engineers at NASA, who suddenly had less than a decade to invent space travel. When Kennedy announced that goal, no one knew how to navigate to the Moon. No one knew how to build a rocket big enough to reach the Moon, or how to build a computer small enough (and powerful enough) to fly a spaceship there. No one knew what the surface of the Moon was like, or what astronauts could eat as they flew there. On the day of Kennedy’s historic speech, America had a total of fifteen minutes of spaceflight experience—with just five of those minutes outside the atmosphere. Russian dogs had more time in space than US astronauts. Over the next decade, more than 400,000 scientists, engineers, and factory workers would send twenty-four astronauts to the Moon. Each hour of space flight would require one million hours of work back on Earth to get America to the Moon on July 20, 1969. “A veteran space reporter with a vibrant touch—nearly every sentence has a fact, an insight, a colorful quote or part of a piquant anecdote” (The Wall Street Journal) and in One Giant Leap, Fishman has written the sweeping, definitive behind-the-scenes account of the furious race to complete one of mankind’s greatest achievements. It’s a story filled with surprises—from the item the astronauts almost forgot to take with them (the American flag), to the extraordinary impact Apollo would have back on Earth, and on the way we live today. From the research labs of MIT, where the eccentric and legendary pioneer Charles Draper created the tools to fly the Apollo spaceships, to the factories where dozens of women sewed spacesuits, parachutes, and even computer hardware by hand, Fishman captures the exceptional feats of these ordinary Americans. “It’s been 50 years since Neil Armstrong took that one small step. Fishman explains in dazzling form just how unbelievable it actually was” (Newsweek).