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Author: Multisystems, inc
Publisher:
ISBN:
Category : Transportation
Languages : en
Pages : 976
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Book Description
This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.
Author: Multisystems, inc
Publisher:
ISBN:
Category : Transportation
Languages : en
Pages : 976
Get Book Here
Book Description
This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.
Author: Daniel K. Boyle
Publisher: Transportation Research Board
ISBN: 0309142504
Category : Civil service
Languages : en
Pages : 93
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Book Description
The purpose of this synthesis is to document the state of the practice for transit agencies in terms of fare arrangements for public employees. Results of a cross-section survey of transit agencies in North America yielded information on important issues such as leadership of the program; barriers, obstacles, and constraints; administrative procedures; implementation; lessons learned; cost, financing, and pricing; and program evaluation.
Author:
Publisher:
ISBN:
Category : Paratransit services
Languages : en
Pages : 498
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Book Description
Author: Transit Cooperative Research Program
Publisher: Transportation Research Board
ISBN: 0309098645
Category : Local transit
Languages : en
Pages : 44
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Book Description
"TRB's Transit Cooperative Research Program (TCRP) Report 116: Guidebook for Evaluating, Selecting, and Implementing Suburban Transit Services examines the current status of suburban transit services and land-use environments and the relationship between the two. Types of suburban transit services include commuter, route deviation, demand response, circulators, shuttles, and vanpools. Also, the guidebook describes the emerging trends that significantly influence the availability and operation of suburban transit services. TCRP Web-Only Document 34 is the companion document to the guidebook. TCRP Web-Only Document 34 includes eight case studies that describe the types of suburban transit services offered the types of operational issues; the funding arrangements; the marketing program; the performance-measurement program; and the successes, challenges, and lessons learned from introducing suburban transit services. The companion report also includes quantitative and qualitative decision matrixes"--Publisher's description.
Author: Transit Cooperative Research Program
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 106
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Book Description
Author: Carol A. Lewis
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 60
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Book Description
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1064
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 550
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Book Description
Author: National Research Council (U.S.). Transportation Research Board
Publisher: Transportation Research Board National Research
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 182
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Book Description
Ch. 1. Introduction -- ch. 2. Airport business plan -- ch. 3. Airport business planning process -- ch. 4. Preparing the elements of an airport business plan -- ch. 5. Implementation -- ch. 6. Airport and market -- ch. 7. Organization -- ch. 8. Operations -- ch. 9. Marketing -- ch. 10. Aviation products, services, and facilities -- ch. 11. Financial -- Glossary of terms and acronyms -- Bibliography.
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 478
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Book Description
